7 Awesome Digital Marketing LinkedIn Profiles to Learn From

LinkedIn is arguably the most important social media site out there when it comes to networking and making new connections with prospects, clients, and business partners. 

Plus when the organic engagement on social networks is declining, one of the trends for LinkedIn is that it’s expected to see a huge rise in organic engagement. Content creators are also becoming more influential on the platform. 

Having a solid profile is crucial if you want to be a successful networker on LinkedIn as you only have 10 seconds to make an impression on a potential client or partner according to The Muse.  

Also, your profile can showcase your accomplishments, education, and the ways you’ve helped others solve problems and achieve success. A good profile can help you secure the connections you need to grow your brand and your business—so it’s worth investing some time on. 

So, what makes a good LinkedIn profile for digital marketers? The best way to learn is by looking at what others have done — so today we’re going to explore 7 great digital marketing LinkedIn profiles you can use for inspiration.

1. Neil Patel
2. Aleyda Solís
3. Avinash Kaushik
4. Rand Fishkin
5. Larry Kim
6. Scott Stratten
7. Steve Bartlett

1. Neil Patel

Neil Patel is among the most well-known and influential digital marketers in the world, and for good reason. He co-founded KISSmetrics, Hello Bar, and Crazy Egg; he's helped numerous major corporations (such as Amazon and Viacom) with their marketing efforts. Neil's also a New York Times bestselling author, and his highly popular blog earns an average of 37,000 interactions per post. With everything Patel has learned about digital marketing over the years, it’s no surprise that he has a great LinkedIn profile.

So what has Patel done well here? For starters, his profile summary is easy to read, but it’s also packed full of valuable information about his accomplishments that would immediately impress any reader. 

With a few short sentences, you know he's a bestselling author, a top influencer, and entrepreneur, that he has clout with some major multinationals, how successful his blog is, and how sought after he is as a public speaker. 

The writing is clear, concise, and to-the-point, but without being overly punchy. He also uses phrasing like “The Wall Street Journal calls me a top influencer,” and by putting the words in somebody else’s mouth, he does a great job of showcasing his achievements without bragging.

Another excellent touch to note is the fact that Neil places some of his most recent pieces of content at the top of his profile in the form of a carousel for added authority and engagement.

If you're looking for support in SEO, content marketing and paid media, just get in touch with Neil Patel Digital.   

2. Aleyda Solís

Aleyda Solis is the founder of Orainti and international SEO consulting firm that focuses on increasing organic search visibility. She also blogs for influential sites like Search Engine Land, State of Digital, and Moz, does public speaking engagements, and has even published a Spanish-language book on SEO.

What you can learn from her LinkedIn profile is the importance of using professional photos to grab the attention of potential partners and prospects. 

Solis has chosen a great professional (and very personable) headshot for her profile picture, but what’s more is the action shot she's using for her custom background image. 

As public speaking is part of her repertoire, this photo was a great choice: She's mid-speech while onstage at a conference addressing the audience, and there's no better way to convey the idea of “this is what you get when you partner with me.” Winner.

3. Avinash Kaushik

Avinash Kaushik may be best known for his blog Occam’s Razor, but he's also the co-founder of the digital marketing training course company Market Motive Inc. He's a digital marketing expert for Google as well as the Chief Strategy Officer for digital innovation firm, Croud. He's a leading expert on helping businesses use data to drive digital change—and his LinkedIn profile makes that perfectly clear.

One of the most prominent things about his LinkedIn profile is the headline, which is a hugely important element. 

According to his headline, Kaushik is a Chief Strategy Officer and a best-selling author. This works well not only because it showcases Avinash’s achievements as well as the fact that he’s very authoritative in his niche.

Coupled with a thorough yet succinct bio that’s top-loaded with a punchy summary of his professional background—and this is one LinkedIn marketer that cuts through the digital noise.

4. Rand Fishkin

Rand Fishkin is best known as the co-founder, CEO, and face of Moz and subsequently of audience research platform SparkToro. As we learned recently from having him as a guest on the DMI podcast, he’s also busy with his new video-game venture, Snackbar Studio. 

