Postgraduate Diploma in Digital Marketing

Digital marketing is one of the few exciting industries where the demand for skilled professionals is higher than the supply. This makes it the perfect time for you to be looking into a digital marketing qualification.

The Postgraduate Diploma in Digital Marketing is ideal for those who want to develop on their foundation skills. You will be taught how to create and implement effective digital marketing strategies. If you have an undergraduate qualification, significant industry experience or you’ve completed our Diploma in Digital Marketing, the Postgraduate Diploma is for you.

You will receive a world class learning experience, with engaging lectures, excellent online resources and student support that is next to none.

You will also get the chance to study the course in any way that suits you. We offer online, part-time and full-time options so you can work it around your needs.
Deadline for enrollment to our next course: Friday, 25 July 2014

Course Overview

Unlike a lot of Postgraduate courses (where your lecturers are academics who do not tend to work in industry), the Digital Marketing Institute’s Postgraduate Diploma in Digital Marketing is delivered by expert practitioners who work in the digital marketing sector, both in Ireland and internationally.

Through this course, they share with you the very best practices and latest innovations in Digital Marketing. They bring with them a vast wealth of experience and specialist knowledge and our up-to-the-minute syllabus is strongly based on their expertise and experience.

The Full Time Postgraduate Diploma takes place in Dublin, Ireland. The programme can also be studied on a Part Time basis, two evenings per week for an academic year. Or, for those who can’t make it to our classroom locations, the Postgraduate Diploma in Digital Marketing can also be taken online.

Accreditation

The Digital Marketing Institute is the global certification body for Digital Marketing education. Our syllabus defines the framework of knowledge, skill and competency required to meet the current and future demands of the Digital economy, and our practical, industry-driven qualifications are recognised as the international standard in Digital Marketing certification.

The Postgraduate Diploma in Digital Marketing is also approved and credit rated by the Scottish Qualifications Authority at Level 11 on the Scottish Credit and Qualifications Framework (SCQF), and is comparable to Level 7 of the European Qualifications Framework.

In Ireland, this is aligned with the Irish National Framework of Qualifications (NFQ) at Level 9.

Objectives & Outcomes

At the end of this course, you will come away with the confidence and ability to create and implement highly effective digital marketing strategies that will allow you to fast-track your career or business.

You will also gain a fantastic network of Digital Marketing peers made up of your classmates and lecturers. Our class network system helps you to stay in touch with classmates and lecturers long after you complete your studies. You can share experiences, get advice and keep up to date with everyone’s progress. Whether it’s securing a new job, moving up in your current organisation, growing your company’s brand or smashing sales targets this course is pivotal in helping you reach your Digital Marketing goals.

There is a notable skills gap in the Digital Marketing industry right now. Your commitment to undertaking a Postgraduate Diploma will undoubtedly pay off as you become sought after in the industry and/or secure your career path in your current organisation.

Open Days

We regularly host Open Evenings and Open Days for prospective students. These are an excellent opportunity for you to meet your Course Directors and you will get a solid grasp of what is in store if you choose to take the Postgraduate Diploma in Digital Marketing. Attend for a thorough explanation of how this course can form part of your ongoing career development within the Digital Marketing sector.

 

Who Should Attend?

  • Marketing Professionals - to add online to the marketing mix and get the most out of their Digital Marketing channels
  • Graduates of other disciplines – to re-train or upskill in an industry that is continually crying out for qualified candidates
  • Sales Professionals – to learn how to successfully utilise Digital Marketing for lead generation
  • Sole Traders and Small Business Owners – to find out what online marketing channels would work for your business and how to implement your Digital Marketing strategy
  • CEOs of large companies – to make informed strategic decisions for your business and keep on top of the trend
  • Job Seekers – to gain a qualification and knowledge in a truly niche industry with many jobs and exciting career opportunities

 

Admission Requirements

To apply for the Postgraduate Diploma in Digital Marketing you must meet the minimum admissions requirements:

  • You must hold a recognised third level honours degree (minimum second class honours)

OR

  • You must have significant and relevant work experience (minimum 3 years
  • All applicants must demonstrate an interest in and aptitude for digital marketing
  • Applicants may be subject to interview.
  • If English is not your first language, you must have a minimum IELTS level 6.0 or equivalent.
  • I am not very IT savvy. Is this course technical?

    No, in the sense that it is not a programming course, and you will not have to learn any coding. The Postgraduate Diploma in Digital Marketing focuses on the commercial aspect of online marketing.

  • What is the difference between a Part Time and Full Time course?

