Digital marketing managers are in demand which is why salaries for the role keep climbing. Find out 8 essential skills you need to become a digital marketing manager.

8 Skills You Need to Become a Digital Marketing Manager

8-skills-you-need-to-become-a-digital-marketing-manager

[[p]]Companies of all sizes invest in digital marketing channels to drive traffic, [[a href="https://digitalmarketinginstitute.com/blog/brand-awareness-why-a-digital-first-approach-is-essential" target="_blank"]]boost brand awareness[[/a]] and increase sales.&nbsp;[[/p]]

[[p]]The reason for this investment is that digital channels offer companies global reach, enable targeting and personalization and get insights (especially when using the power of [[a href="https://digitalmarketinginstitute.com/blog/ai-in-digital-marketing-the-ultimate-guide" target="_blank"]]artificial intelligence[[/a]]).&nbsp;[[/p]]

[[p]]As a result, Chief Marketing Officers in the United States increased digital spending by 7.9% while traditional advertising spending decreased by 0.6% in the same 12-month period, according to a Statista survey.[[/p]]

[[p]]This is the reason digital marketing managers are in demand. And it&rsquo;s the reason salaries are climbing. A recent [[a href="https://digitalmarketinginstitute.com/resources/ebooks/salary-guides-for-digital-marketers" target="_blank"]]job market survey by Aspire and DMI[[/a]] found that Marketing Managers in the U.S can demand up to $105,000 while in the U.K Senior Marketing Managers can earn up to &pound;75,000.&nbsp;&nbsp;[[/p]]

[[p]]So if you&#39;re an aspiring digital marketing manager but aren&rsquo;t sure how to get there, this blog will help you identify the essential skills you need for a successful digital marketing career.[[/p]]

[[p]]In this blog, we will cover:[[/p]]

[[ul]]
	[[li]][[a href="#heading_77417"]]What is a digital marketing manager?[[/a]][[/li]]
	[[li]][[a href="#heading_77419"]]What does a digital marketing manager do?&nbsp;[[/a]][[/li]]
	[[li]][[a href="#heading_77421"]]What are the tasks of a digital marketing manager?&nbsp;[[/a]][[/li]]
	[[li]][[a href="#heading_77423"]]8 skills you need to become a digital marketing manager[[/a]][[/li]]
[[/ul]]

[[p]]A digital marketing manager is responsible for developing, implementing, and managing online marketing strategies to promote a company&#39;s products or services.&nbsp;[[/p]]

[[p]]They use various digital channels such as websites, email, social media and search engines, to reach and connect with target audiences.&nbsp;[[/p]]

[[p]]A key part of the role is to boost a company&rsquo;s visibility online, drive traffic to a website or landing pages and generate high-quality leads.&nbsp;[[/p]]

[[p]]The role of a digital marketing manager requires data analysis, budget management and the testing and optimization of digital marketing campaigns to ensure an organization is competitive online.&nbsp;&nbsp;[[/p]]

[[p]]They lead high-performing teams of marketing professionals who specialize in areas such as [[a href="https://digitalmarketinginstitute.com/blog/what-is-seo" target="_blank"]]search engine optimization[[/a]] (SEO), content marketing, social media marketing, [[a href="https://digitalmarketinginstitute.com/blog/what-is-ppc-marketing" target="_blank"]]pay-per-click advertising[[/a]] (PPC), and email marketing.[[/p]]

[[p]]With so many marketing channels to manage, digital marketing managers need to have a broad range of knowledge and be able to collaborate with other departments such as sales and product.&nbsp;[[/p]]

[[p]]Another key part of the role is to keep up with new digital trends and technologies to stay relevant and improve strategies.[[/p]]

[[p]]As a fast-paced role, a digital marketing manager needs to juggle many tasks in a day! Some of the most typical tasks they might do are:[[/p]]

