Jan 31, 2020

eBook: The DMI Guide to Ecommerce

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by Kelsey Jones

Posted on Jan 31, 2020

Whether you're just thinking of setting up an online business or you're moving your existing sales more into the digital marketing space, you'll find something helpful in this comprehensive guide to ecommerce. Setting up and running an ecommerce store is a major undertaking, that takes a lot of work and commitment.

The guide by DMI expert Kelsey Jones includes a full overview of why you would enter the world of ecommerce in the first place.

Also covered are:

  • Ecommerce platforms, including Shopify
  • Deciding what products to sell
  • SEO considerations for ecommerce
  • Copywriting for ecommerce
  • Setting up payment and shipping information
  • Order fulfillment
  • Key metrics to track and review

To learn how to maximize shoppers on Facebook, Instagram, and TikTok, have a look at our guide to social commerce.

This content is available to Power Members only.

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Kelsey Jones

Kelsey is a digital marketing consultant, speaker and writer who owns Six Stories, a digital marketing agency focused on content in social media and SEO. Kelsey was the head editor at Search Engine Journal for three years and has worked with Yelp, Contour Living, Bounty and Gazelle.