The World Cup is over, after a month-long battle of games. Germany have come out victorious; but who wins the battle for the best marketing campaign? We’ve looked at the best campaigns and who has won the battle for the stand-out marketer of the tournament. Continue reading
Getting yourself a digital marketing strategy will help the survival of your business, as well as the success of your marketing campaigns. You can’t afford not to have a strategy in place. Don’t get left behind - look at our tips for staying on top of your digital marketing game. Continue reading
Bing’s mobile ad click rates have soared by 133% in the past 12 months. With its new deals with Apple and Amazon, this should increase even more over the next year. The latest developments will be interesting to watch unfold. Continue reading
Google has been busy making changes to its advertising platform, Google Adwords. Read on to find out what new features are available in the updated Adwords Editor tool, how a small change to the user interface of Adwords will effect you, and why Google is now blocking Adult advertising from its platform. Continue reading
Some of your favourite social media sites are rolling out some pretty exciting new developments. Some will benefit the business side of things; others will be more appealing to general users. All of the developments look set to reinvent the respective sites, though.
Not many brands are in a position to monitor ‘dark social’ but are losing out because of it. The majority of shares and referrals come from dark social, as opposed to Facebook or Twitter, meaning brands cannot reap the benefits of social media monitoring to the best they could. Continue reading