[[ul]]
	[[li]]Develop and execute digital marketing campaigns across platforms (social media, email, SEO, PPC, etc.).[[/li]]
	[[li]]Monitor and analyze campaign performance using analytics tools like [[a href="https://digitalmarketinginstitute.com/resources/ebooks/the-dmi-guide-to-ga4" target="_blank"]]Google Analytics[[/a]].[[/li]]
	[[li]]Manage and allocate ad budgets for paid advertising across various channels.[[/li]]
	[[li]]Coordinate content creation with designers, writers, and other team members.[[/li]]
	[[li]]Optimize websites and landing pages for SEO and user experience.[[/li]]
	[[li]]Conduct keyword research and apply SEO best practices.[[/li]]
	[[li]]Manage social media accounts and analyze performance to determine the best [[a href="https://digitalmarketinginstitute.com/blog/7-popular-content-types-and-how-to-use-them" target="_blank"]]content types[[/a]] and channels.[[/li]]
	[[li]]Track and report on key metrics like website traffic, conversion rates, and ROI.[[/li]]
[[/ul]]

[[p]]Now that you know more about the role and the day-to-day tasks, it&rsquo;s time to look at what skills you need to be a digital marketing manager.&nbsp;[[/p]]

[[p]]As a senior role managing a team, it&rsquo;s important for a digital marketing manager to have leadership skills.&nbsp;[[/p]]

[[p]]This involves being able to manage and motivate a team of people to achieve business objectives. To do this, you&rsquo;ll need to learn techniques for coaching and mentoring team members, and hone problem-solving skills.[[/p]]

[[p]]It&rsquo;s not just people you will need to manage, there&rsquo;s also the management of marketing activities. You&rsquo;ll need to understand customer behavior and the customer journey, be able to manage and allocate budgets and communicate effectively including with external stakeholders through channels such as [[a href="https://digitalmarketinginstitute.com/blog/what-is-digital-pr" target="_blank"]]digital PR[[/a]].[[/p]]

[[p]]Alongside leadership, you need to devise and implement a digital marketing strategy. This will require you to evaluate metrics to inform long-term strategic decisions and explore digital techniques and marketing tactics to drive growth.&nbsp;[[/p]]

[[p]][[strong]]Useful resources to boost your strategy and leadership skills[[/strong]][[/p]]

[[ul]]
	[[li]][[a href="https://digitalmarketinginstitute.com/resources/ebooks/a-comprehensive-guide-to-digital-marketing-strategy" target="_blank"]]eBook: A Comprehensive Guide to Digital Marketing Strategy[[/a]] - A detailed guide that will help you develop a digital marketing strategy to grow a business.&nbsp;[[/li]]
	[[li]][[a href="https://digitalmarketinginstitute.com/resources/toolkits/digital-marketing-strategy-action-plan-template" target="_blank"]]Digital Marketing Strategy Action Plan Template[[/a]] - This interactive template will help you plan and schedule your campaigns and strategic initiatives.[[/li]]
	[[li]][[a href="https://online.hbs.edu/blog/post/digital-leadership-skills" target="_blank"]]5 Digital Leadership Skills That Can Help Advance Your Career[[/a]] - Find out 5 key skills you need to be a digital leader.&nbsp;[[/li]]
[[/ul]]

[[p]]Content is at the core of many marketing activities. It provides a way to connect with prospects and customers in a meaningful way.&nbsp;[[/p]]

[[p]]That&rsquo;s why a digital marketing manager needs to understand content marketing. The role may not involve writing the content but the content needs to be informed by solid buyer personas and have a clear direction and call-to-action.&nbsp;[[/p]]

[[p]]Plus, content needs to be tailored to channels. For example, the content of an email can be longer and provide more information on an offer or product update. Whereas a social media post needs to be short and snappy.&nbsp;[[/p]]

[[p]]This requires a different approach to writing the content which a digital marketing manager needs to direct and oversee.&nbsp;[[/p]]

