Digital Marketing Institute Blog

Inbound Marketer

March 24, 2015
by Zara Burke

Become an Inbound Marketer: 6 Sensational Skills to Conquer

Inbound marketers double the average site conversion rate from 6% to 12% and gain 52% more leads than outbound marketers. Inbound marketing is one of the most in-demand digital marketing skills for 2015. We reveal the top 6 skills to master to ensure you stay forever employable in an industry that is constantly changing, innovating and adapting.
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lazy

March 10, 2015
by Zara Burke

The Lazy Marketer’s Lowdown on Native Advertising

It’s the talk of digital marketing conferences, at the forefront of many a blog post and fighting for the top spot in numerous digital marketing trend reports. But is native advertising just another buzzword or is it set to revolutionise content distribution forever? We explain what it is and delve into the big benefits of the softer ad approach.
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boxing


by Zara Burke

Become a Content Marketer: 7 Serious Skills to Conquer!

34% of brands struggle to find job candidates with content marketing skills according to a recent study by SkilledUp. Want to become a an in-demand and highly-sought-after professional? Discover the 7 skills to conquer to kickstart a killer content marketing career.
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