Influencer Marketing Today

Want to know what really makes an influencer tick? It's not necessarily the money, but actually the recognition for what they represent. Our podcast host, Will Francis, chats with digital marketing expert and trainer Andrew Davis about this evolving form of marketing. They look at the different types of influencers - from accidental to big brand - how to measure your ROI, and how a company of any size can utilize it, when it's done the right way.