Influencer Marketing Today

Want to know what really makes an influencer tick? It's not necessarily the money, but actually the recognition for what they represent. Our podcast host, Will Francis, chats with digital marketing expert and trainer Andrew Davis about this evolving form of marketing. They look at the different types of influencers - from accidental to big brand - how to measure your ROI, and how a company of any size can utilize it, when it's done the right way.

Related Articles


Andrew Davis

Andrew Davis is a renowned keynote speaker and expert trainer in digital marketing. He has over 20 years of experience to share with us, training organisations like The Royal Mail, O2, Ogilvy, KPMG and Imperial College and many more. His earlier career saw him innovating in digital at the BBC and then at pioneering social network MySpace. On his website he runs The Never-Ending Guide, an extensive list of free marketing tools, and he can be found on Twitter and LinkedIn.

Upgrade to Power Membership to continue your access to thousands of articles, toolkits, podcasts, lessons and much much more.
Become a Power Member

CPD points available

This content is eligible for CPD points. Please sign in if you wish to track this in your account.