As a B2B company, you might wonder whether SEO is for you. A lot of the advice out there seems to be aimed at retailers and other companies in the B2C space. You might be unsure what exactly SEO involves and whether it’s going to be worth your time.

This short book covers all the basics of SEO you need to do for your B2B business. We’ll show you all the essentials you must know to win more clients through organic search engine traffic.

  • What is SEO and what does it matter?
  • The key differences between SEO for B2B and for B2C
  • Choosing keywords and what are long-tail keywords
  • Understanding topic layers and topic clusters
  • Optimizing for mobile SEO and Page Experience
  • Optimizing your B2B site for SEO 

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Joe Williams
Joe Williams

Joe Williams teaches search engine optimization at Tribe SEO. He holds a degree in Computing Informatics, and he’s been an SEO specialist for over 15 years. He’s consulted and trained many large blue-chip companies including The Guardian, Cosmopolitan, and Sky. He's on a mission to make SEO easy, fun, and profitable. You can catch him on X (Twitter) and LinkedIn.

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