    Full and Part Time courses have exactly the same content, the only difference is in the scheduling of classes. The Full Time Postgraduate Diploma in Digital Marketing is currently only available to study in Ireland and consists of three months of classroom learning. Classes for the Part Time Postgraduate Diploma take place at different times on different days depending on your country of study, please contact your nearest course provider for more information.

  • How is the programme assessed?

    The Postgraduate programme includes the completion of two Digital Marketing assignments, a Digital Marketing Research paper and a Digital Marketing Strategy. These assignments are designed to offer students the opportunity to produce meaningful and grounded Digital Marketing
    projects focused on their own career or business aspirations.

  • Do I need to have a marketing background to take this course?

    No. Many of our students have never worked in marketing before. Digital Marketing Institute programmes are designed to cater for those who would like to break into Digital Marketing after studying or working in a different area as well as those with previous marketing experience.

  • What is the difference between the Postgraduate Diploma in Digital Marketing and Masters in Digital Marketing?

    The Postgraduate Diploma in Digital Marketing is the first year of the Masters in Digital Marketing programme.  Students will have the option to continue on to a second year of study on completion of the Postgraduate programme to obtain a Masters level qualification if they wish.

Rado Durina , iReach

The DMI postgraduate course in digital marketing is the perfect blend of the most-up-to-date trends, thoughts and best practices in the digital marketing landscape.  The classes were delivered by high-caliber digital marketing specialists who very approachable and always willing to go the extra mile to advise you. The course has been a very hands-on and highly interactive learning experience. My classmates came from a wide variety of professions and from different backgrounds, including brand ma Continue reading

Sinéad McCarthy, Fáilte Ireland

I would recommend the Post-Graduate course to people who want to find out more about the brave new world of digital. I leave the course with a strong knowledge and the abilty to form my own digital opinions! It is a big commitment but a worthwhile one.

John Carey, Digital Marketing Executive, Elverys Sports

The Postgraduate Diploma is a practitioner led programme, so you know you’re getting the top advice from the people who are working in the industry. Also there is the option to take the course online which for me has turned out to be really important as I’ve since moved back to Castlebar. I definitely wouldn’t have gotten my job if I hadn’t been studying this course. The team in the Digital Marketing Institute were a huge help to me while I was looking for a new job, particularly Paul. He helped Continue reading

Robbie Sexton, Digital Marketing Specialist , Dara Creative

I had been playing music professionally for ten years and I found myself working in the hospitality industry where I managed a Dublin City Centre bar and  hotel. I was very interested in Digital Marketing and realised that if I wanted to pursue a career in this industry I would have to up-skill. The Digital Marketing Institute appealed to me the most and it seemed to be the most highly recommended. Also, all the lectures work in the industry so you get a real sense of how Digital is shaping the Continue reading

Download Course Brochure

Postgraduate Diploma in Digital Marketing

This brochure provides you with a snapshot overview of the Postgraduate Diploma in Digital Marketing programme. The programme is available to study on a Full Time, Part Time or Online basis

This brochure contains Programme Description, Programme Structure and Content, Modes of Study, Accreditation and Admission Requirements
DOWNLOAD

Feedback for Digital Marketing Institute - has been compiled from 23 customer reviews

Date Score Customer Comment
Service:++
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Service rating : Very informative and well structured course
Product : Professional imparting real life knowledge was invaluable

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Service rating : Professionally run company.
Product : Really enjoyed the course!

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Service rating : From initial contact to the very end all the staff were extremely helpful and the facilities for the course were great
Product : Overall it was a good introduction to digital marketing, personally I found it a bit basic but that's not DMIs fault. My only criticism would be that there were questions in the exam that were not covered in the course.

Service:+
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Service rating : Some initial teething problems, but they were well handled by DMI.
Product : Overall I enjoyed the course. As I noted in other feedback, I think more hands-on practical sessions would have been great.

Service:+
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Service rating : Good ideas and organization
Product : Good professors and good level of innovation/education

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The course was nicely varied and each lecturer brought good clear concise examples according to their daily business practices. Good tips of what to and where digital mistakes can be made assisted the class greatly.

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Service rating : Really good service, everybody answering mails and phone etc. Everyone pleasant in my dealings with you.
Product : I'm not saying excellent though it;s very close. My reservation is in application of the knowledge, totally up to the student. So your Dip. is an old-fashioned lecture style education where experts tell you everything they know. One more thing, several times during the week different lecturers contradicted on another on points of information. It's an evolving area but this is confusing.

