Dec 9, 2019
Today we are sharing one of our most popular eBooks from the library archive. Produced by our content partner Anders Pink, this is a complete guide to social selling and content curation.
Social selling is still a relatively new concept and practice, but it now forms a key part of the sales process for brands, businesses and individual professionals in marketing and sales. Sourcing, curating and sharing content that is relevant and useful to your sales prospects is central to this practice, particularly in the B2B environment, on top of producing and distributing original content.
LinkedIn defines social selling as: “Leveraging your social network to find the right prospects, build trusted relationships, and ultimately, achieve your sales goals.”
While this is a reasonably simple definition, social selling these days can be a sophisticated process, with high-quality content at the forefront. It requires knowledge and skill to execute well, but when done so, the results can be outstanding.
Sharing insightful, useful content with your target audience has many benefits, including:
• Building your brand, reputation and authority
• Generating trust by sharing and curating from a range of sources, both external material and your own content
• Providing value to your customers and potential customers
• Converting fans and followers into leads and customers
The effectiveness of social selling is borne out by evidence and numbers. Social sellers realize a 66% greater quota attainment than those using traditional prospecting techniques (SBI). Companies such as SAP, IBM and many others have reported significant sales success from social selling.
The case for businesses employing social selling as a key part of their activities is therefore undeniable. And those who master the art are becoming highly valuable team members in marketing and sales. This eBook gives you the knowledge and guidance required.
“There are fantastic tools available and processes you will find throughout this book that you will absolutely want to adopt as a daily practice.” Melonie Dodaro, CEO of Top Dog Social Media and author of The LinkedIn Code
Among the areas covered in detail in this book are the following:
• How to use content curation for social selling
• Why we all need content curation to stay smart
• Powering your content marketing with curation
• How to curate content in practice: tools and tips
• Building social selling intelligence
• Effective social selling with content curation: 10 steps for success
• Helpful case studies and examples
Just download the eBook below to get started.
Founded by the guys behind popular content tool BuzzSumo, Anders Pink is an innovative digital tool that gives you a crucial advantage and key insights in the social selling process. Their app provides personalized filtered briefings and fresh content on a daily basis from an unmatched breadth of sources, benefiting from powerful analytics. Anders Pink can be used to curate content for social selling, marketing and learning teams to keep audiences up-to-date on trends in any topic, and can be integrated into workflow tools such as CRMs, learning platforms and intranets.
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