Digital Marketing Institute Blog

Zara Burke

March 3, 2015
by Zara Burke

3 Super Speedy Google Analytics Shortcuts to Master

Google Analytics is essential for tracking the success of your campaigns whether you work in content marketing, SEO, social media or any digital marketing discipline. We reveal 3 super speedy tricks every digital marketer should master.
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Zara Burke

February 26, 2015
by Zara Burke

Why Your Brand Should Shut Up & Start Social Listening

It costs 5 times more to acquire a customer than to retain one. Why is it then, that your brand thinks it's okay to keep talking and pushing, to continue ignoring your customers' needs and complaints? We reveal why (and how) your brand needs to shut up and start social listening by creating and implementing an unstoppable strategy.
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Zara Burke

February 20, 2015
by Zara Burke

Get to Know Your Customers With HubSpot’s [Free] Make My Persona Tool

HubSpot's new Make My Persona Tool allows digital marketers to create fully fleshed out personas with ease. We guide you through the tool in a step-by-step process and share advice from HubSpot's EMEA Content Marketing Strategist, Lisa Toner. Learn how to gather, create and use personas to drive powerful digital marketing campaigns.
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Zara Burke

February 16, 2015
by Zara Burke

5 Reasons Your Mobile Site Makes Your Visitors Furious

Some mobile sites are maddening - store locators that don't work, pages that won't load and pop-ups that won't go away. We highlight the top 5 mobile site mistakes that make your visitors furious. Learn how to turn justifiably crabby visitors into happy browsers, searchers, shoppers and brand advocates.
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