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Service rating : If the quest is to really find out more about what students thought of the DMI then you might be better breaking this question into subject & ranking e.g. out of 5 - Quality of lecturers 4. Quality of college admin 1. Quality of Information about Assignment approach 3 (only after pushing the college). Not a great score! In fact it clearly falls into the 'Poor'. The admin performance skewed the otherwise and more importantly, quality of lecturers score. I'll mark it Good, but Admin issues need to be addressed. Also, the Course Director should loose her very prickly and very defensive attitude when a problem is clearly the colleges: (mine and another students assignment could not be uploaded on Friday 4th July! (2 out of 26 ... put anther way, 7% of the Post Graduate students failed to upload their assignment due an unforeseen technical hitch with the DMI) I called on the Monday (not angry, these things happen but it was a stressful Friday) but to make the suggestion that in future it might be wise to have an emergency IT number in the event that something goes wrong. The Course Facilitator, who has always been so approachable, agreed with my suggestion. The Course Director as I said, prickly and defensive. Definitely needs to attend ‘how to listen and respond to the customer’ school.
Product : Again in my opinion better to break this question into subject & ranking e.g. out of 5 - Quality of Lecturers 4. Quality of lectures 4. Quality of Course Facilitator 4. Quality of Notes 4.

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Service rating : Everyone I dealt with was excellent. Can't fault the service.
Product : Loved the course just a little disappointed I had to repeat one of the exams.

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Service rating : Reall enjoying the course
Product : I am really enjoying itOne thing is that when the lecturer stands away from the mike I cannot hear it at home.

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Service rating : The institute provides high standard services, customer service is really efficient, and the range of trainings is incredible.
Product : Very good range of topics, very good choice of professionals giving lectures

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Service rating : Waste of money for a glorified piece of paper. Advising my friends to stay away!!
Product : Boring content


We Replied:

We're glad you've brought this up, as since we've received this feedback we have made two modules, worth €350 each, available for free so that you can experience our courses up front. You can try both our Mobile Marketing and Search Marketing introductory modules for free - see http://digitalmarketinginstitute.com/introduction-to-mobile-marketing-free-module-giveaway & http://digitalmarketinginstitute.com/introduction-to-search-marketing-free-module-giveaway

The Professional Diploma in Digital Marketing is also approved and credit rated by the Scottish Qualifications Authority at Level 8 on the Scottish Credit and Qualifications Framework (SCQF), and is comparable to Level 5 on the European Qualifications Framework.

There is also the option for participants in Ireland to complete a FETAC component certificate at Level 5 in Digital Marketing (5N1364). Submission of an assignment is required to achieve FETAC certification.

Aaron McKenna

Service:++
Product:
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Service rating : Good to deal with, efficient and plenty of content to keep you interested
Product : Felt that there was quite a bit of repetition with some modules and could be shortened.

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Service rating : I am pretty impressed the way organization is working and have surely had satisfactory results using their services
Product : Very informative , well structured and it has really helped me gain a wide knowledge of the subject

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Service rating : I told the digital marketing institute after I had finished the course, that I could have got the same education on YouTube, instead of paying €175 and they should really allow a demo of the course to be done like other online colleges.
Was told that the course is too short and this can't be done but how are the other colleges providing this service.
When I explained that the course didn't go deep enough, I was told that if I pay for the higher level of €3000 approx, that I would receive the €175 off..... and still no available demo... Sorry guys, you need to work on looking after your customers needs.
Product : Very basic


We Replied:

Thanks for your feedback. Firstly, we've listened to customer feedback and now offer two modules, worth €350 each, for free. You can try both our Mobile Marketing and Search Marketing introductory modules for free - see http://digitalmarketinginstitute.com/introduction-to-mobile-marketing-free-module-giveaway & http://digitalmarketinginstitute.com/introduction-to-search-marketing-free-module-giveaway

Aaron McKenna

Service:+
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Here are my suggestions:
-Practical with exercises that would be reviewed by the instructor and provide feedback to the student
-Have a live class once in a while for QA session
-Be able to contact the instructor via email, at least.

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Service rating : Excellent and quick reaction to enquires
Product : Sometime lecturects should pay more attention in speaking close to the microphone or should put on the portable one.

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Service rating : The service was ok and easy to find the contents
Product : Interesting course

Service:+
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Service rating : Administration was quite difficult in the beginnning to create my account
Product : Course lecturers were very interesting.
The one for Analytics should probably make her course more engaging by examples . It was rather theoretical

Service:++
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Service rating : Great course!
Product : Excellent course, very useful

Syllabus Advisory Council

The Syllabus Advisory Council is the industry based working group which defines and validates Digital Marketing Institute syllabus content. The Council contributes to the development of internationally recognised standards supporting digital marketing education by ensuring the consistency of our industry-led training and certification programmes. find out more…


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