Digital Marketing Institute Blog

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April 27, 2015
by Zara Burke

How Your Business Blog Can Grab a Quality Audience

Google's ethos is that businesses must produce regular, relevant and engaging content to help their website get ranked and found by their target audience. Ian Dodson, Co-Founder and Director of the Digital Marketing Institute, reveals his secrets for building a quality blog audience through sensational content.
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Inbound Marketing Plan

April 21, 2015
by Zara Burke

The 7 Components of a Magnetic Inbound Marketing Strategy

Inbound marketing is essential for any company looking to thrive with digital marketing. But with so many tactics to choose from it can seem like a daunting task to pin down an effective plan. We reveal the strategic 7 step process that will help you deliver a customer-warming and boss pleasing strategy that's realistic, achievable and bang on target.
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April 20, 2015
by Ian Dodson

How Using the Right Keyword Can Make or Break Your Website

Organic search drives 51% of all visitors to both B2B and B2C websites, trumping all other non-organic search channels, according to a recent study by BrightEdge. Ian Dodson, Co-Founder and Director of the Digital Marketing Institute, divulges his top tips for conducting effective keyword research. Read on to discover how to get your website found by your ideal audience.
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Inbound Resources Learning

April 14, 2015
by Zara Burke

7 Epic Inbound Marketing Resources Every Business Can Learn From

If you're looking to woo your customers rather than repel them, inbound marketing should form the beating heart of your digital marketing strategy. We reveal 7 of the best resources to help you get to grips with the various aspects of inbound marketing, including SEO, content marketing and social media. Discover the best learning academies, libraries, SEO communities, news blogs and how-to websites in the industry.
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Business Meeting

April 13, 2015
by Ian Dodson

Build a Digital Marketing Dream Team With Limited Resources

Can't wait to get started with your new digital marketing plan but not sure if you can afford to resource the staff to run your campaigns? Ian Dodson, Co-Founder and Director for the Digital Marketing Institute reveals the 5-step process behind recruiting a cost-effective digital team focused on revenue and real, tangible results.
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blogging tools

April 8, 2015
by Zara Burke

Caught Content Fatigue? 5 Blogging Tools to Help You Recover!

There are times when even the most seasoned of content writers can lose their inspiration. When content fatigue takes hold it can affect your productivity, your vision and your overall creative process. But is doesn't have to be that way - we've identified 5 of the most powerful blogging tools to help you source fresh ideas and analyse your success.
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