Digital Marketing Institute Blog

December 1, 2015
by Stephen Walsh

7 Ways to Make Your Content Go Viral: Insights from BuzzSumo

We all want our content marketing to go viral, to max out on likes and shares. What makes it happen? We’ve been looking back over 2015 to see what worked and what gets the most shares. Are there any lessons we can learn to increase the odds of having a breakout viral moment in 2016?
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November 24, 2015
by Sophie Elizabeth Smith

Using Twitter for Digital Selling: Prospect Effectively and Drive More Sales

This guide will share with you everything you need to know to optimize your selling approach. Expand your reach, prospect efficiently, and engage in up-to-the-minute social conversations that will convert customers and help you reach your quota.50% of technology companies have acquired a customer through Twitter, while 74% of people follow businesses on Twitter to get product updates; the potential to drive digital sales using this platform is immense, and something that you can very easily tap into.
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November 16, 2015
by Dave Chaffey

How Does Your Digital Marketing Compare: Benchmark Yourself Against the Competition

Benchmarking the maturity of digital marketing capabilities is an essential approach for businesses who are serious about making the most of opportunities from digital communications/channels. If you want to be the “best-in-breed” in online marketing for your sector, or just to “get more returns from online”, you need a baseline to review marketing effectiveness against competitors.
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November 2, 2015
by Sophie Elizabeth Smith

Excel at Digital Selling: Reach Your Quota and Achieve Success

If you’re a sales professional who wants to succeed, a traditional selling strategy isn’t enough anymore; cold calling, a tried and tested selling approach, now only has a 2.5% success rate. You need to adapt how you engage and transact with your current and potential customers. Find out how to excel at digital selling with this comprehensive overview of the most powerful tools and tactics.
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October 27, 2015
by Sophie Elizabeth Smith

A Practical Guide to Email Marketing Metrics

Email marketing enables you to tailor your communications to the interests of a subscriber list who have already opted-in to read them. Unlike other digital channels, your audience is (somewhat) invested from the outset, and you have the opportunity to gain direct visibility in their inboxes and demonstrate your value to them. Now all you need to do is master the email marketing metrics that matter!
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