Influencer Marketing Today

by Andrew Davis

Posted on Nov 20, 2020

Want to know what really makes an influencer tick? It's not necessarily the money, but actually the recognition for what they represent. Our podcast host, Will Francis, chats with digital marketing expert and trainer Andrew Davis about this evolving form of marketing. They look at the different types of influencers - from accidental to big brand - how to measure your ROI, and how a company of any size can utilize it, when it's done the right way.

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Andrew Davis
Andrew Davis

Andrew Davis is a renowned keynote speaker and expert trainer in digital marketing. He has over 20 years of experience to share with us, training organisations like The Royal Mail, O2, Ogilvy, KPMG and Imperial College and many more. His earlier career saw him innovating in digital at the BBC and then at pioneering social network MySpace. On his website he runs The Never-Ending Guide, an extensive list of free marketing tools, and he can be found on Twitter and LinkedIn.

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