Google has been busy making changes to its advertising platform, Google Adwords. Read on to find out what new features are available in the updated Adwords Editor tool, how a small change to the user interface of Adwords will effect you, and why Google is now blocking Adult advertising from its platform. Continue reading
Some of your favourite social media sites are rolling out some pretty exciting new developments. Some will benefit the business side of things; others will be more appealing to general users. All of the developments look set to reinvent the respective sites, though.
Not many brands are in a position to monitor ‘dark social’ but are losing out because of it. The majority of shares and referrals come from dark social, as opposed to Facebook or Twitter, meaning brands cannot reap the benefits of social media monitoring to the best they could. Continue reading
Looking for tips on how to get the most out of your blog? We looked at Orbit Media’s study on blogging and took some of the best tips for blogging practice. Self-marketing plays a key role in publicising your blog and getting your name out there. Continue reading
There’s never been a better time to get into mobile marketing with the news that it’s set to become the third most used advertising medium this year. Mobile is direct, personal and has a massive reach - so now is the perfect time to invest in your business and in your advertising. Continue reading
Twitter’s acquisition of TapCommerce is set to personalise advertisements for mobile users. It may have set them back by $100 million or so, but if the brains behind the operation can achieve what they are setting out to do, it’ll be a move that should pay off. Continue reading