Digital Marketing Institute Blog

customers want

March 30, 2015
by Zara Burke

Create Personalised Emails Your Customers Actually “Get”, Want & Read

According to research from Litmus, over half of opened emails are deleted within 2 seconds. This proves that brands don't get a second chance of making a good first impression. We reveal 6 powerful tips to help personalise your emails and ensure your customers receive the messages they want and the content they care about.
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Inbound Marketer

March 24, 2015
by Zara Burke

Become an Inbound Marketer: 6 Sensational Skills to Conquer

Inbound marketers double the average site conversion rate from 6% to 12% and gain 52% more leads than outbound marketers. Inbound marketing is one of the most in-demand digital marketing skills for 2015. We reveal the top 6 skills to master to ensure you stay forever employable in an industry that is constantly changing, innovating and adapting.
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