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DMI + NEIL PATEL PARTNERSHIP
Search Marketing Course (Professional Diploma)
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[price:SP_SM-std]
Enrollment Deadline Mar 4th
This course combines DMI's practical learning approach with the expertise of the world’s leading Search Marketing authority, Neil Patel, to shape you into a well-rounded Search Marketing Specialist. Master in-demand skills in SEO, PPC, and analytics through hands-on learning. Gain the knowledge to design, execute, and optimise high-performing campaigns with AI-driven tools and innovative strategies.
Become an AI-powered digital marketer with New AI Skills.
Why DMI?
- ✓ Industry expertise & practical skills
- ✓ Globally recognised certification
- ✓ 300k+ members, 80k+ certified professionals
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How can a DMI Certification fast-track your career?
€11k
Get Rewarded
Graduates who said they got a salary increase (74%), got €11k (22%) increase on average.**
87%
Be More Employable
of employers globally say that they are more likely to hire candidates with a DMI Certification on their CV.*
44%
Get Promoted
of graduates got a promotion within 12 months after completing their certification. 73% of those who were promoted credit DMI Certification for their promotion.**
DMI Chief Marketing Officer Survey 2024* DMI Alumni Survey 2024**
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By the Industry, For the Industry
DMI Search is developed and constantly updated under the guidance of DMI Global Industry Advisory Council, including some of the most influential marketers globally, to ensure that the course content and curriculum reflect the latest trends, practical skills, tools and best practices in the industry. Download a course brochure to learn more about course content and modules.
Colin Westcott-Pitt
Global Chief Brand Officer
Glambia Performance Nutrition
Courtney Sembler
Senior Manager
Hubspot
Olivia Kearney
Global Marketing Manager
Microsoft Advertising
Microsoft
Ruth Ballett
Head of YouTube Ads Marketing, EMEA
Youtube
Brian Lavery
Head of Shopping Ads
Google (UK & IE)
Former MD AccuWeather
Neil Patel
Founder
Neil Patel Digital
Tom Kendall
Global Product Marketing & Communications Leader
IBM
Tyrona (Ty) Heath
Director, Market Engagement,
The B2B Institute
Barry Thomas
Senior Global Thought Leader
Kantar
Adara Brown
VP of Growth
American Marketing Association
Sarah McIlroy
Dean of BPP Business School
BPP University
Prof. Dave Keighron
Professor of Marketing and Entrepreneurship
University Canada West & Douglas College
Neal Schaffer
Founder
Fractional CMO and Author
Nealschaffer.com
Colin Westcott-Pitt
Global Chief Brand Officer
Glambia Performance Nutrition
Courtney Sembler
Senior Manager
Hubspot
Olivia Kearney
Global Marketing Manager
Microsoft Advertising
Microsoft
Ruth Ballett
Head of YouTube Ads Marketing, EMEA
Youtube
Brian Lavery
Head of Shopping Ads
Google (UK & IE)
Former MD AccuWeather
Neil Patel
Founder
Neil Patel Digital
Tom Kendall
Global Product Marketing & Communications Leader
IBM
Tyrona (Ty) Heath
Director, Market Engagement,
The B2B Institute
Learning outcomes in a nutshell
- 1Master SEO Fundamentals and Advanced TechniquesGain expertise in on-page, off-page, and technical SEO to enhance website rankings and organic traffic.
- 2Craft Effective Campaign StrategiesDesign integrated search marketing strategies that align with business goals and drive measurable outcomes.
- 3Analyze and Act on Search DataUtilize web analytics to measure, refine, and optimize search performance and inform decision-making.
- 4Drive Results with AI-Enhanced Search MarketingLeverage AI tools to streamline keyword research, content creation, and performance tracking.
- 5Optimize Paid Search CampaignsDevelop and implement high-performing PPC campaigns using advanced bidding strategies and AI tools.
- 6Stay Ahead of Industry TrendsLearn the latest in AI, automation, and algorithm updates to maintain a competitive edge in search marketing.
- 7Maximize ROI with Comprehensive TacticsCombine SEO, PPC, and data-driven insights to create campaigns that deliver real business impact.
