Digital Marketing Institute Blog

James Mulhall

August 20, 2014
by James Mulhall

Google AdWords Tackles Conversion Rate Gap

The newest update to Google AdWords will enable you to track your web to phone conversion rate with ease. It’s an innovative move that will make your digital advertising monitoring easier than ever.
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James Mulhall

August 19, 2014
by James Mulhall

Why Has The Ice Bucket Challenge Gone Viral?

It’s not often that a stunt like this goes viral worldwide but the ice bucket challenge has managed just that. It’s amazing for the cause it’s raising awareness for but there’s also an impressive digital marketing strategy behind it all.
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James Mulhall

August 15, 2014
by James Mulhall

10 Jobs That Didn’t Exist 10 Years Ago

We’re well-accustomed to the Digital Age now and it’s driving our economy forward. It’s easy to forget how recent this all is though - we’ve done up a list of ten jobs that have been around for ten years or less.
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James Mulhall

August 13, 2014
by James Mulhall

Are You Using Cross-Channel Marketing Correctly?

Digital marketing is all about taking your marketing strategy cross-platform. It’s common knowledge now, that the different strands of digital marketing are vital, but are we using them? A new report shows us some interesting results.
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