[[p]][[strong]]Useful resources to boost your content marketing skills[[/strong]][[/p]]

[[ul]]
	[[li]][[a href="https://www.forbes.com/advisor/business/content-marketing/" target="_blank"]]Content Marketing in 2024: The Ultimate Guide[[/a]] - Start from scratch by learning what content marketing is, why it&rsquo;s important and steps to creating a strategy.&nbsp;[[/li]]
	[[li]][[a href="https://digitalmarketinginstitute.com/blog/build-a-content-marketing-plan-in-10-steps" target="_blank"]]Build a Content Marketing Plan in 10 Steps[[/a]] - Find out ten steps to help you develop a successful content marketing plan[[/li]]
	[[li]][[a href="https://digitalmarketinginstitute.com/blog/what-is-content-marketing" target="_blank"]]Content Marketing: How to Create great and distribute great content[[/a]] - Find out how to make content that offers value to people and serves a purpose.&nbsp;[[/li]]
[[/ul]]

[[p]]If you work in marketing, you&rsquo;ll know that companies across industries plan to use or already use [[a href="https://digitalmarketinginstitute.com/blog/ai-in-digital-marketing-the-ultimate-guide" target="_blank"]]AI in digital marketing[[/a]] to boost productivity and improve efficiencies.&nbsp;[[/p]]

[[p]]Many platforms are already integrated with AI for automation or personalization. For example, customer relationship management systems to segment and schedule emails or provide chatbot responses.[[/p]]

[[p]]However, there are also stand-alone [[a href="https://digitalmarketinginstitute.com/blog/what-are-the-best-ai-and-marketing-automation-tools" target="_blank"]]AI tools[[/a]] that can be used for specific tasks and functions such as content research and creation, audience research, keyword research, customer journey mapping, and trend analysis and forecasting.&nbsp;[[/p]]

[[p]]With so much potential and so many companies looking for AI know-how, any budding digital marketing manager needs to possess knowledge and experience of the technology.&nbsp;[[/p]]

[[p]]So, whether it&rsquo;s learning to [[a href="https://digitalmarketinginstitute.com/blog/an-introduction-to-chatgpt-prompting-for-digital-marketers" target="_blank"]]use prompts for ChatGPT[[/a]], creating images with [[a href="https://digitalmarketinginstitute.com/resources/videos/walkthrough-how-to-use-midjourney" target="_blank"]]Midjourney[[/a]] or checking the accuracy of content on Claude, it&rsquo;s worth getting familiar with some of the more widely-used AI tools.&nbsp;[[/p]]

[[p]][[em]]"We&#39;ve seen a 221 % increase in marketing professionals now listing AI on their CV. Upskill yourself now... get ahead of the curve,"[[/em]] said Terry Payne, Global Manage Director at Aspire Recruitment on a [[a href="https://digitalmarketinginstitute.com/resources/podcasts/podcast-099-trends-in-digital-marketing-jobs-aspire" target="_blank"]]DMI podcast[[/a]][[/p]]

[[p]][[strong]]Useful resources to boost your AI skills[[/strong]][[/p]]

[[ul]]
	[[li]][[a href="https://digitalmarketinginstitute.com/blog/some-inspiring-uses-of-ai-in-digital-marketing" target="_blank"]]Best Examples of AI in Marketing[[/a]] - Get insights into how to use AI in your marketing by looking at examples for social media, marketing automation, digital advertising, and digital marketing.[[/li]]
	[[li]][[a href="https://digitalmarketinginstitute.com/blog/preparing-for-ai-search-with-google-search-generative-experience-sge" target="_blank"]]Preparing for AI Search with Google AI Overviews[[/a]] - Find out what Lindsey Schrant of Neil Patel Digital thinks is the new world of search in AI.[[/li]]
	[[li]][[a href="https://digitalmarketinginstitute.com/resources/toolkits/chatgpt-prompt-guide-for-your-digital-marketing-plan" target="_blank"]]ChatGPT Prompt Guide for your Digital Marketing Plan[[/a]] - Download this starter pack of ChatGPT prompts to help define key stages of your digital marketing plan.[[/li]]
[[/ul]]