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Program learning outcomes and content
WHAT WILL I LEARN?
Develop the skills to excel in search marketing. Gain expertise in search engine optimization, paid search, and digital display advertising using the latest platforms like Google Ads, Microsoft Ads (Bing Ads), and Google Analytics 4. Learn how to leverage AI-powered tools to optimize campaigns, enhance performance, and streamline workflows. Upon completion, you’ll earn a globally recognized DMI Search Marketing Specialist certification and a completion badge from Neil Patel, the world’s leading search marketing expert.
10 Modules
Approx 27 Hours Learning Content
SEO Setup
Content Marketing for Search
Optimizing SEO
Paid Search Fundamentals
Managing Paid Search Campaigns
Generating Demand with Google Ads
Search Analytics
Data and Data Visualization
Search Strategy Research and Planning
Search Strategy Execution and Optimization
SEO Setup
Module Info & Overview
Explore SEO fundamentals, from understanding how search engines and algorithms work to optimizing websites for increased visibility and traffic. Learn to apply SEO best practices, strategic content planning, and on-page optimization to drive engagement, improve rankings, and boost conversions.
- How People Use Search Engines
- Search Engine Optimization Basics
- Search Engine Algorithms and Google
- Core Principles and Ranking Factors
- How to Conduct Keyword Research
- Landing Pages
- Pre-click On-Page Optimization
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New Content Added
What is New & Updated?
The latest version of the course includes new lessons and resources that will enable you to gain in-demand skills:
Updated:
• Learning Resources: New videos, tools, walkthroughs, and interactive content designed to make learning actionable and impactful.
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New:
- AI-Powered Search Strategies: Learn to leverage AI for content marketing, SEO, paid search, and strategic planning
- AI in Paid Search Fundamentals: Explore AI-driven tools for Google Ads, smart bidding, and crafting demand.
- AI for Data-Driven Decisions: Gain expertise in using AI for data collection, visualization, and decision-making.
- Content Marketing for Search: A new module dedicated to AI-enhanced content creation and optimization.
“Professionals should focus on the practical skills that can be applied in real work environments to make an impact as a result of their studies. Collaborating with top industry leaders, I enjoyed contributing to this course’s content ensuring it reflects the latest trends and best practices.”
Olivia Kearney
Global Marketing Managed Microsoft Advertising
Pricing
Buy Now & Start Your Course in January
Take advantage of our Cyber Monday Sale now and enjoy instant access to your course or decide to start next year. Payment plans are available.
Search Marketing
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3 installments
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Search + AI Bundle
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Join 300k DMI members from companies like these.
Pricing
Join 80k+ DMI Certified Digital Marketing Professionals
Take your skills, knowledge and career to the next level. Enjoy instant access to your course once you enroll. Payment plans are available.
Pay In Full
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3 installments
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Search + AI Bundle
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Join 300k DMI members from companies like these.
300,000+ industry professionals trust DMI to power up their careers
Kelly Herbst
Senior Team Lead
Very Tenured
I had heard a lot of reviews from people in the industry about the benefits of Digital Marketing Institute in this area. Additionally, the chance to learn from the very tenured lecturers that they have on staff was the main draw for me.I had heard a lot of reviews from people in the industry about the benefits of Digital Marketing Ins...
McKenzie Mullany
Marketing Director
Helped Drive Results
My progression has not only enhanced my effectiveness in driving results but has also positioned me as a valuable asset within my organisation, opening up new opportunities for professional advancement.My progression has not only enhanced my effectiveness in driving results but has also positioned me ...
Gavin O’Leary
Social Media Specialist
Internationally Recognized
After researching countless different courses online for months I felt that the Digital Marketing Institute offered me exactly what I was looking for. The module layout and delivery of lectures by industry professionals appealed to me. The internationally recognized programme was also a huge part in making my decision.After researching countless different courses online for months I felt that the Digital Marketing In...
Join 75,000+ certified professionals who trust DMI to elevate their career.
Download Brochure
Kara Skehan
That Was Invaluable
There was a good balance of theory and knowledge with practical application to help bring the concepts to life for non-tech professionals like me - that was invaluable!There was a good balance of theory and knowledge with practical application to help bring the concep...
