Digital Marketing Institute Blog

February 9, 2016
by Sophie Elizabeth Smith

3 Essential Methods For Paid Advertising Success

The rate at which marketers are investing in paid advertising speaks volumes about its potential to maximize ROI; Last year, global digital ad spend was 159.8 billion US dollars. By the end of 2016, it is projected to hit $181.3 billion. Complement your organic marketing with a comprehensive paid advertising strategy to drive more traffic, achieve more brand visibility, and make more sales.
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January 29, 2016
by Sophie Elizabeth Smith

What Can You Earn In The Digital Industry? Salaries in 2016

Over the past few years, digital skills and technologies have become increasingly essential to all industries and areas of commerce, and there has been a sustained surge in the demand for digital experts to fill these vital roles. Organizations are finding themselves in competition with one another to recruit skilled digital professionals, which has resulted in higher salaries and benefits...
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social customer service

January 26, 2016
by Gemma Nash

4 Ways to Deliver Outstanding Social Customer Service

As a business trying to make your mark on social, it can be easy to jump in, establish your social media profiles and ensure each page receives a daily dose of new content, but in 2016 that is no longer enough if brands are serious about turning new followers into paying customers, and existing customers into online brand advocates. Find out what investing in social customer service is really worth to your brand.
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January 19, 2016
by Sophie Elizabeth Smith

4 Simple Steps For Easy, Affordable Ecommerce Success

As more consumers go online to research and ultimately make their purchases, brands are being presented with the opportunity to capitalize on expanding online profit margins and acquire and retain more customers. This article outlines how you can implement an easy-to-manage ecommerce strategy and yield maximum results with minimum exertion!
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January 5, 2016
by Dan Petrovic

Using Data to Prioritize SEO Activities

You can never expect what someone might type into Google to find you! Instead of selecting an arbitrary number of primary keywords, a modern SEO will factor in an unlimited number of search terms and prioritize them based on opportunity. Learn how you can strengthen your SEO strategy with insights from Dan Petrovic, the managing director of DEJAN, Australia's best-known name in the field of search engine optimization.
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