Digital Marketing Institute Blog

Zara Burke

December 14, 2014
by Zara Burke

3 Fatal Mistakes Digital Marketers Make

Digital marketers, it's wake up time! If your digital marketing strategy isn't bringing you the results you deserve, you might be doing something wrong. We reveal the top 3 fatal mistakes digital marketers make and provide some solutions on how to fix them.
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Zara Burke

December 11, 2014
by Zara Burke

5 Steps to a Powerful Digital Marketing Strategy

46% of brands don't have a digital marketing strategy, according to a study conducted by Smart Insights. But if your business doesn't have a clearly defined plan it risks staying "stuck". That's why we've created an easy-to-implement 5 step process that can help you create an effective strategy to keep you innovating and moving forward.
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Zara Burke

December 5, 2014
by Zara Burke

Influencer Cheat Sheet: How to Connect, Engage & Get What You Want

According to Nielson, 92% of people trust peer recommendations for product choices and brand preferences. There's no-one in a more powerful position to endorse your brand than an online influencer. We've compiled the ultimate cheat sheet to help you find, connect with and get an effective response from the right influencers for your brand.
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Zara Burke

November 28, 2014
by Zara Burke

4 Signs Your Brand is a Social Media Sinner

Many brands are still determined to push the wrong messages out – focusing too much on their own agendas and not enough on the value they can provide to their customers. We discuss the four fatal social media sins that could be holding back your brand and pushing your customers away and provide four saintly fixes.
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Zara Burke

November 26, 2014
by Zara Burke

Create an Unstoppable Personal Online Brand

According to a recent Guardian article YouTube vloggers can earn up to £4,000 per mention. We provide 6 easy-to-implement steps to help you create a powerful personal online brand and turn your hobby into your career.
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