Digital Marketing Institute Blog

Business Meeting

May 15, 2015
by Zara Burke

How to Track & Improve Your Email Marketing Campaigns

Discover the 4 most important email marketing metrics to measure and learn how to use this information to improve your campaigns. Learn how to propel your open rates, click-through rates, unsubscribe rate and conversion rates and discover the right metrics to feedback to your sales team.
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May 12, 2015
by Zara Burke

3 Must-Measure Inbound Marketing Metrics That Matter to Every Business

You don't have a clue what inbound marketing metrics to measure. There are too many figures to choose from, too many Analytics paths to learn how to navigate and not enough hours in the day to track them all. Don't worry, we've selected the top 3 inbound metric types that matter and reveal our top tips for measuring them.
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Woman using technology in cafe

May 11, 2015
by Ian Dodson

How to Create Compelling Emails That Make Your Customers Click

Crafting an enticing and relevant email for the right target audience can prove tricky. Ian Dodson, Co-Founder and Director of the Digital Marketing Institute reveals his tops tips for writing compelling and clickable emails that inspire your audience to take the action you desire.
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