Postgraduate Diploma in Digital Marketing
Digital marketing is one of the few exciting industries where the demand for skilled professionals is higher than the supply. This makes it the perfect time for you to be looking into a digital marketing certification.
The Postgraduate Diploma in Digital Marketing is ideal for those who want to develop on their foundation skills. You will be taught how to create and implement effective digital marketing strategies. If you have an undergraduate qualification, significant industry experience or you’ve completed our Diploma in Digital Marketing, the Postgraduate Diploma is for you.
You will receive a world class learning experience, with engaging lectures, excellent online resources and student support that is next to none.
You will also get the chance to study the course in any way that suits you. We offer online, part-time and full-time options so you can work it around your needs.
The Postgraduate Diploma in Digital Marketing covers the combined material of our four Specialist diploma Courses, including:
- Search Marketing (view sample)
- Mobile Marketing (view sample)
- Social Media Marketing (view sample)
- Digital Strategy and Planning (view sample)
Unlike a lot of Postgraduate courses (where your lecturers are academics who do not tend to work in industry), the Digital Marketing Institute’s Postgraduate Diploma in Digital Marketing is delivered by expert practitioners who work in the digital marketing sector, both in Ireland and internationally.
Through this course, they share with you the very best practices and latest innovations in Digital Marketing. They bring with them a vast wealth of experience and specialist knowledge and our up-to-the-minute syllabus is strongly based on their expertise and experience.
The Full Time Postgraduate Diploma takes place in Dublin, Ireland. The programme can also be studied on a Part Time basis, two evenings per week for an academic year. Or, for those who can’t make it to our classroom locations, the Postgraduate Diploma in Digital Marketing can also be taken online.
The Digital Marketing Institute is the global certification body for Digital Marketing education. Our syllabus defines the framework of knowledge, skill and competency required to meet the current and future demands of the Digital economy, and our practical, industry-driven qualifications are recognised as the international standard in Digital Marketing certification.
The Postgraduate Diploma in Digital Marketing is also approved and credit rated by the Scottish Qualifications Authority at Level 11 on the Scottish Credit and Qualifications Framework (SCQF), and is comparable to Level 7 of the European Qualifications Framework.
In Ireland, this is aligned with the Irish National Framework of Qualifications (NFQ) at Level 9.
Objectives & Outcomes
At the end of this course, you will come away with the confidence and ability to create and implement highly effective digital marketing strategies that will allow you to fast-track your career or business.
You will also gain a fantastic network of Digital Marketing peers made up of your classmates and lecturers. Our class network system helps you to stay in touch with classmates and lecturers long after you complete your studies. You can share experiences, get advice and keep up to date with everyone’s progress. Whether it’s securing a new job, moving up in your current organisation, growing your company’s brand or smashing sales targets this course is pivotal in helping you reach your Digital Marketing goals.
There is a notable skills gap in the Digital Marketing industry right now. Your commitment to undertaking a Postgraduate Diploma will undoubtedly pay off as you become sought after in the industry and/or secure your career path in your current organisation.
We regularly host Open Evenings and Open Days for prospective students. These are an excellent opportunity for you to meet your Course Directors and you will get a solid grasp of what is in store if you choose to take the Postgraduate Diploma in Digital Marketing. Attend for a thorough explanation of how this course can form part of your ongoing career development within the Digital Marketing sector.
Who Should Attend?
