Digital Marketing Institute Blog

customers want

March 30, 2015
by Zara Burke

Create Personalised Emails Your Customers Actually “Get”, Want & Read

According to research from Litmus, over half of opened emails are deleted within 2 seconds. This proves that brands don't get a second chance of making a good first impression. We reveal 6 powerful tips to help personalise your emails and ensure your customers receive the messages they want and the content they care about.
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Inbound Marketer

March 24, 2015
by Zara Burke

Become an Inbound Marketer: 6 Sensational Skills to Conquer

Inbound marketers double the average site conversion rate from 6% to 12% and gain 52% more leads than outbound marketers. Inbound marketing is one of the most in-demand digital marketing skills for 2015. We reveal the top 6 skills to master to ensure you stay forever employable in an industry that is constantly changing, innovating and adapting.
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lazy

March 10, 2015
by Zara Burke

The Lazy Marketer’s Lowdown on Native Advertising

It’s the talk of digital marketing conferences, at the forefront of many a blog post and fighting for the top spot in numerous digital marketing trend reports. But is native advertising just another buzzword or is it set to revolutionise content distribution forever? We explain what it is and delve into the big benefits of the softer ad approach.
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