May 16, 2017

How Professional Certification Transforms Digital Capabilities

by Digital Marketing Institute

In today’s fast moving world, employees with digital skills are key to driving an organization’s digital transformation. However, the problem is that the demand for skills - particularly those in digital – are proving thin on the ground with over two-thirds of CEOs seeing the availability of expertise as the biggest threat to their business.

In traditional industries such as IT, accounting and management, professional certification is held in high regards and in many cases expected. The world of digital is no different.

As digital knowledge and expertise becomes more sought after, organizations want skills that are relevant, up-to-date and instantly applicable to any role. Professional certification can prove invaluable in the hiring process as it highlights candidates with cutting edge skills, while for current employees, a learning and development initiative that includes certification can boost existing skills and teach new ones.

The benefits of professional certification in the workplace are numerous and far reaching. Have a look at our infographic below to see how impactful it can be to your business and workforce.

How Professional Certification Transforms Digital Capabilities infographic

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