Sep 29, 2014
Looking for a new job or want to get ahead in your existing one? If you feel your LinkedIn profile is a little lack-lustre, dated and downright boring, maybe it could do with a bit of expert love. Below we share four of the best tips from some of the world’s most influential brands and individuals. We’ll also provide useful suggestions on making the most of your LinkedIn presence.
Soon you’ll be an in-demand, interview-grabbing, client-nabbing, online networking pro.
The mission: Don’t let your achievements go unnoticed. You do great things, let people know.
What the experts say: “LinkedIn users who update their profiles regularly get more job offers than peers who contact recruiters.” – Rimjhim Dey, owner of Publisez PR
The mission: Draw targeted attention to your LinkedIn profile.
What the experts say: “Don’t be a wallflower. Your profile is 5x more likely to be viewed if you join and are active in groups.” – LinkedIn
The mission: Take out filler words and fluffy adjectives that hold little meaning. Focus instead on powerful verbs and concrete terms.
What the experts say: “Avoid profile buzzwords, such as “creative” and “motivated.” Minimize adjectives. Emphasize verbs.” Business Insider
The mission: Treat your LinkedIn profile like your website.
What the experts say: “Help recruiters, prospects and potential partners find you; use keywords throughout your LinkedIn profile.” – U.S. News
Want something extra awesome to display on your LinkedIn profile? Take our free 15 minute Digital Diagnostic exam and test your digital marketing knowledge across the core disciplines of Search, Email, Social Media, Mobile Marketing and Strategy and Planning.
Develop a detailed understanding of key social media specialisms including content marketing, and platforms on which you can promote your content.