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Programme Highlights

Participants will learn how to set up and customize a Twitter account to build a profile for a business, brand, organization or personality including the creation of a relevant and recognizable Twitter handle.

Participants will understand how to manage profile updates, or Tweets, in a way that generates engagement with target audiences. They will appreciate the characteristics of an optimized Tweet; being topical, succinct, timely with an explicit purpose or Call-To-Action.

The Twitter module will provide participants with a broad understanding of how Twitter operates and the value it represents for businesses as a marketing and promotional platform, and an integrated part of a social media marketing approach.

Advance your career in digital marketing

The Digital Marketing Institute gives you access to world class training and certifications

Flexible study options

24/7 access whenever and wherever you want

Validated by industry experts

Best practice learning designed by leading professionals

Globally recognised certification

Setting the standard for digital education

Increased earning potential

Scalable career opportunities and access to incentivizing salaries

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We love questions, almost as much as we love providing answers. Here are a few examples of what we’re typically asked, along with our responses: 

Why should I study with the Digital Marketing Institute?
The Digital Marketing Institute is the global certification standard in digital education. To date, over 18,000 people in 115 countries have studied with the Digital Marketing Institute qualification, making ours the most widely taught digital certification standard in the world. The Digital Marketing Institute collaborates with global digital experts to define and develop the skills and qualifications required of today’s digital professionals.

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