Oct 26, 2020

11 SEO Tools For Optimal Ranking

This useful overview of SEO tools was written by DMI member Simon Isoa. It's all yours to play for, so if you want to get in the digital marketing game and make an impact Share your Own Work for publication in our Community Insights!

We live in a time when advanced technology shapes the systems and structures used in business. Most companies have taken the initiative of adopting a digital outlook for a more natural way to reach their clientele. Thanks to Search Engine Optimization (SEO), you can rank higher on search engine results pages (SERPs) and attract the right customers. SEO can be quite challenging to master especially if you have no experience in digital marketing. However, you can now make your work easier with the help of the best SEO tools.

To help you begin your optimization journey, here are 11 essential SEO tools I suggest you consider for the best results:

1. Google Search Console

Google’s Search Console, #searchconsole, is one of the best free SEO tools that you can use to view how your website’s is performing on Google’s SERPs. Once you register your website with Google, the console will provide you with a unique code. However, you don’t need to register for an account with search console for your website to be featured on the search results. It will still appear on the search results even if you don't have an account. The only downside is that you won’t have control over how your website is featured on search results. Registering for a console account allows you to understand how users and search engine bots view your site.

2. Ahrefs

Ahrefs is a web crawler site used to highlight the weakest parts of your website. It is arguably the best-paying SEO tool in the market.

When you use the paid version, you can learn which backlinks your rivals are using and use similar ones to boost your site’s rankings. Therefore, this tool is most useful for online startups, so give it a try.

3. KWFinder

An SEO keyword tool just like Ahrefs, KWFinder is useful for tracing long-tail keywords that don’t offer a high level of competition. It is the best-paying SEO tool for keyword searches and renders analysis reports on SERP and backlinks.

You can also use the rank tracker tool to determine your website’s ranking and improvement progress.

4. SEMRush

SEMRush is categorized as a marketing SEO application. Experts recommend it since you can view your rankings, the changes made to it, and new opportunities to rank higher. The most used feature of SEMRush is Domain Vs. Domain analysis. This can render an analytics report that grants you access to your website’s traffic and search data. Comparing your website to your competitors will help you understand what needs to be changed on your site’s domain and keywords.

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5. Ubersuggest

Ubersuggest is an SEO keyword finder tool. You can use it to search for useful keywords and also identify the SERPs (with the applied keywords) that have been ranked highly. This tool will let you identify short- and long-tail phrases, thus providing you with the best terms to use. The metrics found in Ubersuggest’s report are CPC, seasonal trends, and keyword volume.

6. SpyFu

SpyFu is one of the best free SEO tools. It offers an exceptional premium pass for those that want to dig deeper into SEO excellence. This tool is simple to use and an excellent choice for those that are starting out. You can use it to identify the number of searches applied to particular keywords. Also, you can search for the keywords used by your competitors.

7. Moz

Moz is another great SEO tool for experts in SEO. Moz offers full service, from site crawling or keyword recommendations. There is a free downloadable toolbar named MozBar that you can use to view your site’s metrics. Users have praised Moz for its regular company updates as well as the support team; if you ask a question, you’ll get a detailed response.

8. Woorank

It’s essential to report keyword performance to understand the industry better and improve optimization for users. Woorank is an SEO ranking tool that lets you keep tabs on your marketing data and reports accordingly. The analysis tool also enables you to identify the keywords used by competitors and adjust your keywords accordingly. Another notable feature is Woorank’s ability to identify security loopholes in your site. The site guides you on how to seal those loopholes and prevent cyber attacks.

9. Answer The Public

There are many essential facets of SEO to consider, such as keyword research, competitor research, viral content, SEO audit, and rank tracking. Content creativity is also a crucial aspect of SEO. Answer The Public lets you identify the best topics to include in your eCommerce blog. This free tool enables you to create content around your website’s keywords - based on the niche you’re aiming for. It is great for creating your content strategy – you can get multiple title suggestions from one keyword.  

10. Google Trends

Google Trends is a free SEO tool that has been underutilized even though it’s had a long-serving presence. This tool can be used to get keyword information and acquire news about topic-related trends. Since there are several SEO applications to choose from, Trends is recommended for those that aren’t sure where to begin. In any case, this is a good tool to use during the developmental stage of your website.

11. Majestic

Majestic is a versatile marketing SEO tool that you can use at any point for your website’s ranking development. You can check how your website ranks via The Majestic Million feature, which displays the websites ranked as the top million overall. You can also view the number of backlinks used on your website, thanks to the Site Explorer feature. This is a reliable tool for keyword research, site comparisons, and website rank viewing.


In summary, optimizing for SEO requires you to have the right approach from the start. Building your website for high rankings and traffic demands patience and the use of the best SEO tools around. It can take up to about 3 to 6 months to see significant results for SEO optimization for a new site. It is difficult if you want to do it yourself without prior experience but having the best tool is an added advantage. This year, increase your organic search rankings by using the above SEO tools.

The best thing about most of the SEO tools above is that they are free and for the paid ones they have a free trial, after which you can make up mind about the tool.

Simon Isoa
Simon Isoa

Simon Isoa has worked in sales and marketing for over ten years. He is a digital marketing professional and the Founder of Simblogshare.com. He is an ardent football fan and loves spending time with his family.

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