Digital Marketing Institute Blog

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June 30, 2015
by Zara Burke

Craft Landing Pages That Convince, Convert & Capture Your Prospects’ Digits

Your landing page is ruining your acquisition game. Your customers are sick of your sales-speak - you can’t stop talking about yourself, you’re boring, you’re repeating your points and your jokes are lame. Don’t be that business. Instead, we’ll show you how to master the art of convincing and converting, while adding value and relevancy throughout every point of your landing page.
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by Ian Dodson

Ecommerce Special: How to Set up Your Online Shop in a Day

Digital Marketing Institute's Co-Founder and Director, Ian Dodson, shows you how to set up your Ecommerce website to ensure you're providing a user-friendly and customer-pleasing experience. Learn how to add Ecommerce functionality to your website and how to choose an effective payment provider.
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June 15, 2015
by Ian Dodson

How B2B & B2C Companies Can Connect With Customers on LinkedIn

The Digital Marketing Institute's Co-Founder and Director, Ian Dodson shares his knowledge for how both B2B and B2C companies can engage their target audience on LinkedIn. Read on to discover how to create a content plan that will make your audience appear smarter to their network of industry peers and potential employers.
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