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Get the competitive edge in 2017 with a Postgraduate Diploma in Digital Marketing. Download a brochure to find out more.

Postgraduate Diploma in Digital Marketing

STUDY ONLINE · ADVANCED ·

Confidently drive and deliver digital marketing strategies and campaigns beyond boardroom level with a Postgraduate Diploma in Digital Marketing. Dramatically increase ROI and career performance. The postgraduate diploma is perfect for both digital or traditional marketers looking to validate their skills with a globally recognized certification.

This practitioner-led programme is delivered by high-caliber digital marketing experts equipped the most up-to-date tools, trends, and practical insights within the industry.

This course commences February 1st 2017.

Applications due by Wednesday 14th December

Professionals are advised to apply in advance to secure their place. 

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What you'll learn

Introduction

The Digital Marketing Institute’s Postgraduate Diploma delivers the framework and tools needed to meet the challenges of our economy today - and tomorrow. Digital marketing is one of the few industries where the demand for skilled professionals is higher than the supply. This is the perfect time for you to gain a digital marketing qualification and future-proof your career with the certification standard in digital marketing.

The Postgraduate Diploma in Digital Marketing comprises the following five streams:

Search Marketing, Social Media Marketing, Mobile Marketing, Digital Strategy and Planning, General

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Digital Strategy and Planning

Most marketers are now expected to know how to develop both digital and traditional strategies, but there are crucial differences between the two. The Digital Strategy and Planning module provides you with the know-how to effectively plan, budget and resource digital marketing campaigns. 

Our course will equip you with the skills to develop a digital marketing strategy that will stand up to the rigour and scrutiny of board-level decision making. Everything from budgeting, personnel selection and analytics, to reputation management and social customer service is covered in this module; arming you with the vital knowledge you need to develop comprehensive, effective digital marketing strategies of your own. 

Topics covered include:

Introduction to Strategy and Planning, Traditional Communications, Digital Communications, Digital Channels, Social Customer Service, Budget, Personnel, Risks and Reputation, Analytics, and Strategy Formulation and Planning

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Social Media Marketing

Social networks have grown to become one of the primary communication channels on the internet. Conversations about your brand and industry are taking place online continuously, with or without your engagement. Learning how to be part of that conversation and how to positively influence it to build brand credibility and grow your business is essential.

Under the social media module, students will gain an invaluable understanding of how to monitor, analyse, manage and evaluate their social media marketing efforts and budgetary spend. 

Topics covered include:

Introduction to Social Media, Content Creation, Content Outreach, Facebook, Twitter, LinkedIn, Google+, YouTube, Future Trends, and Social Media Strategy and Planning

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Search Marketing (PPC & SEO)

Search marketing remains one of the most influential digital disciplines with over 90% of web users relying on search engines to find what they are looking for. This module gives you all the skills you need to build effective search marketing campaigns. 

Students will gain an intricate knowledge of all search disciplines from Search Engine Optimisation (SEO) to Pay-Per-Click (PPC) advertising and analytics. 

Topics covered include:

Introduction to Search Marketing, SEO - Setup, SEO - Content, SEO - Workshop, PPC Advertising - Search, PPC Advertising - Display Networks, PPC Advertising - Video, Analytics - Setup, Analytics - Applied, Search Strategy and Planning

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Mobile Marketing

In the evolution of digital, the most important step has been the leap from the internet on your desktop to the internet in your hand. Mobile is one of the fastest growing disciplines within digital marketing; the world’s leading digital brands now design and optimise for mobile first and desktop second.

The Mobile Marketing module helps you to develop a range of skills you need to excel as a mobile marketing specialist, harnessing the unique power and connectivity associated with mobile marketing. Most importantly, it provides you with the opportunity to engage and transact with your target audience in a relevant and meaningful way based on the context of mobile. 

Topics covered include:

Introduction to Mobile Marketing, Mobile Messaging, Mobile Sites, Mobile Apps, Mobile Advertising, Mobile Video, Mobile Games Marketing, mCommerce, Cross Channel, and Mobile Strategy and Planning

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Digital Display Advertising

You will learn about the essential tactics and metrics that underpin digital display advertising, so you can develop a visually impactful advertising campaign to promote your brand and acquire new customers. This stream of the Masters will enable you to develop an expertise in every stage of the display advertising cycle, from creating to serving an ad.