Charlie Cantwell
Marketing Communications Manager
Useful Real-world Examples
The course gave me the confidence to manage my team effectively particularly delegation skills. The course also provided useful real-world examples of what works in practice, which I was able to try out in my own work.The course gave me the confidence to manage my team effectively particularly delegation skills. The ...
Davin Kelly
Marketing Operations Specialist
Obvious Choice For Me
The course came highly recommended by a friend and after researching various other digital marketing courses, the Digital Marketing Institute was an obvious choice for me.The course came highly recommended by a friend and after researching various other digital marketing...
Charlee Grimson
Digital Marketing Coordinator
Helped Secure a Pay Rise
Since completing my course, I have been able to take on more solo projects surrounding SEO and have now taken on more paid advertising responsibilities. It also helped secure a pay rise which I was grateful for.Since completing my course, I have been able to take on more solo projects surrounding SEO and have ...
Elizabeth Schroeder
Executive Director
DMI Was Transformative
If I had to describe my time at DMI in one word it would be transformative for sure. It's amazing how much I learned especially considering that the courses were self-paced.If I had to describe my time at DMI in one word it would be transformative for sure. It's amazing ho...
Amalia Ritter
Helped My Career Path
The skills that I learned from this program have already helped me in my career path as I have been able to practically apply them at the time of learning them directly to my job.The skills that I learned from this program have already helped me in my career path as I have been ...
Anna Moldovan
Industry Manager
Great Learning Experience
After finishing my Masters, I took up a new role with Google! I now work as an industry manager, and I'm putting my digital skillset to good use.After finishing my Masters, I took up a new role with Google! I now work as an industry manager, and...
Serena Piasti
Brand & Marketing Manager
Very Flexible Approach
I was impressed by the wide range of courses that the Digital Marketing Institute provides. I felt that the Professional Diploma was the best option for me because it involves all the relevant topics, but allows also a very flexible approach to study.I was impressed by the wide range of courses that the Digital Marketing Institute provides. I felt t...
Ayo Akpewe
Digital Marketing Lecturer
Insightful (THANK YOU)
After researching the best places to study Digital Marketing, I chose DMI because the institute had the best reviews and was the most popular with Digital Marketing professionals.After researching the best places to study Digital Marketing, I chose DMI because the institute had ...
Sean Burford
Tech Sales
Fantastic
Everything is going digital now and it is a digital age we live in so I wanted to stay up to speed with the times and learn new skills that would make me stand out amongst the crowd.Everything is going digital now and it is a digital age we live in so I wanted to stay up to speed w...
Sinead Holmes
Digital Design
Fundamental!
I was impressed by the wide range of courses that the Digital Marketing Institute provides. I felt that the Professional Diploma was the best option for me because it involves all the relevant topics, but allows also a very flexible approach to study.I was impressed by the wide range of courses that the Digital Marketing Institute provides. I felt t...
Vivek Sagar
Assistant Marketing Manager
Enriching!
I am now an Assistant Marketing Manager! With the knowledge gained, I am now able to form, implement & analyze a marketing strategy integrating digital and traditional marketing channels. I can analyze website traffic and manage it much more efficiently.I am now an Assistant Marketing Manager! With the knowledge gained, I am now able to form, implement...
David Lacy
Empowering
I came across the Digital Marketing Institute website while doing some research and found that the diploma advertised was the right fit for my work-life balance commitments. Having the ability to study at my own pace was a big advantage.I came across the Digital Marketing Institute website while doing some research and found that the d...
Irina F
Great communication
Had a great experience with the communication team at DMI - from day 1 they were super accessible and available to help and answer any questions, pretty much in real time. This is especially important for me, as a Canadian taking a course in an Ireland-based school. Had a great experience with the communication team at DMI - from day 1 they were super accessible an...
Aleksandra Nenadovic
Corporate Communications Manager
Taught By Amazing People
To all future students of the Digital Marketing Institute – do not think twice, definitely attend! The Digital Marketing Institute's courses are taught by amazing people, very professional and experienced mentors and trainers, amazing crowd to know and be around. To all future students of the Digital Marketing Institute – do not think twice, definitely attend! T...
