Covid-19 continues to reveal a myiad of unforeseen effects across all parts of society and the world. But in this edition of our fortnightly review of digital marketing news we have been able to focus on some of the more positive stories out there to share with you. Do please send us your feeback by email or through the members forum.
Many businesses have found new or alternative ways to keep going and to contribute during this period. A recent business article in the Irish Times takes a close look at five distinct “Covidpreneurs” in Ireland: a flour miller, a car-parts provider that has learned to diversify, an online learning producer, a gin distillery making hand sanitizer, and an optician who was able to “leap into ecommerce” by studying digital marketing and adding to his skill set to sell his unique product. Read the full article.
Covid-19 has been good for eCommerce platform Shopify, with a growth of 62% over a 6-week period in March/April. It recently launched a consumer shopping app, called Shop, which is particularly helpful for those wanting to support local businesses. Some commentators also think this launch shows it could become seen as a serious rival to Amazon or Etsy. Indeed, research from eMarketer showed that Shopify last year overtook eBay’s share of e-commerce sales in the US, leaving it second only to Amazon. But the Canadian-based platform manages to maintain its “good guy” image, with its COO Harley Finkestein claiming, “We like the positioning of us being the brand behind the brand that makes entrepreneurs look great.” This Guardian story provides a good overview of the platform’s history and unique advantages.
Email Marketing is definitely going through an interesting chapter right now and email newsletters have been booming during the global lockdown, helped in large part by the nifty publishing platform, Substack. The Atlantic has a fascinating long read on this. Or learn more about the art and science of email marketing in our June 26th podcast episode, or register for our live webinar on July 9th.
We’ll sign off with another wonderful contribution from at-home artists via Zoom. 38 Irish female musicians and singers have created a loving tribute to the Cranberries song "Dreams", while raising funds for an Irish domestic violence support organization.