Digital Marketing Institute Blog

James Mulhall

July 10, 2014
by James Mulhall

Bing’s Got Big Ad Plans For The Coming Year

Bing’s mobile ad click rates have soared by 133% in the past 12 months. With its new deals with Apple and Amazon, this should increase even more over the next year. The latest developments will be interesting to watch unfold.
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Mark Scully

July 9, 2014
by Mark Scully

Google Adwords – 3 Updates You May Have Missed

Google has been busy making changes to its advertising platform, Google Adwords. Read on to find out what new features are available in the updated Adwords Editor tool, how a small change to the user interface of Adwords will effect you, and why Google is now blocking Adult advertising from its platform.
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James Mulhall

July 7, 2014
by James Mulhall

Social Media Updates You Need To Know About

Some of your favourite social media sites are rolling out some pretty exciting new developments. Some will benefit the business side of things; others will be more appealing to general users. All of the developments look set to reinvent the respective sites, though.
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James Mulhall

July 4, 2014
by James Mulhall

Brands Are Losing Out On Social Sharing

Not many brands are in a position to monitor ‘dark social’ but are losing out because of it. The majority of shares and referrals come from dark social, as opposed to Facebook or Twitter, meaning brands cannot reap the benefits of social media monitoring to the best they could.
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James Mulhall

July 3, 2014
by James Mulhall

The Best Blogging Practice

Looking for tips on how to get the most out of your blog? We looked at Orbit Media’s study on blogging and took some of the best tips for blogging practice. Self-marketing plays a key role in publicising your blog and getting your name out there.
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James Mulhall

July 2, 2014
by James Mulhall

Mobile Ad Spending To Overtake Print And Radio

There’s never been a better time to get into mobile marketing with the news that it’s set to become the third most used advertising medium this year. Mobile is direct, personal and has a massive reach - so now is the perfect time to invest in your business and in your advertising.
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