[[p]]Companies collect and store a lot of data from many marketing channels. However, not all data is created equal.&nbsp;[[/p]]

[[p]]The job of a digital marketing manager is to understand the data that matters and analyze it to get insights that can help make[[a href="https://digitalmarketinginstitute.com/blog/how-to-use-data-analytics-to-drive-better-business-insights" target="_blank"]] data-driven decisions[[/a]].[[/p]]

[[p]]For example, data that relates to customer behavior can help to find the weak points in a customer journey. Let&rsquo;s say there&rsquo;s a low conversion rate on a custom landing page for an Instagram campaign. This could be down to the messaging on the page not matching the Instagram ad.&nbsp;[[/p]]

[[p]]Data analysis can help a digital marketing manager find areas that need improvement and also see what&rsquo;s working so this can be replicated for future campaigns or activities.&nbsp;[[/p]]

[[p]]There&rsquo;s also [[a href="https://digitalmarketinginstitute.com/resources/podcasts/podcast-056-data-protection-101" target="_blank"]]data protection[[/a]] to consider when dealing with customer data so you need to be on top of legislation and regulations.&nbsp;[[/p]]

[[p]][[strong]]Useful resources to boost your data analysis skills[[/strong]][[/p]]

[[ul]]
	[[li]][[a href="https://www.semrush.com/blog/marketing-analytics/" target="_blank"]]Marketing Analytics: What it is &amp; Why it Matters[[/a]] - Read about marketing analytics to find out the different types and how to use them to improve a business.&nbsp;&nbsp;[[/li]]
	[[li]][[a href="https://digitalmarketinginstitute.com/blog/ga4-best-practices" target="_blank"]]GA4 Best Practices[[/a]] - Find out how to set up Google Analytics 4 to get the data you need.&nbsp;[[/li]]
	[[li]][[a href="https://digitalmarketinginstitute.com/blog/data-management-systems-and-tools" target="_blank"]]Data management systems and tools[[/a]] - Learn about the data management systems that can help optimize the use of data to make decisions.[[/li]]
[[/ul]]

[[p]]Knowledge and experience of search marketing is a critical skill as it&rsquo;s how a business gets found online.[[/p]]

[[p]]A digital marketing manager needs to be able to leverage search marketing strategies like search engine optimization (SEO) and Pay-Per-Click (PPC) to rank on search engines.&nbsp;[[/p]]

[[p]]It&rsquo;s also worth considering social networks like [[a href="https://digitalmarketinginstitute.com/blog/is-tiktok-a-search-engine" target="_blank"]]TikTok, that are being used as search engines[[/a]] by a younger cohort.&nbsp;[[/p]]

Google sees 8.5 billion searches every day which is equivalent to 99,000 search queries every secon

[[p]]Digital marketing managers also need to understand what their target audience is looking for to tap into search intent through keywords and key phrases. This can be used to develop paid campaigns that target a specific audience with personalized messaging.&nbsp;&nbsp;[[/p]]

[[p]]This requires a balance of key concepts, tools and tricks to ensure the core search elements work together to drive targeted traffic that converts into sales.&nbsp;[[/p]]

[[p]]Elements to consider in search marketing are:&nbsp;[[/p]]

[[ul]]
	[[li]]SEO &amp; paid search principles[[/li]]
	[[li]]Demand generation[[/li]]
	[[li]]Analytics &amp; reporting[[/li]]
	[[li]]Data visualization[[/li]]
	[[li]]AI Overviews&nbsp;[[/li]]
[[/ul]]

[[p]][[strong]]Useful resources to boost your search marketing skills[[/strong]][[/p]]

