Digital Marketing Institute Blog

Zara Burke

October 15, 2014
by Zara Burke

The Only Digital Marketing Metrics That Matter to Your CEO

According to a 2014 survey by ifbyphone CEOs are increasingly looking for conversion-based metrics. We show you how to select, calculate and display the digital marketing metrics your CEO will be most impressed by, including value-focused figures such as sales revenue, number of new customers gained and number of new leads acquired.
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Zara Burke

October 2, 2014
by Zara Burke

3 Psychology Biases That Can Make or Break Your Online Marketing

According to The Advertised Mind, neuromarketing is the root of why people make decisions. It drives how we respond to ads, brands and products and influences our decision to click, share and buy. We discuss the 3 core psychological biases and tell you how you can use them for better online marketing.
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