Digital Marketing Institute Blog

Zara Burke

September 29, 2014
by Zara Burke

Get Your LinkedIn Mojo Back: What the Experts Say

Looking for a new job or a new promotion? We show you how to get your LinkedIn mojo back with four tips from influential experts. Learn the importance of updating and optimising your profile and contributing timely and engaging content.
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Zara Burke

September 26, 2014
by Zara Burke

Facebook Atlas Launch Threatens Google’s Online Ad Space

Facebook has just launched their web-wide, multi-channel ad platform, Atlas. We spoke to international PPC expert, Larry Kim and leading social media expert, Ian Cleary about the potential threat it could pose to Google's online ad space. Discover the main benefits of the powerful people-based platform.
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Zara Burke

September 25, 2014
by Zara Burke

4 Tips to Create Seductive Emails & Get What You Want

According to a report by Direct Marketing Association, email marketing has an ROI of 4,300%. We reveal how to seduce your readers to get exactly what you want. It’s all about defining your message, adding value and creating a little intrigue.
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Zara Burke

September 24, 2014
by Zara Burke

Instagram Ads Arrive in the UK: Everything You Need to Know

Instagram sponsored ads have just arrived in the UK. So far they have been rolled out to a few select brands, including Starbucks, Cadbury and Rimmel. We reveal everything you need to know from how they work, how they look and the results they've achieved to date.
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Zara Burke

September 23, 2014
by Zara Burke

The Anatomy of Your Digital Marketing Dream Team

According to a recent report by UPC, 59% of businesses plan to hire digital professionals in the next 18 to 24 months. But with limited resources and time, finding the perfect digital mix can be tricky. We've identified 4 of the most important digital marketing skill-sets to look out for when hiring.
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