Digital Marketing Institute Blog

Zara Burke

February 26, 2015
by Zara Burke

Why Your Brand Should Shut Up & Start Social Listening

It costs 5 times more to acquire a customer than to retain one. Why is it then, that your brand thinks it's okay to keep talking and pushing, to continue ignoring your customers' needs and complaints? We reveal why (and how) your brand needs to shut up and start social listening by creating and implementing an unstoppable strategy.
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Zara Burke

February 20, 2015
by Zara Burke

Get to Know Your Customers With HubSpot’s [Free] Make My Persona Tool

HubSpot's new Make My Persona Tool allows digital marketers to create fully fleshed out personas with ease. We guide you through the tool in a step-by-step process and share advice from HubSpot's EMEA Content Marketing Strategist, Lisa Toner. Learn how to gather, create and use personas to drive powerful digital marketing campaigns.
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Zara Burke

February 16, 2015
by Zara Burke

5 Reasons Your Mobile Site Makes Your Visitors Furious

Some mobile sites are maddening - store locators that don't work, pages that won't load and pop-ups that won't go away. We highlight the top 5 mobile site mistakes that make your visitors furious. Learn how to turn justifiably crabby visitors into happy browsers, searchers, shoppers and brand advocates.
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Zara Burke

February 10, 2015
by Zara Burke

The Top 3 Content Marketing Pitfalls & How to Avoid Them

A recent survey by the CMI revealed that, despite content marketing being one of the most important tactics for businesses in 2015, there are still a variety of pesky problems plaguing content marketers today. The main pitfalls? 51% of marketers claimed it was measuring content effectiveness, 50% claimed it was producing engaging content and 46% said it was a lack of budget. We investigate the 3 main problems and explore 3 real and potentially strategy-changing solutions.
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Zara Burke

February 9, 2015
by Zara Burke

SEO Trends for 2015: Exclusive Webinar With Industry Expert

Livia Henderson from the Digital Marketing Institute speaks to Barry Adams from Polemic Digital about the SEO trends leading the way for 2015. Barry reveals his top predictions and offers plentiful tips on how businesses can optimise both their desktop and mobile sites for SEO. Watch/read the full transcript from the Google hangout and catch the key takeaways from the chat.
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