Mar 2, 2021
This last month has seen a lot happening in the social media world. There was further escalation in the battle of Australia, between Google and Facebook and the government over its proposed News Media Bargaining Code, with Facebook choosing to shut down news pages on its platform for several days. The consequences of all this activity and the deals that have been compromised between all parties are bound to have an effect on all of us.
Twitter has been a little quiet recently in unveiling any changes to its platform. But in February it announced plans to introduce a “super follow” feature which will allow users to charge for additional, exclusive content. But would people pay to get more out of Twitter? It is also testing a live audio discussion service, to rival Clubhouse, the app whose growing popularity has been a success story of the pandemic.
Back in the mists of time, there was a platform called Bebo. Its name came from “be early, blog often” and it was once the biggest social platform in the UK before being sold to AOL in 2008, and then again, later in 2019 to Twitch. It has now announced plans to make a comeback - this time with a focus on real-time user interaction, rather than the news-heavy feel that Facebook and other platforms are now almost saddled with. This BBC story looks at the pros and cons ahead of Bebo’s new life. And let us know your own "top 16" for Bebo in our Forum discussion.
Speaking of Twitch, the mammoth gaming platform is still challenging for brands to crack but it's becoming ever more appealing, especially if you consider its unique connection with (its owner) Amazon’s ecommerce power. Twitch almost doubled its number of monthly broadcasters in 2020, and is seeing a broader range of niche communities, such as beauty, chess, and cosplay. Some brands have found just the right approach, such as the Wendy’s channel campaign with Uber Eats to provide late-night food deliveries - Digiday.
A bizarre food combination caused a big stir on social media this month. The thought of eating Weetabix with Baked Beans sprouted some fun online engagement from US and UK Embassies, and interesting brands like Pfizer, the NHS and Tinder. See Euronews.
Over in the Community Forum, we shared these quick tips to tidy your social media identity. Join in and share your own with us.
Research has finally proven that 1980s pop music is the best way to beat stress and liven your mood. (Well the survey was conducted by a Turkish hair transplant center, but who could disagree?) So that’s my excuse for leaving you with a shot of Cyndi Lauper to get you through the long month of March.