Postgraduate Diploma in Digital Marketing
The Postgraduate Diploma in Digital Marketing is ideal for those who want to develop on their foundation level digital skills. You will be taught how to create and implement effective digital marketing strategies. If you have an undergraduate qualification, significant industry experience or you’ve completed our Diploma in Digital Marketing, the Postgraduate Diploma is for you.
You will receive a world class learning experience, with engaging lectures, excellent online resources and student support that is second to none.
You can study anytime from anywhere in the world. Once you have internet access you can enjoy 24-hour access to pre-recorded lectures, notes, practical excercises, webinars and a supportive class network.
The Postgraduate Diploma in Digital Marketing focusses on four core digital specialisms:
- Search Marketing (view sample)
- Mobile Marketing (view sample)
- Social Media Marketing (view sample)
- Digital Strategy and Planning (view sample)
Unlike a lot of Postgraduate courses (where your lecturers are academics who do not tend to work in industry), the Digital Marketing Institute’s Postgraduate Diploma in Digital Marketing is delivered by expert practitioners who work in the digital marketing sector.
They share with you the very best practices and latest innovations in Digital Marketing, bringing with them a vast wealth of experience and specialist knowledge, our up-to-the-minute syllabus is strongly based on their expertise and experience.
The Postgraduate Diploma is studied via our dynamic class network giving you easy access to all your course materials including video lectures, downloadable slides, supporting case studies and learning resources. Full details on our online learning programme can be found here.
The Digital Marketing Institute is the global certification body for Digital Marketing education. Our syllabus defines the framework of knowledge, skill and competency required to meet the current and future demands of the Digital economy, and our practical, industry-driven qualifications are recognised as the international standard in Digital Marketing certification.
Objectives & Outcomes
At the end of this course, you will come away with the confidence and ability to create and implement highly effective digital marketing strategies that will allow you to fast-track your career or business.
You will also gain a fantastic network of Digital Marketing peers made up of your classmates and lecturers. Our class network system helps you to stay in touch with classmates and lecturers long after you complete your studies. You can share experiences, get advice and keep up to date with everyone’s progress. Whether it’s securing a new job, moving up in your current organisation, growing your company’s brand or smashing sales targets this course is pivotal in helping you reach your Digital Marketing goals.
There is a notable skills gap in the Digital Marketing industry right now. Your commitment to undertaking a Postgraduate Diploma will undoubtedly pay off as you become sought after in the industry and/or secure your career path in your current organisation.
Who Should Attend?
- Marketing Professionals - to add online to the marketing mix and get the most out of their Digital Marketing channels
- Graduates of other disciplines – to re-train or upskill in an industry that is continually crying out for qualified candidates
- Sales Professionals – to learn how to successfully utilise Digital Marketing for lead generation
- Sole Traders and Small Business Owners – to find out what online marketing channels would work for your business and how to implement your Digital Marketing strategy
- CEOs of large companies – to make informed strategic decisions for your business and keep on top of the trend
- Job Seekers – to gain certification and knowledge in a truly niche industry with many jobs and exciting career opportunities
To apply for the Postgraduate Diploma in Digital Marketing, you must meet the minimum admission requirements;
- You must hold a recognised third level honours degree in a relevant discipline (minimum second class honours)
- You must have significant and relevant work experience (minimum 2 years).
- you must have been awarded one of our professional diplomas
All applicants must demonstrate an interest in and aptitude for digital marketing and may be subject to interview. If English is not your first language, you must have a minimum IELTS level 6.0 or equivalent. Please note these are minimum requirements and are not an automatic entry to the Programme. Admission is at the discretion of the DMI.
I am not very IT savvy. Is this course technical?
No, in the sense that it is not a programming course, and you will not have to learn any coding. The Postgraduate Diploma in Digital Marketing focuses on the commercial aspect of online marketing.
How is the programme assessed?
The Postgraduate programme includes the completion of two 5,000 word Digital Marketing assignments – a Digital Marketing Research paper and a Digital Marketing Strategy. Please note: As part of your Digital Marketing Research paper you will be required to undertake real world research (in the form of surveys, focus groups and/or interviews for example).
These assignments are designed to offer students the opportunity to produce meaningful and grounded Digital Marketing projects focused on their own career or business aspirations.
Do I need to have a marketing background to take this course?
No. Many of our students have never worked in marketing before. Digital Marketing Institute programmes are designed to cater for those who would like to break into Digital Marketing after studying or working in a different area as well as those with previous marketing experience.
What is the difference between the Postgraduate Diploma in Digital Marketing and Masters in Digital Marketing?
The Postgraduate Diploma in Digital Marketing is the first year of the Masters in Digital Marketing programme. Students will have the option to continue on to a second year of study on successful completion of the Postgraduate programme to obtain a Masters level qualification if they wish.
How do I Apply?
All applicants must complete the application form along with a copy of their degree transcript. The transcript is a document from your university which outlines your academic history, course studied, grades achieved and date of graduation. This can be requested from your university, if you do not have a copy. All applications and supporting documentation are reviewed by our Admissions Board, prior to places being offered on the programme. Please note, if you purchase the programme via our website, your place is only confirmed once your application has been approved.
Download Course Brochure
Postgraduate Diploma in Digital MarketingComfortable with the fundamentals? expand upon and refine your digital marketing knowledge with the Postgraduate Diploma. This brochure outlines the structure of the Postgraduate Diploma in Digital Marketing and describes each section of the course in detail. You will also find information on our accreditation, assessment and admission requirements.
Who validates our syllabus?
The Syllabus Advisory Council is the industry based working group which defines and validates Digital Marketing Institute syllabus content. The Council contributes to the development of internationally recognised standards supporting digital marketing education by ensuring the consistency of our industry-led training and certification programmes. find out more…
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