Pay Per Click Advertising - Search

3 HOURS · ONLINE · NO PRE-REQS

Enrol today

Programme Highlights

In this module, participants will learn about the key concepts relating to PPC advertising, including paid and organic search traffic, as well as the role of the keyword within online search and within the customer journey.

Cathal from @dmigroup teaching us all about PPC and social advertising on mobile! #3xedigital #mobileworld

Cathal Melinn, Paid Media Manager @ Digital Marketing Institute

The PPC Advertising – Search Module introduces the fundamental concepts of Pay-Per-Click Advertising and enables participants to develop the knowledge and skills to create and implement successful Pay-Per-Click (PPC) advertising campaigns.

Advance your career in digital marketing

The Digital Marketing Institute gives you access to world class training and certifications

Flexible study options

24/7 access whenever and wherever you want

Validated by industry experts

Best practice learning designed by leading professionals

Globally recognised certification

Setting the standard for digital education

Increased earning potential

Scalable career opportunities and access to incentivizing salaries

Enrol today

Based on your location we have a selection of learning options for you

Study online with the Digital Marketing Institute

Study Time: 3 hrs

Got Questions? Get Answers

We love questions, almost as much as we love providing answers. Here are a few examples of what we’re typically asked, along with our responses: 

Why should I study with the Digital Marketing Institute?
The Digital Marketing Institute is the global certification standard in digital education. To date, over 18,000 people in 115 countries have studied with the Digital Marketing Institute qualification, making ours the most widely taught digital certification standard in the world. The Digital Marketing Institute collaborates with global digital experts to define and develop the skills and qualifications required of today’s digital professionals.

More Questions? Contact Us

How strong are your digital skills?

Just how much do you know about digital marketing? We've designed the Digital Diagnostic to help you find out.

Try for free

Industry ready courses

VIEW COURSES