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Rise to the
Digital Challenge

While the need to adopt and harness digital technologies may be known as the way to succeed, many organizations are not sure how or where to begin.

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Our experience in the digital sphere makes us uniquely placed to understand the hurdles organizations comes across.

The key challenges we experience are two-fold.The first is the scale of change needed to make a business digitized to compete and thrive in the digital economy. The second is the lack of skilled digital professionals available to guide and support an organization. Both pose great challenges, but with our support, both are solvable.

Digital
Skills Gap

While once confined to the IT department, digital technologies now permeate the width and breadth of an organization. As a result, the demand for digital professionals with relevant and up-to-date skills is soaring, with no sign of slowing down.

With the hunt for skills creating a ‘war for talent’, organizations need to look internally to assess what digital expertise exists in their workforce. By identifying skills and knowledge along with the digital gaps, the Digital Marketing Institute can develop a learning program that addresses the specific needs of an organization. 

Solutions

Professional Certification

Our professional certification validates the digital prowess of your organization and sets the standard for your employees' knowledge and skills across the business.

Solutions

How strong are
your organization's
digital skills?

Just how much does your staff know about digital marketing? We've developed the Digital Diagnostic to help you find out.

Want to Know More?

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What the experts say

"Digital technology has changed so much for businesses. It has created a sense of urgency and given consumers an unprecedented level of control."

Sade Council,Digital Strategist & Subject Matter Expert,

FOUNDATION CERTIFICATE IN DIGITAL

Syllabus & Course Overview

A six hour course, it will provide you with a knowledge of digital techniques and tactics and also how to use them effectively in a business setting to build the digital capability of your role, team and organization.

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Foundations of Digital

The Foundations of Digital module is designed to help you understand the key concepts of digital, how it has changed customer behavior and the implications for your role and wider business. It will enable you to recognize how customer behavior and expectations have changed with the advance of digital technology.

Topics

  • Customer behavior and expectations
  • Growth of online
  • Customer journey
  • Fundamentals of digital
  • Digital touchpoints
  • Digital marketing vs. traditional

Web & Email

The Web and Email module will help you understand the importance of an online presence for business. It will also cover key terms to enable you to understand the terminology commonly used in a digital world.
The module will also explore online advertising in terms of approach and principles and teach you about the process of conversion. This will include the fundamentals of web design and User Experience (UX) so you understand how to attract visitors to a website or relevant campaign landing page.

Topics

  • Online presence: Websites (web pages
  • and best practice) and key terms
  • Online Advertising: Approaches and
  • Principles
  • Content & Content Marketing
  • Customer journey
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