Postgraduate Diploma in Digital Marketing

Digital Marketing is one of the very few disciplines where the rising demand for skilled professionals consistently exceeds supply. There is no better industry to pursue further education in right now.

The Postgraduate Diploma in Digital Marketing is designed to help you create and implement effective digital marketing strategies. Ideal for those who want a more in-depth overview of the various online channels, this programme will equip you to begin planning, implementing and monitoring effective Digital Marketing.

The programme is available to study in three different formats: Online, Part Time over one year, or Full Time.

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Start Date - End Date
City: Dublin City Centre
Provider: DMI
Dates: 10 Mar - 30 May 2014
Price:   €4,970.00
City: Dublin
Provider: DMI
Dates: 16 Jun - 29 Aug 2014
Price:   €4,970.00


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City: Dublin
Provider: DMI
Dates: 25 Feb - 18 Dec 2014
Price:   €4,470.00

We have upcoming course. Choose a location for more details.

Price:   €4,470.00

Course Overview

Unlike a lot of Postgraduate courses (where your lecturers are academics who do not tend to work in industry), the Digital Marketing Institute’s Postgraduate Diploma in Digital Marketing is delivered by expert practitioners who work in the digital marketing sector, both in Ireland and internationally.

Through this course, they share with you the very best practices and latest innovations in Digital Marketing. They bring with them a vast wealth of experience and specialist knowledge and our up-to-the-minute syllabus is strongly based on their expertise and experience.

The Full Time Postgraduate Diploma takes place in Dublin, Ireland. The programme can also be studied on a Part Time basis, two evenings per week for an academic year. Or, for those who can’t make it to our classroom locations, the Postgraduate Diploma in Digital Marketing can also be taken online.


The Digital Marketing Institute is the global certification body for Digital Marketing education. Our syllabus defines the framework of knowledge, skill and competency required to meet the current and future demands of the Digital economy, and our practical, industry-driven qualifications are recognised as the international standard in Digital Marketing certification.

The Postgraduate Diploma in Digital Marketing is also approved and credit rated by the Scottish Qualifications Authority at Level 11 on the Scottish Credit and Qualifications Framework (SCQF), and is comparable to Level 7 of the European Qualifications Framework.

In Ireland, this is aligned with the Irish National Framework of Qualifications (NFQ) at Level 9.

Objectives & Outcomes

At the end of this course, you will come away with the confidence and ability to create and implement highly effective digital marketing strategies that will allow you to fast-track your career or business.

You will also gain a fantastic network of Digital Marketing peers made up of your classmates and lecturers. Our class network system helps you to stay in touch with classmates and lecturers long after you complete your studies. You can share experiences, get advice and keep up to date with everyone’s progress. Whether it’s securing a new job, moving up in your current organisation, growing your company’s brand or smashing sales targets this course is pivotal in helping you reach your Digital Marketing goals.

There is a notable skills gap in the Digital Marketing industry right now. Your commitment to undertaking a Postgraduate Diploma will undoubtedly pay off as you become sought after in the industry and/or secure your career path in your current organisation.

Open Days

We regularly host Open Evenings and Open Days for prospective students. These are an excellent opportunity for you to meet your Course Directors and you will get a solid grasp of what is in store if you choose to take the Postgraduate Diploma in Digital Marketing. Attend for a thorough explanation of how this course can form part of your ongoing career development within the Digital Marketing sector.

Upcoming Open Days: April 30th Open Day


Who Should Attend?

