Well that was some year for SEO. A whole host of animals added to the Google update zoo – (think Panda, Pigeon and that Penguin update). Google clamped down on link building, thin content and a whole host of blackhat SEO techniques that websites had been using to game its search engine for years.
Business owners panicked, so-called SEO gurus saw their client’s rankings plummet – some even declared that SEO was dead. But amongst the panic lay some smug SEO individuals – the one’s who had been following Google’s rules all along.
Below we’ll show you how to get inside Google’s mind so you too can future-proof your website’s SEO and maintain your place at the top.
If you want to get inside Google’s mind you’ll first have to understand its mission. Google’s aim is to ‘organize the world’s information and make it universally accessible and useful.’ Want tocreate an SEO strategy that will stand the test of time? Try focusing on the one thing that Google places the most importance on – the end user.
Google Insight: ‘Focus on the user and all else will follow.’
It might sound obvious but if you’re going to get inside Google’s mind you’ll have to get to grips with its rules first. You’ll find everything you need to know (including both technical and content best practices) on Google Webmaster Guidelines. Google clearly outlines what you need to do to ensure you don’t fall foul of a Google penalty. It also outlines the kind of practices that will be rewarded. Read them, believe them, use them as your SEO bible.
Looking at the list of rules (and considering the time it takes to complete them) you might be tempted to take shortcuts. You do so at your peril. If you want to avoid that cold fear that a new Google update inspires in the blackhatters of the world you must avoid loopholes. Simply put: stop engaging in practices that mislead users. Sure, you might rank higher for a short period of time but it won’t be worth it when you plummet to page 200 overnight.
Google Insight: Google plans to clamp down even further on those gaming the system.
Stop thinking like a search engine and start thinking like a human because that’s what Google wants to do too. With every new update announced its intention is to get smarter and more human-like. The search engine spiders have become smarter at figuring out the intent and context of human queries. Google will never stop trying to think like a human – when it comes to your website neither should you.
Google Insight: Google’s ultimate aim is to think like a human.
So there you have it – to get inside Google’s mind is relatively simple. Because it involves getting into the mind of your customer. Google wants you to create a relevant and valuable user experience. And this will only enhance your website’s strength anyway.
Your New Motto:
Cater to your users needs and never get caught out by a Google SEO update again.
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