Digital Marketing Institute Blog

James Mulhall

July 28, 2014
by James Mulhall

Simple Ways To Build Your Facebook Audience

Committing to your social media marketing requires dedication; particularly on Facebook. Think you have what it takes? We’ve put together some tips to help you boost your Facebook presence and build your audience.
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James Mulhall

July 25, 2014
by James Mulhall

How To Reinvent Your Career

A career in digital doesn’t necessarily mean you have to abandon your achievements to date. Taking what you know from your career already and combining this with a new set of digital skills opens the door of opportunity and makes you more employable than ever before.
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James Mulhall

July 24, 2014
by James Mulhall

Facebook Profits Soar On Mobile Ad Success

Facebook released its quarterly earnings and by all accounts, the social network is doing pretty well. Advertising and, in particular, mobile advertising is providing Facebook with a lot of profit. User engagement is on the up too; which means new advertisers will be more likely to invest.
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James Mulhall

July 23, 2014
by James Mulhall

LinkedIn To Improve Ads With New Purchase

Bizo is a B2B advertising giant. LinkedIn announced its purchase of the company for a cool $175 million in an effort to boost its business advertising regime. It’s not the social network’s first investment of the year - it’s only a few months since it bought a similar company.
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James Mulhall

July 22, 2014
by James Mulhall

Best Marketing Practices For B2B Brands

Bringing in some digital marketing techniques into your B2B marketing strategies can help promote your brand. Amazingly, 87% of B2B brands still rely on trade shows to show off their products - when digital marketing techniques can be introduced right from your desk at work.
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James Mulhall

July 21, 2014
by James Mulhall

Microsoft To Overtake Yahoo In Digital Ad Share

Digital advertising has seen a huge rise worldwide in the past two years but unfortunately for Yahoo, its efforts have taken a bit of a hit. It’s good news for Microsoft though, which looks set to overtake Yahoo and enter the top three of digital advertising companies this year.
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