- Marketing Professionals - to add online to the marketing mix and get the most out of their Digital Marketing channels
- Graduates of other disciplines – to re-train or upskill in an industry that is continually crying out for qualified candidates
- Sales Professionals – to learn how to successfully utilise Digital Marketing for lead generation
- Sole Traders and Small Business Owners – to find out what online marketing channels would work for your business and how to implement your Digital Marketing strategy
- CEOs of large companies – to make informed strategic decisions for your business and keep on top of the trend
- Job Seekers – to gain certification and knowledge in a truly niche industry with many jobs and exciting career opportunities
To apply for the Postgraduate Diploma in Digital Marketing, you must meet the minimum admission requirements;
- You must hold a recognised third level honours degree in a relevant discipline (minimum second class honours)
- You must have a minimum 2 years relevant experience
- You must have a relevant portfolio of digital work
- you must have been awarded one of our professional diplomas
All applicants must demonstrate an interest in and aptitude for digital marketing and may be subject to interview. If English is not your first language, you must have a minimum IELTS level 6.0 or equivalent. Please note these are minimum requirements and are not an automatic entry to the Programme. Admission is at the discretion of the DMI.
Digital Marketing has rapidly evolved from a secret set of skills practised by few into an essential field of training for any growing business or entrepreneur.
Our Diploma in Digital Marketing is a practitioner led course from industry experts that will get you set for a career in Digital marketing, be it as an entrant to the field or for an experienced marketeer looking to unlock the potential of the space.
During the 30 hour learning programme you will study everything you need to become a Digital marketing specialist. Ten modules, taught by Digital marketing experts, will take you step-by-step through core Digital specialisms from Mobile Marketing, to Social Media Marketing and analytics.
Successful completion of the course will earn you an accredited certification recognised in over 40 countries globally.
Don’t just take our word for it – study the 1.5 hour Introduction to Digital Marketing module completely for free and get a firm understanding of the Digital marketing disciplines you need to drive your career forward.
I am not very IT savvy. Is this course technical?
No, in the sense that it is not a programming course, and you will not have to learn any coding. The Postgraduate Diploma in Digital Marketing focuses on the commercial aspect of online marketing.
What is the difference between a Part Time and Full Time course?
Full and Part Time courses have exactly the same content, the only difference is in the scheduling of classes. The Full Time Postgraduate Diploma in Digital Marketing is currently only available to study in Ireland and consists of three months of classroom learning. Classes for the Part Time Postgraduate Diploma take place at different times on different days depending on your country of study, please contact your nearest course provider for more information.
How is the programme assessed?
The Postgraduate programme includes the completion of two 5,000 word Digital Marketing assignments – a Digital Marketing Research paper and a Digital Marketing Strategy. Please note: As part of your Digital Marketing Research paper you will be required to undertake real world research (in the form of surveys, focus groups and/or interviews for example).
These assignments are designed to offer students the opportunity to produce meaningful and grounded Digital Marketing projects focused on their own career or business aspirations.
Do I need to have a marketing background to take this course?
No. Many of our students have never worked in marketing before. Digital Marketing Institute programmes are designed to cater for those who would like to break into Digital Marketing after studying or working in a different area as well as those with previous marketing experience.
What is the difference between the Postgraduate Diploma in Digital Marketing and Masters in Digital Marketing?
The Postgraduate Diploma in Digital Marketing is the first year of the Masters in Digital Marketing programme. Students will have the option to continue on to a second year of study on successful completion of the Postgraduate programme to obtain a Masters level qualification if they wish.
How do I Apply?
All applicants must complete the application form along with a copy of their degree transcript. The transcript is a document from your university which outlines your academic history, course studied, grades achieved and date of graduation. This can be requested from your university, if you do not have a copy. All applications and supporting documentation are reviewed by our Admissions Board, prior to places being offered on the programme. Please note, if you purchase the programme via our website, your place is only confirmed once your application has been approved.
Download Course Brochure
Postgraduate Diploma in Digital MarketingThis brochure provides you with a snapshot overview of the Postgraduate Diploma in Digital Marketing programme. The programme is available to study on a Full Time, Part Time or Online basis
This brochure contains Programme Description, Programme Structure and Content, Modes of Study, Accreditation and Admission Requirements
Syllabus Advisory Council
The Syllabus Advisory Council is the industry based working group which defines and validates Digital Marketing Institute syllabus content. The Council contributes to the development of internationally recognised standards supporting digital marketing education by ensuring the consistency of our industry-led training and certification programmes. find out more…
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