Bianca G
DMI have the tools
DMI have me all the tools I need to pursue a career in Digital Marketing!! I will definitely be doing more courses with them.DMI have me all the tools I need to pursue a career in Digital Marketing!! I will definitely be doin...
Jonathan Owen
Copywriter
Illuminating
I looked around and DMI looked like the best option. A good set of lecturers with excellent experience in the industry, well-presented learning, plus the Continuous Professional Development element.I looked around and DMI looked like the best option. A good set of lecturers with excellent experien...
Anthony G
Great institution for learning
This is a great institution for learning and brushing up on digital marketing - I highly recommend DMI if you're looking to break through into a career in digital marketing or if your a seasoned pro looking to take your professional development to the next level with a certification!This is a great institution for learning and brushing up on digital marketing - I highly recommend D...
Dave G
Excellent!
Excellent course materials that take one's career to the next levelExcellent course materials that take one's career to the next level...
Kelly Herbst
Senior Team Lead
Very Tenured
I had heard a lot of reviews from people in the industry about the benefits of Digital Marketing Institute in this area. Additionally, the chance to learn from the very tenured lecturers that they have on staff was the main draw for me.I had heard a lot of reviews from people in the industry about the benefits of Digital Marketing Ins...
McKenzie Mullany
Marketing Director
Helped Drive Results
My progression has not only enhanced my effectiveness in driving results but has also positioned me as a valuable asset within my organisation, opening up new opportunities for professional advancement.My progression has not only enhanced my effectiveness in driving results but has also positioned me ...
Gavin O’Leary
Social Media Specialist
Internationally Recognized
After researching countless different courses online for months I felt that the Digital Marketing Institute offered me exactly what I was looking for. The module layout and delivery of lectures by industry professionals appealed to me. The internationally recognized programme was also a huge part in making my decision.After researching countless different courses online for months I felt that the Digital Marketing In...
Join 75,000+ certified professionals who trust DMI to elevate their career.
Download Brochure
Kara Skehan
That Was Invaluable
There was a good balance of theory and knowledge with practical application to help bring the concepts to life for non-tech professionals like me - that was invaluable!There was a good balance of theory and knowledge with practical application to help bring the concep...
Charlie Cantwell
Marketing Communications Manager
Useful Real-world Examples
The course gave me the confidence to manage my team effectively particularly delegation skills. The course also provided useful real-world examples of what works in practice, which I was able to try out in my own work.The course gave me the confidence to manage my team effectively particularly delegation skills. The ...
Davin Kelly
Marketing Operations Specialist
Obvious Choice For Me
The course came highly recommended by a friend and after researching various other digital marketing courses, the Digital Marketing Institute was an obvious choice for me.The course came highly recommended by a friend and after researching various other digital marketing...
Charlee Grimson
Digital Marketing Coordinator
Helped Secure a Pay Rise
Since completing my course, I have been able to take on more solo projects surrounding SEO and have now taken on more paid advertising responsibilities. It also helped secure a pay rise which I was grateful for.Since completing my course, I have been able to take on more solo projects surrounding SEO and have ...
Download Brochure
Who's this for?
The Search Marketing Specialist Course is perfect for:
- Digital Marketing Professionals: Generalists, Specialists, Managers, and Directors in digital marketing.
- SEO and Search Professionals: SEO Specialists, SEM Specialists, Search Marketing Consultants, and Google Ads Specialists.
- Performance and Analytics Roles: Data Analysts, Marketing Analysts, Web Analytics Specialists, and CRO Specialists.
- Content and Strategy Roles: Content Creators, Content Marketers, and Demand Generation Managers.
- Lead and Performance Marketers: Lead Generation Specialists, Performance Marketing Managers, and Paid Search Specialists.
- Anyone looking to start or advance their career in search marketing
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Digital Marketing Apprenticeships
DMI is excited to partner with Estio, a leading provider of Digital Marketing Apprenticeships in the UK, to offer the Digital Marketing Apprenticeship Programme (Multichannel Marketer).
How It Works:
The apprenticeship programme costs £11,500, covered by the Apprenticeship Levy. If the company doesn’t pay the levy the government covers 95% of the costs, with the company only paying 5%.
