Digital Marketing Institute Blog

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June 15, 2015
by Ian Dodson

How B2B & B2C Companies Can Connect With Customers on LinkedIn

The Digital Marketing Institute's Co-Founder and Director, Ian Dodson shares his knowledge for how both B2B and B2C companies can engage their target audience on LinkedIn. Read on to discover how to create a content plan that will make your audience appear smarter to their network of industry peers and potential employers.
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June 9, 2015
by Zara Burke

How to Repurpose & Repackage Your Content Into a Mean, Lead Generating Machine

Creating quality content is one of the most time consuming, and yet essential, digital marketing activities your business needs. However, you don’t need to stop reaping the benefits once you’ve published a popular blog post. Read on to learn how to plan, create and distribute a winning whitepaper that prospects want to hand over their personal contact details for.
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