Oct 28, 2022

Structure Your Google Ads Campaigns For Success

An essential part of any digital marketer's toolbox is PPC marketing. To drive the best results it's important to organize your campaigns carefully. This guide will walk you through, step by step, the best way to structure your ad groups by focussing on your top-performing keywords. 

You can use several best practices when structuring your PPC campaign with Google Ads campaign. One of the key strategies is to group your keyword lists – also known as ad groups – by theme. 

Then, to take your campaign to the next level, you should isolate your top-performing keywords based on their performance. Although this is quite a simple technique, it can drive significant performance improvements. However, to get the most benefit from this tactic, you must ensure your campaigns are well organized in the first place. 

This guide is adapted from Cathal's full webinar how to structure your PPC campaigns.

It's broken into two parts to show you how to: 

  1. Build a solid campaign base.
  2. Isolate keywords using data and then organize them into high-performing ad groups and campaigns.

To get ahead of the pack and kickstart your career as a PPC specialist, learn the most effective and cutting-edge ways to create and implement paid search campaigns. In partnership with search expert Neil Patel, DMI has created a Professional Diploma in Search Marketing that covers the fundamentals of search and also dives into analytics, strategy, and much more. Get started today!  

Cathal Melinn
Cathal Melinn

Cathal Melinn is a well-known Digital Marketing Director, commercial analyst, and eommerce specialist with over 15 years’ experience.

Cathal is a respected international conference speaker, course lecturer, and digital trainer. He specializes in driving complete understanding from students across a number of digital marketing disciplines including: paid and organic search (PPC and SEO), analytics, strategy and planning, social media, reporting, and optimization. Cathal works with digital professionals in over 80 countries and teaches at all levels of experience from beginner to advanced.

Alongside his training and course work, Cathal runs his own digital marketing agency and is considered an analytics and revenue-generating guru - at enterprise level. He has extensive local and international experience working with top B2B and B2C brands across multiple industries.

Over his career, Cathal has worked client-side too, with digital marketing agencies and media owners, for brands including HSBC, Amazon, Apple, Red Bull, Dell, Vodafone, Compare the Market, Aer Lingus, and Expedia.

He can be reached on LinkedIn here.

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