[[ul]]
	[[li]][[a href="https://martech.org/why-we-care-about-search-marketing/" target="_blank"]]What is search marketing: Why marketers should care[[/a]] - Go back to basics by understanding the value of search, the elements involved and how to use search marketing effectively.&nbsp;[[/li]]
	[[li]][[a href="https://digitalmarketinginstitute.com/resources/toolkits/seo-keyword-research-toolkit" target="_blank"]]SEO Keyword Research Toolkit[[/a]] - Use this toolkit to help you turn your keyword research into content.[[/li]]
	[[li]][[a href="https://digitalmarketinginstitute.com/resources/toolkits/paid-media-campaign-tracker" target="_blank"]]Paid media campaign tracker[[/a]] - Download this tracker to gather all your paid media campaign data together into a single view to assess performance.[[/li]]
[[/ul]]

[[p]]As one of the oldest forms of marketing, email still performs when it comes to driving awareness and engagement amongst existing and potential customers.[[/p]]

[[p]][[em]]&ldquo;E-mail is the best channel if you want to own your audience and be able to influence them on a consistent basis,&rdquo;[[/em]] said Rand Fishkin, Founder of SparkToro on a [[a href="https://digitalmarketinginstitute.com/resources/webinars/webinar-staying-ahead-in-digital-marketing-with-rand-fishkin" target="_blank"]]DMI webinar[[/a]].&nbsp;[[/p]]

[[p]]Email platforms have also gotten more sophisticated (especially with the help of AI) so it&rsquo;s easy to create specific customer segments based on past behavior, interests or demographics.&nbsp;[[/p]]

[[p]]This allows a digital marketing manager to manage the creation of content that&rsquo;s highly relevant and personalized to increase open rates and click-through rates.&nbsp;[[/p]]

[[p]]There&rsquo;s also the benefit of email being a [[a href="https://digitalmarketinginstitute.com/blog/why-first-party-data-is-more-important-than-ever-and-how-to-use-it" target="_blank"]]first-party data[[/a]] source which means people have willingly given you their personal data so it can be used (within reason) to communicate with and target prospects and customers.&nbsp;&nbsp;[[/p]]

[[p]][[em]]&ldquo;E-mail is how you capture that middle of the funnel because it&rsquo;s been so successful long-term and is not owned by any other company that can take it away from you,&rdquo;[[/em]] continued Fishkin.&nbsp;[[/p]]

[[p]][[strong]]Useful resources to boost your email marketing skills[[/strong]][[/p]]

[[ul]]
	[[li]][[a href="https://digitalmarketinginstitute.com/resources/toolkits/email-marketing-campaign-results-dashboard" target="_blank"]]Email Marketing Campaign Results Dashboard[[/a]] - This downloadable spreadsheet is an easy dashboard-style tool for tracking and benchmarking the results of email campaigns.[[/li]]
	[[li]][[a href="https://thecmo.com/digital-marketing/email-campaign-management/" target="_blank"]]8 Email Campaign Management Strategies and Best Practices[[/a]] - Find out 8 campaign management strategies that help improve your ROI.[[/li]]
	[[li]][[a href="https://digitalmarketinginstitute.com/blog/build-nurture-email-marketing-database-quality-customers" target="_blank"]]How to Build &amp; Grow Your Email Marketing List[[/a]] - Get insights into how to build a quality email marketing list with real-world examples.[[/li]]
[[/ul]]

[[p]]With over 5 billion people using social media globally, it&rsquo;s a channel that has global reach.&nbsp;&nbsp;[[/p]]

[[p]]There are also a range of networks that appeal to different audiences. For example, [[a href="https://digitalmarketinginstitute.com/blog/an-in-depth-look-at-marketing-on-tiktok" target="_blank"]]TikTok[[/a]] appeals to a younger demographic while [[a href="https://digitalmarketinginstitute.com/blog/be-a-linkedin-leader" target="_blank"]]LinkedIn[[/a]] is a professional network that favors a B2B audience.&nbsp;[[/p]]