You will also be able to ensure that your ads as effective as possible and incorporate everything from targeted Calls-To-Action to appropriate campaign imagery. The modules will equip you with an enhanced knowledge of programmatic advertising and retargeting, and teach you how to use these practices to your advantage.

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E-Commerce

The e-commerce stream will present powerful case studies of major e-commerce retailers to demonstrate the impact of e-commerce and how you can harness it as part of your digital marketing strategy. You will learn about the most important operational features and functionality of e-commerce sites, including the components of an optimized product page that will best present your offering to potential and existing customers.

You will be able to integrate your CRM, email marketing and social media platforms into your e-commerce activity to create an all-inclusive strategy that will drive traffic to your site and convert customers. You will be able to apply e-commerce techniques in relation to the various stages of the purchase funnel and understand their role in the consumer journey in order to enhance your strategy.

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Email Marketing​

You will develop a comprehensive understanding of email marketing techniques that will enable you to target customers in a personalized, direct way. The email marketing stream will examine the concept of SPAM, and how you can optimize your marketing emails to avoid being categorized as SPAM.

You will be able to carry out advanced segmentation which will enable you to create and manage streamlined subscriber lists that you can interact with in the most relevant manner possible. You will learn how to maximize open and click rates, guarantee engagement and increase conversion, in line with your overall business goals.

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User Focused Web Design

You will be exposed to fundamental definitions and illustrative examples of effective user-focused web design (UXD) that will support your business’s digital marketing strategy. This stream of the Masters will empower you to conduct research to define user needs and priorities, and carry out valuable competitor analysis.

You will learn how to protect your site from shopping cart abandonment, and gain an expert insight into the conversion process, from initial purchase decision to fulfilment. These modules will teach you everything you need to know about functional design and its potential impact on the customer buying process.

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Advance your career with a Postgraduate Diploma

Further your career and achieve more with the Digital Marketing Institute 

Flexible study options

Whether you are studying at home, or on a tablet on your way to work, you can enjoy 24-hour access to video lectures, slide presentations, practical exercises, quizzes and a supportive student network. Never fear missing a class again.

Designed and validated by industry experts

We bring together the world’s leading digital brands and agencies to review and approve your syllabus and course content. We work with companies such as Google, Facebook and Twitter to define a syllabus that will develop your digital career.

Internationally Recognized Accreditation

The Digital Marketing Institute is the global certification standard in Digital Marketing, producing more graduates trained to a single digital standard than any other certification body.

Experience the Global Standard

Our courses are taught in over 70 countries around the world and we have trained more graduates to a single digital education standard than any other certification body.

Our Alumni thrive

Our students are working for top companies across the globe!

Over 92% of graduates say that the Digital Marketing Institute qualification has had a positive impact on their career

Admission Requirements

To apply for the Postgraduate Diploma in Digital Marketing, you must meet the minimum admission requirements:

The Postgraduate Diploma costs .

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PDDM Admission Requirements

Enroll Today

Based on your location we have a selection of learning options for you.

Study online with the Digital Marketing Institute

Start Date: November 1st
Study Time: 140 hours

Got Questions? Get Answers

We love questions, almost as much as we love providing answers. Here are a few examples of what we’re typically asked, along with our responses: 

I am not very IT savvy. Is this course technical?
No, in the sense that it is not a programming course, and you will not have to learn any coding. The Postgraduate Diploma in Digital Marketing focuses on the commercial aspect of online/digital marketing.
How do I apply for the Postgraduate Diploma?
All applicants must complete the application form along with a copy of their degree transcript. The transcript is a document from your university, which outlines your academic history, course studied, grades achieved and date of graduation. This can be requested from your university, if you do not have a copy. All applications and supporting documentation are reviewed by our Admissions Board, prior to places being offered on the course. Please note, if you purchase the course via our website, your place is only confirmed once your application has been approved.
Why should I study with the Digital Marketing Institute?
The Digital Marketing Institute is the global certification standard in digital education. To date, over 18,000 people in 80 countries have studied with the Digital Marketing Institute qualification, making ours the most widely taught digital certification standard in the world. The Digital Marketing Institute collaborates with global digital experts to define and develop the skills and qualifications required of today’s digital professionals.
Where will my qualification be recognized?
Successful completion will earn you a certification that is mapped onto the European Qualifications Framework and recognized and respected at a global level.

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