Gimlet Media - Leading the Podcast Industry to its Golden Era

gimlet-media-leading-the-podcast-industry-to-its-golden-era

[[p]]People love storytelling. When the podcast industry began in earnest in 2005, it offered the world a new way of enjoying stories.[[/p]]

[[p]]However, for many years, the podcast industry teetered on the brink of mainstream adoption. It wasn&rsquo;t until smartphones became ubiquitous that the growth of podcasts truly took off. Now, over [[a href="https://medium.com/@shivagbhaskar/how-podcasts-became-so-popular-and-why-thats-a-good-thing-8c2ef4b27066" target="_blank"]]70 million[[/a]] Americans listen to podcasts each month.[[/p]]

[[p]]Gimlet Media has been at the forefront of this revolution, a true pioneer that recognized the immense potential for the on-demand audio industry. And now, an exciting new future of podcasting is on the horizon, and Gimlet is leading the charge.[[/p]]

[[p]](You can also listen below to an audio version of this case study (Power members only).)[[/p]]

Content Marketing - Developing a Brief - 001 DMISC-02-013

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Content Outreach - Audience Segmentation - 001 SMM4-03-133

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Content Marketing - Content Marketing - 001 CDMP8-02-041

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Content Marketing - Content Creation Tools - 001 CDMP8-02-065

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Gimlet Media - Leading the Podcast Industry to its Golden Era

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