The reason Rand’s LinkedIn profile is notable is that it hits all the bases in terms of best practices. Why? Because by including that he has a succinct but descriptive profile that highlights his past achievements, he's made plenty of connections, and he’s highly engaged with the site. 

He's got all his experience and education listed, he regularly publishes articles on LinkedIn, and he has plenty of endorsements and recommendations to provide credibility. 

But one of the most striking things about his profile is how honest and personal it is. When you're reading it, you almost feel like you're talking to Fishkin in person, particularly when you read the copy included within his professional history.

You get a good feel for his personality just from his profile, and this can help build trust and relationships with connections and prospects. 

5. Larry Kim

Larry Kim blazed onto the digital marketing scene back in 2007 when he founded WordStream, which provides online marketing and advertising tools to over a million people around the world. 

Since that time, he's also become the CEO of the Facebook messenger marketing platform MobileMonkey and has made a name for himself as one of Medium’s most popular authors. 

In addition to these impressive digital marketing achievements, Kim also regularly contributes to the likes of Inc, Search Engine Land, and HubSpot. And if that wasn’t enough, he launched the sales outreach automation tool, Customer.ai back in 2020.

One of the ways that Kim uses LinkedIn successfully is with his custom background picture because he  uses eye-grabbing graphics that showcase his skills, experience or personal value in often comical, quirky ways. Right now, Kim’s custom background is something to promote Customer.ai in a highly visual way that outlines the product’s key USPs at a glance. Smart.

Beyond that, Kim uses the opportunity of his profile description to boast about his many accomplishments—without being arrogant—and this is something that every good LinkedIn profile will do because you want prospects and potential partners to know what you can bring to the table.

6. Scott Stratten

Scott Stratten is the president of Un-Marketing, a company that aims to teach organizations everything they need to know about marketing in the modern world. This includes creating viral campaigns, using social media to increase audience, and the importance of authenticity. 

He's also been named a top social media influencer, is a bestselling author, and is the go-to guy when organizations want help with relationship building and social media marketing.

There are two key takeaways from Stratten’s profile, and the first is his fearlessness when it comes to name-dropping some of the massive global corporations for which he has done speaking engagements. 

If LinkedIn's goal is to impress and entice people to work with you, then Stratten has excelled in this department and helped to build his credibility. The second thing to note is his wise choice to include various videos of him speaking in his Featured Content section because there's no better way to promote yourself than to actually show what you can actually do.

7. Steve Bartlett

As a leading digital marketing expert, founder of Flight Story, author, and founder and host of the successful podcast The Diary of a CEO, Steven Bartlett needs little introduction.

As such an influential figure in the world of digital and social media marketing, you’d expect Bartlett’s LinkedIn profile to be impressive—and you’d be right.

One of the most striking things about Bartlett’s profile is its well-crafted minimalism. The eye-catching custom banner image is plain and striking and clearly showcases the marketer’s dedication to disrupting the industry for the better.

The bio is also decidedly minimal and includes the key contact details of his team, showcasing his authority while creating an air of intrigue. By keeping his LinkedIn posts and activity visible on his page, the entrepreneur demonstrates his commitment to community, engagement and sharing his insights with a wide audience.

Supercharge your social media skills

LinkedIn is a vital resource for marketers who want to grow their networks, make connections, expand their audience, and reach outto potential prospects and business partners. To be successful, it’s important to have an understanding of how LinkedIn and other social media networks work along with how to create social content and social strategy. Our certified Social Media Marketing course can help you get hands-on experience and in-depth knowledge of social media to attract new followers and make valuable connections for you or your brand. 

Related

• 5 Key Elements of a Killer LinkedIn Summary (& 5 Great Hacks)
• 7 Easy Steps to LinkedIn Success
• What’s New in LinkedIn Sales Navigator
• 9 Skills You Need to Become a Great Social Media Manager
• Understanding your Audience with Rand Fishkin