Did you know, The average internet user spends nearly two hours browsing social media networks daily? That's an incredible amount of time devoted to platforms like Twitter, Facebook, Instagram, Snapchat, Periscope — the list goes on.
The point is, if you want to be successful in today's world, you'll need to understand how to use various digital marketing principles to your advantage.
Of course, the best way to understand digital marketing and gain the skills you need is by taking a course and getting certified.
But, with digital marketing trends evolving all the time, podcasts offer a fun, convenient, and effective way to keep your finger on the pulse. There are plenty out there - and some are better than others - so to help you sort the wheat from the chaff, here are five podcasts you must listen to right now.
As a serial entrepreneur, New York Times bestselling author, motivational speaker and internationally recognised internet personality, Gary Vee owes much of his success to the power of digital marketing.
A spin-off of his popular YouTube series, the #AskGaryVee podcast is packed full of personality, punch, and practical tips that will help you keep up with emerging trends and become a better digital marketer. Plus, if you have any questions, you are welcome to fire away by using the hashtag #AskGaryVee - he might even give you an answer via one of his podcast episodes. A must for the modern marketer.
Hosted by dynamic duo Joe Pulizi and Robert Rose, This Old Marketing is a podcast dedicated to helping its listeners to understand the virtues of content marketing. Currently boasting 185,000 dedicated subscribers, and counting, each episode kicks off with a monologue which is followed several educational segments, each delivered with passion and authority.
Expect witty banter, priceless insights, fascinating facts and a resultant understanding of the potency of good storytelling in today's fast-paced digital climate.
LinkedIn alone boasts over 450 million users - and that's just one social media platform. If you want to become a successful digital marketer, understanding how to leverage social media platforms to your advantage is essential, and Social Business Engine will show you how.
Featuring sharp insights and end-of-show recaps from expert host Bernie Borges that showcase his infinite understanding of the social landscape, as well as the unique perspective of his guests, there's no better podcast around when it comes to getting a grip on the wacky world of social media.
If you're looking to get a firm grasp of the foundations of digital marketing, in particular disciplines including organic SEO, word-of-mouth marketing, and content strategy, you need to get this podcast into your life immediately, if not sooner.
Going strong since 2009, spritely host John Jantsch brings his guests a weekly podcast crammed with genius tips as well as engrossing conversations with the likes of Neil Patel, Ann Handley, John Lee Dumas, and Pat Flynn, to name a few. If you want to stay one step ahead of the pack and enjoy a weekly dose of digital marketing inspiration, make sure you tune in as soon as possible.
On average, Google has lowered the number of organic blue links displayed as the result of a search from 10 to 8.5. The point is, SEO evolves at an alarming rate and search engines like Google are constantly refining their algorithms to ensure a smoother, superior, and more human user experience. That said, if you don’t know your Penguin from your Panda, The Mad Marketing podcast is a priceless resource - it’s entertaining too.
Presented by River Pools and Spas founder and HubSpot partner Marcus Sheridan, Mad Marketing dishes out a host of incredible digital marketing advice, especially in the areas of SEO and content marketing. Not only, this but Marcus will also how not to do digital marketing by telling you a few jaw-dropping (and occasionally side-splitting) personal stories from his career.
All of these podcasts are very different but equally brilliant in their own way and if you're serious about a career in digital marketing, don those headphones and prepare to be enlightened.
If you want to improve your prospects, gain new digital marketing skills, and enhance your career we offer a range of specialist courses. Plus, if you'd like to know which areas you need to improve on, try our free digital skills test.