Digital Marketing Institute Blog

James Mulhall

August 26, 2014
by James Mulhall

5 Digital Marketing Myths

Myths in any industry can be off-putting. Digital marketing is no different and any myths that get out there can make traditional marketers and businesses less likely to get on top of the digital wave. We’ve looked at five of the most common myths out there and disproved them.
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James Mulhall

August 25, 2014
by James Mulhall

Vine’s Updates And How To Use It As A Marketing Platform

Vine is not the most traditional social media marketing platform but it certainly provides us with a different and engaging opportunity. The newest updates make video editing and uploading that bit easier, meaning it’s even more beneficial to social media marketers.
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James Mulhall

August 22, 2014
by James Mulhall

How I Reinvented My Career And Set Up My Own Agency

Pierce Ivory came from a traditional print background when he decided that, in order to survive in the marketing industry, he needed to go digital. He studied at the Digital Marketing Institute and, since his studies, he has set up his own agency. He shares his story with us.
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James Mulhall

August 21, 2014
by James Mulhall

Twitter Confirms Timeline Changes

For the second time in a few months, Twitter has come under scrutiny for being too similar to Facebook with its updates. The latest update sees favorited tweets appear in your timeline - much like Facebook “likes” do.
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James Mulhall

August 20, 2014
by James Mulhall

Google AdWords Tackles Conversion Rate Gap

The newest update to Google AdWords will enable you to track your web to phone conversion rate with ease. It’s an innovative move that will make your digital advertising monitoring easier than ever.
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James Mulhall

August 19, 2014
by James Mulhall

Why Has The Ice Bucket Challenge Gone Viral?

It’s not often that a stunt like this goes viral worldwide but the ice bucket challenge has managed just that. It’s amazing for the cause it’s raising awareness for but there’s also an impressive digital marketing strategy behind it all.
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