What’s the Future of Digital Marketing Salaries?

Author Emma Knightley
Topic Careers

There is a wide range of opportunities emerging through digital marketing, including careers that even as recently as ten years ago didn't exist. The expansion happening in this industry is creating a demand for a brand new skill set.

 At the same time, the way that we conceptualize jobs and the face of the workforce is changing – as automation eliminates the need for face-to-face customer service, so does it increase the need for an online presence.

So what does all this change and demand mean for salaries in digital marketing? The outlook is good is very good, especially for those with the expertise and background or those willing to invest the time and effort into learning new skills. Let’s take a look at some of the career options available in digital marketing and the average salaries. 

Digital Marketing Manager

Digital marketing managers develop and implement marketing projects. They come up with advertising strategies and campaigns to promote products or services on the web. 

They often focus on increasing sales through brand recognition and loyalty. A digital marketing manager must be well-versed in e-commerce and be able to keep up with the rapid changes in the digital marketplace.

Job Titles & Average Salaries:

Digital Marketing Manager: $64,459

Inbound Marketing Manager: $74,347

SEO (Search Engine Optimization)

SEO (Search Engine Optimization)

SEO may be evolving, but it's not going away. SEO is one of the most critical aspects of a digital marketing plan, and with good reason – it works. According to HubSpot, Google is responsible for 96% of mobile traffic and 94% of total organic traffic, which means your SEO strategy can really help you boost the visits to your website. As an SEO professional, it is your job to ensure that your company's online content is prepared to be read and favoured by search engines.

SEO management is a fast-paced and rapidly evolving job that requires you to stay on top of trends, data, and algorithm changes. What ranks today may not rank tomorrow, and an SEO specialist is always prepared to course correct as needed. Having these skills will make you a valuable asset to any company, and according to the same HubSpot article, “61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority.” So, this is an in-demand position.

Job Titles & Average Salaries:

SEO Specialist: $43,821

Inbound SEO Specialist: $50, 223

SEO Manager: $66,544

Inbound SEO Manager: $69,155

PPC Marketer

Pay-per-click is a kind of advertising where businesses pay when users click on their ad. It drives sales to the website, and you only pay for results. 

The tricky part is attracting the most qualified traffic with the lowest ad spend. That's where the data comes in. Professionals in PPC need to be able to look at all the angles and optimize what works. It is a special talent that requires strong analytical skills.

Job Titles & Average Salaries:

PPC Manager: $50,035

PPC Professional: $44,219

PPC Analyst: $43,315

Social Media Expert

Social Media Expert

Having a strong social media presence is more critical than ever. A quick look at some of the stats show that:

  • 80% of Instagram users follow some form of business
  • 68% of Americans and about 30% of the world's population uses Facebook
  • 26% of Facebook users who click on an ad, eventually make a purchase
  • Ad engagement on Twitter is up 91% over last year
  • 98% of Pinterest users are inspired to try ideas after seeing them first on Pinterest

Having a sound social media presence is vital, and so is having professionals who can establish a presence, engage users, build brand loyalty, and convert consumers.

Job Titles & Average Salaries:

Social Media Strategist: $51,248

Social Media Marketing Manager: $49,552

Social Media Manager: $49,146

Social Media Specialist: $41,702

Social Media Coordinator: $39,024

Inbound Social Media Manager: $54,514

Content Manager

Content managers oversee all things related to content, from brainstorming to calendars, and from creation to layout. They also direct the creative team, setting goals and deadlines. Content managers work with freelancers, account managers, and editors to get the materials they need to impress website visitors and social media followers.

Content management comes with a lot of responsibility, so good organization and leadership skills are a must. In some circumstances, a company may require a degree in Marketing, Communications, or something similar. However, for web content management, in particular, it is more likely that an organization will value experience and a proven track record.

Job Titles & Average Salaries:

Content Manager: $56,709

Inbound Content Manager: $62,688

Blogger

There are quite a few ways to make money as a blogger. You can monetize your own self-interest blog, which can be quite lucrative with a strong social media strategy. It is also where many pros get their start. Companies want to reach out to their customers. They want to connect on a more human level and provide their customers with valuable information, so brands are hiring writers to do it.

Many of the bigger companies hiring in-house bloggers want a bachelor’s in English or Journalism. However, small to medium-sized companies just starting out may be more willing to work with talented and dedicated writers who have relevant experience.

Job Titles & Average Salaries:

Blogger: $41,889

Developer

Developer

Software and mobile app developers make the applications and websites that we use every day on our smartphones and tablets. They may have a background in website design, and they can write code. Developers test sites and apps for bugs and troubleshoot any issues that come up.

Developing is a highly technical aspect of digital marketing, and you will likely need to have a background in IT programming. If you do have the necessary programming skills, then it’s a safe bet you will have a job for a while to come. The U.S. Bureau of Labor Statistics projects that by 2026, there will be 24% more jobs in software development.

Job Titles & Average Salaries:

Mobile Applications Developer: $72,037

Software Developer: $69,674

Final Thoughts

Digital marketing is revolutionizing advertising. Gone are the days when you turned the TV down to silence commercials. People are embracing advertising because advertising is more personal and relevant now. All of these strategies involve engaging with a customer, finding out what they need, and then providing it for them. 

Digital marketing is creating space for exciting new careers that will leave you both fulfilled and well compensated. 

Emma Knightley