Digital Marketing Institute Blog

Zara Burke

October 24, 2014
by Zara Burke

7 Reasons Your Headlines Flop & How to Fix Them

Are you writing great content but struggling with your click-through rates? It could be down to your weak headlines. We list 7 reasons why your headlines are struggling to grab your customers' attention and offer some solutions to get your headline mojo back.
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Zara Burke

October 22, 2014
by Zara Burke

The Most In-Demand Digital Marketing Skills for 2015

150,000 digital jobs are predicted by 2020 and digital marketing salaries are rising at an unprecedented rate. But what are the most in-demand digital marketing skills for this year and beyond? We speak to a number of leading recruiters who dispense valuable digital marketing career advice and tell you how to carve out a specialist career.
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Zara Burke

October 15, 2014
by Zara Burke

The Only Digital Marketing Metrics That Matter to Your CEO

According to a 2014 survey by ifbyphone CEOs are increasingly looking for conversion-based metrics. We show you how to select, calculate and display the digital marketing metrics your CEO will be most impressed by, including value-focused figures such as sales revenue, number of new customers gained and number of new leads acquired.
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