13 months + assessment
Online Teaching, Coaching and Workplace Development
Level 3 Multi-Channel Marketer & Certified Digital Marketing Professional by DMI
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DMI Membership Hub: Home of Hands-on Learning
When you enrol in this course, you will become a DMI Professional Member and receive access to DMI Premium Resources (worth €150) for FREE. Our Membership Hub is home to practical resources and the go-to platform for bite-size continuous learning. Resources such as toolkits, templates, webinars, and walkthroughs designed by industry experts will enable you to easily implement your learnings and make an instant business impact.
Download a brochure to learn more about this course and the benefits of DMI Membership.
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Advanced Course
Ready to take your digital marketing skills to the next level? Immerse yourself in our range of advanced courses, each designed to empower you with the knowledge and skills to excel in the dynamic landscape of digital marketing. Ready to compare and discover your perfect fit?
View our advance course offerings to find the right path for your success.
What's included?
Practical Skills, Premium Resources, and Industry Network
6 months FREE with all courses.
Instant Access to Your Course
Get instant access to up-to-date content and the latest version of the course which reflects the latest trends and industry developments from AI to GA4. Learn anytime, anywhere with our learning experience platform.
A Globally Recognized Certification
Earn a globally recognised certification valued by employers that will help advance your digital marketing career.
DMI Professional Membership
Premium resources including toolkits, templates designed by top industry experts to enable you implement your learnings. Get inspired by latest case studies, articles and industry reports.
Connect with the Industry
Connect with over 300k industry professionals in the DMI Network, ask questions and share ideas.
Continuous Professional Development (CPD)
Comprehensive CPD activities enabling bite-size continuous learning from live webinars to micro-lessons. Gain and record CPD credits to keep your skills and certificate up-to-date.
Skills Test & Practice Exams
Benchmark your skills against industry standards and get a skills assessment report for each skill from digital strategy to SEO. Know what to expect in the certification exam with our practice exam.
DMI Business Membership
Save up to 50% with our Business Membership Plans
Explore our award-winning courses and learning paths for each role and skill level for teams. Train with a colleague or as a small team and save up to 50%.
Our Training Is Trusted By:
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The DMI Student Support Team
With a support team on hand to help you learn with us, we ensure that you are not alone during your online learning.
Instructors with Industry Experience
Our instructors are dedicated, knowledgeable and best of all, have up to date digital industry experience.
Support Team
Whatever it is, we’ve got it covered. The team is right there when you need them.
Frequently Asked Questions
How long is the search marketing course?
This course consists of approximately 30-hours of course content. You have up to 24 weeks to complete the course, during which time you can access your course content wherever and whenever you want. Average completion time is between 8-10 weeks.
How is the search marketing course assessed?
Certified Digital Marketing Specialist - Search Marketing is assessed by one two hour exam. Candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the course price but subsequent re-sits due to failed attempts will incur a fee of approximately €75 or local currency equivalent.
Does the course have payment plans?
DMI provides a range of payment options to suit everyone. The course fee can either be paid in full or spread over manageable instalments.
Where will my qualification be recognized?
Our digital marketing certifications are recognized globally. We offer online digital skills training courses in over 135 countries. On completion of this course, you become a certified digital marketing specialist. This allows you to take your Digital Marketing Institute qualification with you, no matter where your exciting career may take you.
What will my learning outcomes be?
Master the practical stuff. This course merges thought leadership and the technical skills, tools and tactics you need to get the job done. We give you everything you need to plan, implement and measure an effective SEO campaign – to make your brand seen
Where does the search marketing course fit in the grading system?
Professional Diploma in Digital Marketing - Search Marketing is equivalent to a level 5 in the UK grading system.
When can I enroll in the search marketing course?
Enrollment Dates commence from the first of every month, however we offer instant course access to get started right away. For example if you purchase your course on the 22nd of December 2024, your enrol date would be January 1st 2025 or February 1st if you wish.
How will I learn whilst doing search marketing course?
Our courses are self-directed and delivered online via our cutting edge platform MyDMI. Each course also comes with interactive content via live webinars, community forums, tutor support and more.