Digital Marketing Institute Blog

James Mulhall

July 24, 2014
by James Mulhall

Facebook Profits Soar On Mobile Ad Success

Facebook released its quarterly earnings and by all accounts, the social network is doing pretty well. Advertising and, in particular, mobile advertising is providing Facebook with a lot of profit. User engagement is on the up too; which means new advertisers will be more likely to invest.
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James Mulhall

July 23, 2014
by James Mulhall

LinkedIn To Improve Ads With New Purchase

Bizo is a B2B advertising giant. LinkedIn announced its purchase of the company for a cool $175 million in an effort to boost its business advertising regime. It’s not the social network’s first investment of the year - it’s only a few months since it bought a similar company.
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James Mulhall

July 22, 2014
by James Mulhall

Best Marketing Practices For B2B Brands

Bringing in some digital marketing techniques into your B2B marketing strategies can help promote your brand. Amazingly, 87% of B2B brands still rely on trade shows to show off their products - when digital marketing techniques can be introduced right from your desk at work.
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James Mulhall

July 21, 2014
by James Mulhall

Microsoft To Overtake Yahoo In Digital Ad Share

Digital advertising has seen a huge rise worldwide in the past two years but unfortunately for Yahoo, its efforts have taken a bit of a hit. It’s good news for Microsoft though, which looks set to overtake Yahoo and enter the top three of digital advertising companies this year.
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James Mulhall

July 18, 2014
by James Mulhall

Top Traits Of Successful Digital Entrepreneurs

A career in digital marketing is an exciting one to get into. If you have the right qualities, you could expand that into becoming a successful digital entrepreneur. We’ve compiled a list of the top traits of digital entrepreneurs to help you see if you are the right fit for being an industry leader.
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James Mulhall

July 17, 2014
by James Mulhall

Facebook Launches Ads Manager For Mobile

Managing social ad campaigns has traditionally been something that a business could do only from desktop. Facebook has become the first social media platform to implement mobile ad management, meaning you will be able to view and edit your campaigns on the go.
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