Digital Marketing Institute Blog

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May 5, 2015
by Zara Burke

How to Win Fans & Influence People Through Selfless Social Media

Social media provides an ideal opportunity to conduct a two way dialogue between you and your target audience, making it the perfect platform for a more personalised inbound marketing experience. We reveal 5 ways you can build a lasting relationship with your customers, fans and prospects, helping you draw customers toward your brand in the process.
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SEO

April 28, 2015
by Zara Burke

The Ultimate SEO Guide: Optimise & Future-Proof Your Website

With constantly changing algorithms, new updates and advancements, SEO can be a pain to perfect. That's why we've created the Ultimate SEO Guide for 2015 to help you master on-page optimisation, backlinks audits, quality content creation, longtail keyword research and so much more.
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April 27, 2015
by Zara Burke

How Your Business Blog Can Grab a Quality Audience

Google's ethos is that businesses must produce regular, relevant and engaging content to help their website get ranked and found by their target audience. Ian Dodson, Co-Founder and Director of the Digital Marketing Institute, reveals his secrets for building a quality blog audience through sensational content.
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Inbound Marketing Plan

April 21, 2015
by Zara Burke

The 7 Components of a Magnetic Inbound Marketing Strategy

Inbound marketing is essential for any company looking to thrive with digital marketing. But with so many tactics to choose from it can seem like a daunting task to pin down an effective plan. We reveal the strategic 7 step process that will help you deliver a customer-warming and boss pleasing strategy that's realistic, achievable and bang on target.
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April 20, 2015
by Ian Dodson

How Using the Right Keyword Can Make or Break Your Website

Organic search drives 51% of all visitors to both B2B and B2C websites, trumping all other non-organic search channels, according to a recent study by BrightEdge. Ian Dodson, Co-Founder and Director of the Digital Marketing Institute, divulges his top tips for conducting effective keyword research. Read on to discover how to get your website found by your ideal audience.
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