If you’re looking to become an influencer or use influencer marketing to promote your brand, TikTok is the place to be. The rapid rise of TikTok has meant that many user-creators have made a lucrative career on the platform through creative videos and sponsorship deals.
The recent announcement of the TikTok Creator’s Fund has provided more opportunities for its users. Set to grow to $2 billion over the next three years, this fund will enable creators with 10,000 followers and 100,000 video views to generate revenue for video views.
With 1 billion active users, TikTok offers creators the potential to get their content seen by a massive audience. It also offers a platform for their content to go viral and be seen by global brands. So who are the biggest influencers on the network, how have they become so successful and how much do these TikTokers make?
TikTok doesn’t reveal much about how it calculates Creator Fund payments. But many influencers who earn revenue through the fund such as Ryan Shakes and Cheyenne Wise told Tubefilter that they get between two to four cents for every 1,000 views.
For Tiktokers with video views on the lower side, that’s not a lot of cash. But for top TikTokers that create videos regularly and have a big follower base, the Creators Fund could provide them with a way to make a living and a healthy annual salary of between $100,000 - $200,000.
There are a lot of influencers on TikTok with a huge follower base, but the top 10 TikTokers are in a league of their own. With #1 on the list, Charli D’Amelio getting close to hitting 130 million followers, these top TikTokers have the potential to earn millions every year, particularly if the platform keeps growing at the same rate.
It’s not only on TikTok that these influencers can make money. With so much reach, brands are clamoring to pay them to promote their brands and services through endorsement deals and sponsorship.
Let’s look at the top Tiktokers and see their net worth, estimated annual revenue, and how they make their money.
As the first person to reach 100 million followers on TikTok, Charli D’Amelio is a superstar on the platform. According to Celebrity Net Worth, she earned $3 million in 2020 and charges a minimum of $100,000 per sponsored post. For a recent SuperBowl ad, she’s rumoured to have earned $1 million for a two-second video appearance.
She’s also popular on YouTube (9.64 million subscribers) and Instagram (44.6 million followers). In terms of earnings, her new reality series featuring her family ‘The D’Amelio Show’ aired recently on Hulu and she also sells branded merchandise such as hoodies and t-shirts. Not bad for a 17-year-old who only took to social media a few years ago.
The younger sister of Charli, Dixie D’Amelio earned $2.9 million in 2020 from sponsorship deals with Hollister and makeup brand Morphe as well as partnerships with Taco Bell and Crest.
While her sister capitalizes on her dancing skills on TikTok, Dixie is a singer and launched her first single in 2020, which became a number one YouTube trending video. She is also set to make money from the reality show with her family on top of her estimated fortune of $4 million
A master of TikTok, Instagram, and YouTube, Addison Rae’s popularity has exploded in recent years. In 2020, Forbes estimated her to have earned a cool $5 million. So how has she done it?
Addison makes between $50,000 to $90,000 for every sponsored post and earns revenue through her relationship with Hype House - a content creator collective made up of the world’s biggest influencers.
She has also secured deals with Reebok, Sephora, and American Eagle. All of that and a blossoming acting career on the back of her success on TikTok has led to a multi-picture film deal with Netflix and an exclusive podcast deal with Spotify.
Loren Gray made a name for herself on Musical.ly, the app bought by TikTok for its music directory. Her lip-synching and dancing videos have carved the way for a music career with Virgin and Capitol Records and earned her an estimated $2.4 million in 2020 on TikTok according to Forbes.
Able to make up to $197,000 for a sponsored post, Lauren also has sponsorship deals with Burger King, Hyundai, and Revlon. She also recently launched a jewellery line. Her net worth is estimated to be $5 million.
Italian Khaby Lame only set up his account in April 2020. Since then, he has amassed a huge following due to his creative and sarcastic videos. He’s said to charge $50,000 for a promotional video and is estimated to make $200,000 a month.
His popularity has made brands sit up and take notice. He already has deals with Netflix, food company Barilla, and the fantasy sports platform Dream11 with other deals in the works. Khaby recently hit the runway in his first fashion show in collaboration with Hugo Boss and Russell Athletic.
The biggest viral video of 2020 was how Bella Poarch makes a living as a social influencer. With nearly 650 million views, her lip-synching ‘M to the B’ on TikTok brought the attention of users and companies.
Like many influencers, Bella posts to multiple social platforms (organic and sponsored) and recently signed a record deal with Warner Records and is part of a Non-Fungible Tokens (NFT) collection with other artists on TikTok. Her net worth is estimated to be $2 million but that’s sure to grow.
While the top influencers mentioned above seem to earn eye-popping sums, you don’t need millions of followers to make money on the social network. So how can you make money on TikTok?.
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