Digital Marketing Institute Blog

Zara Burke

January 27, 2015
by Zara Burke

7 Habits of Highly Effective Digital Marketers

You know those really annoying digital marketers who seem to be on top of pretty much everything? They perform their tasks with ease and hit their KPIs ahead of deadline. They run their own blog, have over 10,000 Twitter followers and are connected to everyone worth knowing on the land of LinkedIn. We're going to show you how to become one of them...
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Zara Burke

January 25, 2015
by Zara Burke

5 Secrets of Super Successful Video Marketing

By 2017 video marketing will account for 69% of all consumer traffic, while mobile video ads will grow 5 times faster than desktop. We reveal the top 5 secrets every brand can use to create compelling, inspiring and actionable video marketing campaigns.
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Zara Burke

January 20, 2015
by Zara Burke

Create a Kick-Ass Digital Marketing Cover Letter

According to a recent study, two-thirds of hiring managers reject applicants based on what's written in their cover letter. Your cover letter is your one chance to showcase your fit, offer a greater insight into your personality and offer a more fleshed out story than your CV. We provide 6 tips on how to create a digital marketing cover letter that begs to be read, remembered and recommended.
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Zara Burke

January 15, 2015
by Zara Burke

Become a Digital Marketing Networking Pro

A recent report by ABC News revealed that 80% of today's jobs are gained through networking. Learn how to become a digital marketing networking pro and get to grips with tips on how to meet new potential clients or land your next dream role.
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Zara Burke

January 13, 2015
by Zara Burke

6 Things Digital Recruiters Want From Your LinkedIn Profile

6 seconds - that's how long the average recruiter spends looking at your LinkedIn profile. And yet, 93% of recruiters use LinkedIn to discover new talent. We spoke to select leading digital recruiters and asked them, "What exactly do you look for in a LinkedIn profile? Read on to discover the top 6 secrets to getting hired.
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Zara Burke

January 8, 2015
by Zara Burke

The Ultimate Guide for Guest Blogging in 2015

When Head of Google WebSpam, Matt Cutts declared guest posting as dead, the SEO world was shaken. However, a recent article by Business2Community revealed that influencers are still adopting it as a core digital strategy. What's more, they're seeing big benefits, including exposure, increased social media following and traffic growth. Now you can enjoy this complete guest blogging guide, crafted for both businesses and individuals.
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