Google Analytics is a fundamental part of any digital marketing strategy. Until 2020, the interface used by marketers was known as Universal Analytics. It is being superseded by Google Analytics 4 (GA4) and Universal Analytics will be fully retired by 2023. GA4 is already the default version for anyone setting up a new Google Analytics account.
This ebook serves as a handy guide to anyone who wants to set up Google Analytics 4. With the help of this guide, marketers who transition to GA4 from Universal Analytics will be able to locate all their favorite reports quickly and easily within the new GA4 environment; and new users of the platform will discover how to get the most from its key features.
This ebook covers the following topics:
This content is available to Power Members only.