Search Engine Optimisation - Setup

3 HOURS · ONLINE · NO PRE-REQS

Programme Highlights

Participants will learn about the key concepts relating to Search Engine Optimization (SEO), understand what is meant by a search engine algorithm, and appreciate how search engines work on the basis of spiders which crawl the Internet and carry out page indexation, based on these algorithms. Participants will understand key terms within SEO: natural, organic, paid search results, and the concept of Search Engine Results Pages (SERPs).

This 3-hour SEO Setup Module enables participants to understand Search Engine Optimization (SEO) and to recognize the benefits and implications of SEO both for the website, in terms of its technical setup, but also in terms of how content is adopted, refreshed and maintained across the website. Participants will distinguish between SEO and Pay-Per-Click (PPC) advertising, and develop a keen awareness about how consumers engage with search engines.

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