Oct 11, 2019

DMI and The Economist Group White Paper: Talent and Technology in 2020 and beyond

by Digital Marketing Institute

" Marketers agree that tech alone is not the harbinger of the marketing future. The combination of tech and talent is key to future success "
- Mina Seetharaman,EVP, Chief Strategy and Creative Officer, The Economist Group

As digital experiences lie at the heart of marketing, marketers are struggling to keep pace with consumer technologies and demands, and a pervasive talent gap continues to derail success. This is the key finding from DMI's latest whitepaper on the state of digital marketing, produced in collaboration with The Economist Group

Based on a survey of more than 500 marketing executives around the world, Perpetual Evolution demonstrates that while marketers understand the line between 'traditional' and 'digital' marketing no longer exists, 74% believe that marketing organizations face a critical talent shortage due to a lack of digital skills that will be needed to meet ongoing customer demands. This talent gap includes digital experiences, marketing experiences as well as soft skills.

Following on from the very successful DMI White Paper on the Skills Gap and Emerging Technologies as Key Issues for 2020, this broad look at considers the state of play in the early years of the next decade.

Download the report below:

Perpetual Evolution Report by DMI and The Economist Group

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