  • Marketing Professionals – to add online to the marketing mix and get the most out of their Digital Marketing channels
  • Graduates of other disciplines – to re-train or upskill in an industry that is continually crying out for qualified candidates
  • Sales Professionals – to learn how to successfully utilise Digital Marketing for lead generation
  • Sole Traders and Small Business Owners – to find out what online marketing channels would work for your business and how to implement your Digital Marketing strategy
  • CEOs of large companies – to make informed strategic decisions for your business and keep on top of the trend
  • Job Seekers – to gain a qualification and knowledge in a truly niche industry with many jobs and exciting career opportunities


Admission Requirements

To apply for the Postgraduate Diploma in Digital Marketing you must meet the minimum admissions requirements:

  • you must hold a recognised third level honours degree (minimum of a lower second class honours degree)


  • you must  have significant and suitable work experience in a marketing (or associated) role
  • Non-native English speakers must hold an IELTS (level 6.0 or higher)
  • I am not very IT savvy. Is this course technical?

    No, in the sense that it is not a programming course, and you will not have to learn any coding. The Postgraduate Diploma in Digital Marketing focuses on the commercial aspect of online marketing.

  • What is the difference between a Part Time and Full Time course?

    Full and Part Time courses have exactly the same content, the only difference is in the scheduling of classes. The Full Time Postgraduate Diploma in Digital Marketing is currently only available to study in Ireland and consists of three months of classroom learning. Classes for the Part Time Postgraduate Diploma take place at different times on different days depending on your country of study, please contact your nearest course provider for more information.

  • How is the programme assessed?

    The Postgraduate programme includes the completion of two Digital Marketing assignments, a Digital Marketing Research paper and a Digital Marketing Strategy. These assignments are designed to offer students the opportunity to produce meaningful and grounded Digital Marketing
    projects focused on their own career or business aspirations.

  • Do I need to have a marketing background to take this course?

    No. Many of our students have never worked in marketing before. Digital Marketing Institute programmes are designed to cater for those who would like to break into Digital Marketing after studying or working in a different area as well as those with previous marketing experience.

  • What is the difference between the Postgraduate Diploma in Digital Marketing and Masters in Digital Marketing?

    The Postgraduate Diploma in Digital Marketing is the first year of the Masters in Digital Marketing programme.  Students will have the option to continue on to a second year of study on completion of the Postgraduate programme to obtain a Masters level qualification if they wish.

Rado Durina , iReach

The DMI postgraduate course in digital marketing is the perfect blend of the most-up-to-date trends, thoughts and best practices in the digital marketing landscape.  The classes were delivered by high-caliber digital marketing specialists who very approachable and always willing to go the extra mile to advise you. The course has been a very hands-on and highly interactive learning experience. My classmates came from a wide variety of professions and from different backgrounds, including brand ma Continue reading

Sinéad McCarthy, Fáilte Ireland

I would recommend the Post-Graduate course to people who want to find out more about the brave new world of digital. I leave the course with a strong knowledge and the abilty to form my own digital opinions! It is a big commitment but a worthwhile one.

John Carey, Digital Marketing Executive, Elverys Sports

The Postgraduate Diploma is a practitioner led programme, so you know you’re getting the top advice from the people who are working in the industry. Also there is the option to take the course online which for me has turned out to be really important as I’ve since moved back to Castlebar. I definitely wouldn’t have gotten my job if I hadn’t been studying this course. The team in the Digital Marketing Institute were a huge help to me while I was looking for a new job, particularly Paul. He helped Continue reading

Robbie Sexton, Digital Marketing Specialist , Dara Creative

I had been playing music professionally for ten years and I found myself working in the hospitality industry where I managed a Dublin City Centre bar and  hotel. I was very interested in Digital Marketing and realised that if I wanted to pursue a career in this industry I would have to up-skill. The Digital Marketing Institute appealed to me the most and it seemed to be the most highly recommended. Also, all the lectures work in the industry so you get a real sense of how Digital is shaping the Continue reading

Download Course Brochure

Postgraduate Diploma in Digital Marketing

This brochure provides you with a snapshot overview of the Postgraduate Diploma in Digital Marketing programme. The programme is available to study on a Full Time, Part Time or Online basis

This brochure contains Programme Description, Programme Structure and Content, Modes of Study, Accreditation and Admission Requirements