Oct 20, 2023
We're joined on this episode by Jim Lecinski from the Kellogg School of Management at Northwestern University, who has been studying and writing about AI in a brand's marketing function for years. He takes host Will Francis through a framework for establishing how to incorporate AI in your strategy, considering the (evolving) pros and cons, risks and massive opportunities available with AI technologies.
And if you enjoyed this episode please leave a review so others can find us!
If you have other feedback for or would like to be a guest on the show, email us.
We want to know more about you, our listeners! Please take a few minutes to fill out our online survey to let us know what you love, like, and want more of in the DMI podcast! You'll even be in with a chance to win a €50 Amazon voucher.
“Marketers are in the prediction business. Machine learning is a prediction technology. Wow, what a perfect intersection!” Jim Lecinksi, Northwestern University