Oct 9, 2014
Your boss calls you into her office on Monday morning. She’s excited, maybe a little irrational. ‘Have you seen this new digital network? They’re saying it’s groundbreaking. We need to get on it.’You sigh, look at your sprawling to-do list and wonder how you’ll ever carve out the time to create a presence on yet another network.
Digital marketing moves at a frightening speed. Each day brings a new technology, a new announcement, a new digital channel for you to worry about. You can easily feel overwhelmed. We get it – keeping track can be tough, keeping up can prove tricky and keeping sane – well, that’s often a task of its own.
We’ve created this time-saving list for you to show your boss and help you say no in the most reasonable manner possible. Learn the importance of being selective, how to streamline your daily activities and discover the sanity-saving tools that can transform your productivity.
Your motto should be to select the best digital marketing channels and forget the rest, regardless of how much time you have. Why? Because every marketer should be concerned with the return on investment (ROI) of their digital marketing efforts. And every company should focus solely on the channels their customers are actively on and participating in.
Don’t worry too much about the emergence of new shiny technologies or social media networks like Elllo. Instead, get clever. That means keeping an eye on the hype and tracking the results other brands are achieving. Only then can you decide whether it’s a good fit for your audience and your goals. You see, your mission isn’t to be the first. It’s to be the best, the cleverest, the most relevant and the most customer-focused. You can do that.
Example Customer Insight Breakdown: Twitter Audience Information
You know better than anyone else how your daily digital marketing tasks can build up and become a little daunting. It’s the battle digital marketers have faced since the emergence of the first social media network. However, it’s important to keep control, stay level headed and get organised. When creating your digital marketing plan you need to ask and answer these pressing and can’t-be-ignored questions: How can you prevent your regular duties from zapping all of your valuable energy? How can you create more time for new tasks that can generate real results?
A social media dashboard can help you organise and schedule all of your social media posts from the one platform. Not only will you save time jumping from one social media channel to the next, you can also monitor multiple social streams from the one space. Hootsuite is one of the best platforms you can use, allowing you to manage, monitor and update multiple social media networks with ease. A huge timesaver!
Implementing a social media dashboard like Hootsuite can save you lot of time. Here’s how:
Your blog post is due in the next hour and you have to think of an idea – fast! Sound familiar? Generating ideas for blog posts and landing pages can be time consuming. Unfortunately, in a busy office environment you won’t always have the luxury of endless hours to work on your next inspired creative campaign. In the absence of time the best solution is to look at what has worked best for brands similar to yours.
Impending deadlines can take the fun out of creativity but they shouldn’t stop you from coming up with ideas that work. An idea generator like HubSpot’s Blog Topic Generator and Content Ideatorcan ease some of the strain of coming up with new topics fast. However, our favorite tool of the moment is a content management platform called BuzzSumo as it allows you to make calculated and measured decisions about the kind of content you should be creating.
Using a tool like BuzzSumo can save you time with your content marketing management and idea generation. Here’s how:
The great thing about digital marketing is that it allows us to get smarter about the choices we make. Sure, it can be time consuming keeping up to date with new trends but there are plenty of time-saving and sanity-inducing tools and tactics you can take advantage of.
The most important thing? Get smarter with the little time you have available in order to reap the biggest rewards your business. Keep tracking that ROI. If a channel simply isn’t working? Ditch it. You might want to show this list to your boss first though.
If you can spare one evening a week for 10 weeks you can get fully qualified. The course is taught by leading industry experts and you’ll learn the best practices for Social Media, Email, Search, Strategy and Planning and Mobile Marketing.
CPD Points Available
This content is eligible for CPD points. Please login if you wish to track this in your account.