Digital Marketing Institute Blog

Patricia McGinty

April 23, 2014
by Patricia McGinty

The Future of Mobile Game Advertising

As Twitter pushes further into mobile ads with MoPub integration and Facebook unveiling a new mobile ad network at the end of this month, the future of mobile game advertising certainly is bright. The flappy bird craze and the upcoming IPO of King displays the simple fact that mobile gaming has comfortably infiltrated into our lives.
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Rachel Argyle

April 22, 2014
by Rachel Argyle

Introducing Facebook Nearby Friends

Last week Facebook rolled out Nearby Friends, which brings together physical and digital socialising by letting you see which Facebook friends are close by in real life. The social giant has since admitted it will use the location tracking information for advertisers, so will you be using Nearby Friends to see who’s free for coffee at the weekend or will you be boycotting Facebook’s latest location based marketing trick?
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Patricia McGinty

April 18, 2014
by Patricia McGinty

Real-Time Marketing Content Planning

Twitter has created a new toolkit to help marketers plan for real-time moments, allowing brands to join the conversation around news and current events. The #OwnTheMoment tool is an interactive calendar designed to help companies to plan tweets around current events.
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Mark Scully

April 17, 2014
by Mark Scully

Inside eCommerce

The first Inside eCommerce event took place on Tuesday in the Gibson Hotel in Dublin. Experts from MicksGarage offered their insights into how an online retailer should implement Google Adwords, SEO, content marketing and multi-channel selling.
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Patricia McGinty

April 16, 2014
by Patricia McGinty

Tweet To Watch And Record TV

A few months ago we talked about the growing relationship of social media and TV and the impact it has on how we watch TV shows. We are now watching more online videos than ever before with 34% of millennials watching more online video than TV. In response, TV networks are starting to find innovative ways to continue to capture the audience.
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Rachel Argyle

April 15, 2014
by Rachel Argyle

Google admits reading your emails

Google has quietly updated its Terms of Service to reflect that it is scanning your emails for data to support its tailored ad platform. Is it a terrifying infringement of our privacy or a fair enough compromise for a free service adopted by almost half a billion people?
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