Webinar: 2026 Trends in Digital Marketing

webinar-2026-trends

[[p]]It&#39;s our favorite webinar of the year! Put four&nbsp;digital marketing experts in a (virtual) room and see what they see in the crystal ball for the following year.&nbsp;[[/p]]

[[p]][[a href="https://www.linkedin.com/in/alisonbattisby/" target="_blank"]][[strong]]Alison Battisby[[/strong]][[/a]]&nbsp;(Avocado Social) talks about&nbsp;AI content overload and &#39;slop&#39; in [[a href="https://digitalmarketinginstitute.com/blog/social-media-strategy" target="_blank"]]social media[[/a]],&nbsp;the rise of community&#8209;first platforms, AI avatars/influencers, and what to think of the increasingly automated social ad systems.[[/p]]

[[p]][[a href="https://www.linkedin.com/in/clark-boyd-digital/" target="_blank"]][[strong]]Clark Boyd[[/strong]][[/a]]&nbsp;(Novela) considers [[strong]]the future of SEO in an AI world[[/strong]], covering [[a href="https://digitalmarketinginstitute.com/blog/what-is-seo-geo-and-aeo" target="_blank"]]GEO and AEO[[/a]], zero&#8209;click search, the importance of [[a href="https://digitalmarketinginstitute.com/blog/what-is-schema-markup" target="_blank"]]schema[[/a]] and entities, brand voice as a ranking signal, and preparing for AI agents as &#39;machine customers.&#39;[[/p]]

[[p]][[a href="https://www.linkedin.com/in/cathalmelinn/" target="_blank"]][[strong]]Cathal Melinn[[/strong]][[/a]]&nbsp;(Digital Basics) talks about&nbsp;[[strong]]AI&rsquo;s impact on paid search and performance media[[/strong]], including keyword&#8209;less/AI&#8209;max search, intent and first&#8209;party data, Google&rsquo;s Asset Studio for doing creative at scale, and agentic PPC using digital twins of customers.[[/p]]

[[p]]Host [[strong]][[a href="https://willfrancis.com" target="_blank"]]Will Francis[[/a]] [[/strong]]agrees that there&#39;s a lot to think about and helps break down what marketers need to start planning for in 2026.[[/p]]

[[p]]The Q&amp;A session starts at 00:57:25.[[/p]]

[[p]]You can also view and download the&nbsp;[[a href="https://digitalmarketinginstitute.com/resources/presentations/presentation-2026-trends-in-digital-marketing" target="_blank"]]webinar presentation[[/a]].[[/p]]

[[p]]CPD-registered members are entitled to claim 1 point for watching this webinar in full. This will be logged automatically into&nbsp;[[a href="https://my.digitalmarketinginstitute.com/cpd/info" target="_blank"]]your&nbsp;CPD records[[/a]].[[/p]]

Social Research - Audience Research Overview - 001 SMM6-01-010

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Communications Fundamentals - Digital Communication Planning - 001 SP5-02-088

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Communications Fundamentals - Marketing Communications - 001 SP5-02-081

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Digital Marketing Strategy - Overarching Strategy - 001 PRO11-10-634

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Webinar: 2026 Trends in Digital Marketing

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