[[p]]This allows marketing teams to create content that will attract and engage specific audiences and use paid advertising to target groups with relevant and personalized messaging.&nbsp;&nbsp;[[/p]]

[[p]]Digital marketing managers can use social media to drive engagement, promote products or services and increase brand visibility. Here are some effective strategies including:&nbsp;[[/p]]

[[ul]]
	[[li]]Social listening - Monitor conversations using tools like Google Alerts and Social&nbsp;Mention to discover audience sentiment and discover new opportunities.[[/li]]
[[/ul]]

[[ul]]
	[[li]][[strong]]Retargeting ads [[/strong]]- Target people who have interacted with the brand or visited the website to prompt them to re-engage.&nbsp;[[/li]]
	[[li]][[strong]]Customer service[[/strong]] - Many companies use social media networks like X or Facebook to answer customer queries or respond to complaints. &nbsp;[[/li]]
	[[li]][[strong]]Market research[[/strong]] - Use polls or surveys to get feedback from customers, track emerging trends and research competitors on social channels.&nbsp;[[/li]]
	[[li]][[strong]]User-generated content (UGC)[[/strong]] - Social media users love [[a href="https://digitalmarketinginstitute.com/blog/how-to-use-user-generated-content-ugc-with-4-great-examples"]]UGC[[/a]] as it is seen as more authentic than content created by a company. &nbsp;[[/li]]
	[[li]][[strong]]Influencer marketing[[/strong]] - Influencers are popular on networks such as Instagram and TikTok and campaigns featuring them can be successful as long as they align with the brand and message.&nbsp; &nbsp;[[/li]]
	[[li]][[strong]][[a href="https://digitalmarketinginstitute.com/resources/webinars/webinar-the-power-of-social-commerce-shoppable-posts" target="_blank"]]Shoppable posts[[/a]][[/strong]] - Use platforms like Instagram or Facebook&rsquo;s shopping features to allow users to purchase directly from the social media app.[[/li]]
	[[li]][[strong]]Crisis management[[/strong]] - Use social media for real-time updates and responses during a crisis to address customer concerns and manage brand reputation.&nbsp;[[/li]]
[[/ul]]

[[p]]Social media is an invaluable channel for marketers but it needs a solid strategy to ensure you leverage the channels and features effectively.&nbsp;[[/p]]

[[p]][[strong]]Useful resources to boost your social media marketing skills[[/strong]][[/p]]

[[ul]]
	[[li]][[a href="https://digitalmarketinginstitute.com/blog/social-media-strategy" target="_blank"]]How to Create the Ultimate Social Media Strategy that Drives Brand Awareness &amp; ROI[[/a]] - Find out how to develop an effective social media strategy.&nbsp;[[/li]]
	[[li]][[a href="https://www.brandwatch.com/blog/social-media-management-guide/" target="_blank"]]The Essential Guide to Social Media Management[[/a]] - Deep-dive into the world of social media management to find out the &ldquo;what&rdquo;, &ldquo;why,&rdquo;&nbsp; and &ldquo;how-to&rdquo;.[[/li]]
	[[li]][[a href="https://digitalmarketinginstitute.com/resources/ebooks/the-dmi-guide-to-social-media-crises" target="_blank"]]The DMI Guide to Social Media Crises[[/a]] - Download this comprehensive guide on how to manage and survive a social media crisis. &nbsp;&nbsp;[[/li]]
[[/ul]]

[[p]]50% of consumers say that their impression of a brand is dependent on the design of the company&#39;s website, according to a Top Design Firms report.&nbsp;[[/p]]

[[p]]That&rsquo;s why website design and user experience (UX) is so important. But it&rsquo;s not only about how the website looks, it&rsquo;s about the experience customers have when navigating through a site.&nbsp;[[/p]]

