Digital Marketing Institute Blog

October 13, 2015
by Sophie Elizabeth Smith

Understand Your Effectiveness: A Guide to Content Marketing Metrics

Being able to evaluate your content marketing activity, from creation to distribution, is critical to iterating its success. You can use analytics to identify and address both issues and opportunities in your content strategy. Yet with this in mind, only 8% of marketers consider themselves very successful at tracking the ROI of their content marketing. Our comprehensive guide to content marketing metrics will enable you to optimize your content strategy and measure its success.
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