Digital Marketing Institute Blog

Zara Burke

September 2, 2014
by Zara Burke

Google Authorship Dead But Quality Content Lives On

The digital marketing community received some sad news last week - Google Authorship had died. Suddenly and without mercy. Twitter became awash with Authorship chat - content writers were annoyed with the amount of time they had invested and agencies were unsure of what to tell their clients.
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James Mulhall

August 28, 2014
by James Mulhall

Facebook’s Crackdown On Click-Bait

Click-bait headlines leave out the most important details to get us to click through to the article. Finally, though, Facebook is taking steps to get rid of this from our newsfeed. It’ll come as welcome news to the 80% of survey respondents who agreed these headlines are annoying.
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James Mulhall

August 27, 2014
by James Mulhall

Amazon’s $1 Billion Twitch Purchase

Amazon has come out on top in the battle to buy Twitch. Having paid almost $1 billion for the gaming site, the e-commerce giant will undoubtedly be looking for a bang for their buck. What can we expect to see from the collaboration?
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James Mulhall

August 26, 2014
by James Mulhall

5 Digital Marketing Myths

Myths in any industry can be off-putting. Digital marketing is no different and any myths that get out there can make traditional marketers and businesses less likely to get on top of the digital wave. We’ve looked at five of the most common myths out there and disproved them.
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James Mulhall

August 25, 2014
by James Mulhall

Vine’s Updates And How To Use It As A Marketing Platform

Vine is not the most traditional social media marketing platform but it certainly provides us with a different and engaging opportunity. The newest updates make video editing and uploading that bit easier, meaning it’s even more beneficial to social media marketers.
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