Did you know, The average internet user spends an average of two and a half hours browsing social media networks daily? That's an incredible amount of time devoted to platforms like Twitter, Facebook, Instagram, Snapchat, TikTok — the list goes on.
The point is, if you want to be successful in today's world, you'll need to understand how to use various digital marketing principles to your advantage.
Of course, the best way to understand digital marketing and gain the skills you need is by taking a Digital Marketing Course and getting certified.
But, with digital marketing trends evolving all the time, podcasts offer a fun, convenient, and effective way to keep your finger on the pulse. There are plenty out there - and some are better than others - so to help you sort the wheat from the chaff, here are five podcasts you must listen to right now.
The Digital Marketing Institute's podcast has been running strong since March 2020, with a new episode dropping every second Friday - across all standard platforms and YouTube. The skilled and personable host, digital marketer Will Francis focuses on a single topic each week grilling a willing practioner from all sorts of areas within digital marketing from SEO to Influencers, Copywriting to eCommerce, as well as looking at soft skills such as productivity, leadership, time management, and work-life balance.
Created to further the DMI's aim to continuously inform about the ever-changing world of digital marketing, the podcast reveals invaluable real-world insights to leave the listener with a new bag of insights, experience, and advice to take with them each time.
As a serial entrepreneur, New York Times bestselling author, motivational speaker and internationally recognised internet personality, Gary Vee owes much of his success to the power of digital marketing.
A spin-off of his popular YouTube series, the #AskGaryVee podcast is packed full of personality, punch, and practical tips that will help you keep up with emerging trends and become a better digital marketer. Plus, if you have any questions, you are welcome to fire away by using the hashtag #AskGaryVee - he might even give you an answer via one of his podcast episodes.
If you're looking to get a firm grasp of the foundations of digital marketing, in particular disciplines including organic SEO, word-of-mouth marketing, and content strategy, you need to get this podcast into your life immediately, if not sooner.
Going strong since 2009, spritely host John Jantsch brings his guests a weekly podcast crammed with genius tips as well as engrossing conversations with the likes of Neil Patel, Ann Handley, John Lee Dumas, and Pat Flynn, to name a few. If you want to stay one step ahead of the pack and enjoy a weekly dose of digital marketing inspiration, make sure you tune in as soon as possible.
Hosted by dynamic duo Joe Pulizi and Robert Rose, This Old Marketing is a podcast dedicated to helping its listeners to understand the virtues of content marketing. Boasting a listenership in over 150 countries and 2 million downloads to date, each episode kicks off with a monologue which is followed by several educational segments, each delivered with passion and authority.
Expect witty banter, priceless insights, fascinating facts and a resultant understanding of the potency of good storytelling in today's fast-paced digital climate.
If you want to become a successful digital marketer, understanding how to leverage social media platforms to your advantage is essential, and this podcast from Michael Stelzner will help show you how.
Each episode does a deep-dive interview with a leading marketing professional to bring out practical advice for others on the truly ever-changing world of social media.
If you want to improve your prospects, gain new digital marketing skills, and enhance your career we offer a range of specialist courses. Plus, if you'd like to know which areas you need to improve on, try our free digital skills test.