[[p]]It&rsquo;s important for a digital marketing manager to put themselves in the shoes of a customer and ask questions such as:[[/p]]

[[ul]]
	[[li]]Is it easy to find information on the site?[[/li]]
	[[li]]When they come from other channels, are the branding and messaging consistent?[[/li]]
	[[li]]Does anything disrupt the customer journey (e.g. pop-up ads or too many CTAs)?[[/li]]
	[[li]]Is it easy to find answers to any queries or questions?[[/li]]
	[[li]]What&rsquo;s the load time like for pages on the site?&nbsp;[[/li]]
	[[li]]Is the site mobile-optimized?&nbsp;[[/li]]
[[/ul]]

[[p]]The [[a href="https://digitalmarketinginstitute.com/resources/webinars/webinar-strategies-for-the-new-customer-journey" target="_blank"]]customer journey[[/a]] is constantly changing so it&rsquo;s important to constantly look at the UX of a site. It&rsquo;s also important to reinforce the brand colors and design across channels for continuity and to help a customer recognize a brand.&nbsp;[[/p]]

[[p]][[strong]]Useful resources to boost your UX and website design skills[[/strong]][[/p]]

[[ul]]
	[[li]][[a href="https://digitalmarketinginstitute.com/resources/podcasts/podcast-078-the-importance-of-ux-in-marketing-brian-herron" target="_blank"]]The Importance of UX in Marketing[[/a]] - Listen to our podcast to find out the role of UX in marketing.&nbsp;[[/li]]
	[[li]][[a href="https://digitalmarketinginstitute.com/blog/ux-writing-for-ecommerce-sites" target="_blank"]]User Experience (UX) Writing: A Practical Guide[[/a]] - Explore the science and delicate art of UX writing by getting practical examples and a summary of best practices.[[/li]]
	[[li]][[a href="https://medium.com/@uxandyouti/the-symbiotic-relationship-between-ux-design-and-marketing-crafting-exceptional-user-centric-bf7622fd54b3" target="_blank"]]The Symbiotic Relationship between UX Design and Marketing: Crafting Exceptional User-Centric Experiences[[/a]] - Find out how the interdependence and coexistence of UX design and marketing create a powerful synergy to result in user-centric experiences that yield exceptional results.[[/li]]
[[/ul]]

[[p]]As you can see, there&rsquo;s a lot to juggle in the role of a digital marketing manager. But that&rsquo;s also what makes it an exciting career choice.&nbsp;[[/p]]

[[p]]You have the opportunity to lead and manage projects across a range of marketing channels that require a range of skills.&nbsp;[[/p]]

[[p]]While the 8 skills above are practical and technical, don&rsquo;t forget to develop your [[a href="https://digitalmarketinginstitute.com/blog/9-essential-soft-skills-for-digital-marketers" target="_blank"]]soft skills[[/a]] such as agility, communication, and problem-solving. These are highly valued by employers and can set you apart on your CV and at the interview stage.&nbsp;[[/p]]

[[p]]Remember, reskilling and upskilling are crucial for all marketers so make sure you invest in yourself by keeping on top of digital marketing trends and developments and taking the time to learn new skills.&nbsp;[[/p]]

[[p]]There&rsquo;s no better or faster way to advance in the digital industry than with an industry-recognized digital marketing certification. DMI&rsquo;s certified [[a href="https://digitalmarketinginstitute.com/students/courses/professional-diploma-in-digital-marketing" target="_blank"]]Professional Diploma in Digital Marketing[[/a]] will teach you the fundamentals of digital marketing, how to leverage AI in your marketing activities and cultivate soft skills. You&rsquo;ll also understand email marketing, social media, SEO, content marketing, display and video advertising to develop and execute successful marketing campaigns in any industry. Get started today![[/p]]

[[p]][[br /]]
&nbsp;[[/p]]

8 Skills You Need to Become a Digital Marketing Manager

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