Digital Marketing Institute Blog

Woman Using a Smart Phone

July 6, 2015
by Ian Dodson

The Ultimate Guide to Mobile-Friendly Marketing

Digital Marketing Institute's Director and Co-Founder, Ian Dodson reveals his top tips for creating a mobile-friendly experience for your customers. Learn how to create a mobile website, craft mobile-friendly content and get to grips with the SMS rules for marketing.
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landing pages d

June 30, 2015
by Zara Burke

Craft Landing Pages That Convince, Convert & Capture Your Prospects’ Digits

Your landing page is ruining your acquisition game. Your customers are sick of your sales-speak - you can’t stop talking about yourself, you’re boring, you’re repeating your points and your jokes are lame. Don’t be that business. Instead, we’ll show you how to master the art of convincing and converting, while adding value and relevancy throughout every point of your landing page.
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by Ian Dodson

Ecommerce Special: How to Set up Your Online Shop in a Day

Digital Marketing Institute's Co-Founder and Director, Ian Dodson, shows you how to set up your Ecommerce website to ensure you're providing a user-friendly and customer-pleasing experience. Learn how to add Ecommerce functionality to your website and how to choose an effective payment provider.
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