3 HOURS · ONLINE · NO PRE-REQS
Participants will learn how to set up and customize a Twitter account to build a profile for a business, brand, organization or personality including the creation of a relevant and recognizable Twitter handle.
Participants will understand how to manage profile updates, or Tweets, in a way that generates engagement with target audiences. They will appreciate the characteristics of an optimized Tweet; being topical, succinct, timely with an explicit purpose or Call-To-Action.
The Twitter module will provide participants with a broad understanding of how Twitter operates and the value it represents for businesses as a marketing and promotional platform, and an integrated part of a social media marketing approach.
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