Content marketing isn’t as easy as sitting down to a blank Word document and starting to write. While that can work for recording initial ideas, there is more to good content than simply writing blog posts and hoping they will be read. Some of the top principles of content marketing include making sure that your content is customized to your target audience and that all content is being created for a purpose.
This eBook presents some of the main principles and strategies for content marketing, which will help you turn words into interest-driven content that can get leads and conversions.
First published in June 2018, this ebook has been updated and refreshed in November 2021
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