Twitter has created a new toolkit to help marketers plan for real-time moments, allowing brands to join the conversation around news and current events. The #OwnTheMoment tool is an interactive calendar designed to help companies to plan tweets around current events. Continue reading
The first Inside eCommerce event took place on Tuesday in the Gibson Hotel in Dublin. Experts from MicksGarage offered their insights into how an online retailer should implement Google Adwords, SEO, content marketing and multi-channel selling. Continue reading
A few months ago we talked about the growing relationship of social media and TV and the impact it has on how we watch TV shows. We are now watching more online videos than ever before with 34% of millennials watching more online video than TV. In response, TV networks are starting to find innovative ways to continue to capture the audience. Continue reading
Google has quietly updated its Terms of Service to reflect that it is scanning your emails for data to support its tailored ad platform. Is it a terrifying infringement of our privacy or a fair enough compromise for a free service adopted by almost half a billion people? Continue reading
It’s the Easter break and while we are looking forward to copious amounts of chocolate next Sunday, we are also busy making plans for the summer. Although school may be out for recent graduates shortly, it is time to start thinking about what you can do (in between all of the festivals and trips to the beach during a once off heatwave). Continue reading
We knew it was coming since Facebook announced a change to EdgeRank earlier this year and organic posts are now reaching only 1-2% of followers. That means for companies who have 1,000 fans they are only reaching 10-20 of those fans each time a post is published. eMarketer researched the decline in organic reach over the past two years and the difference is astounding. In early 2012 organic Facebook posts were reaching 16% of friends or fans and by March 2014 the organic reach fell to 6.5%.