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Programme Highlights

Whether you’re a recent graduate or a professional who needs to upskill, this course will provide you with digital skills, knowledge and experience to drive your career forward. The Postgraduate Diploma delivers the framework and tools needed to meet the challenges of our economy today - and tomorrow.

This practitioner-led programme is delivered by high-caliber digital marketing experts equipped the most up-to-date tools, trends, and practical insights within the industry.

This course costs  and commences 1st December 2016.

Professionals are advised to apply in advance to secure their place. 

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What you'll learn


Whether you’re a recent graduate or a professional who needs to upskill, this course will provide you with digital skills, knowledge and experience to drive your career forward.

Through dynamic lectures and case studies you will gain exposure to the latest techniques and tools to improve your digital marketing and brand-building efforts. You will graduate with all the skills you need to develop first class digital marketing strategies for your own company.

The Postgraduate Diploma in Digital Marketing comprises the following five streams:

Search Marketing, Social Media Marketing, Mobile Marketing, Digital Strategy and Planning, General

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Search Marketing

Search marketing remains one of the most influential digital disciplines with over 90% of web users relying on search engines to find what they are looking for. This module gives you all the skills you need to build effective search marketing campaigns. 

Students will gain an intricate knowledge of all search disciplines from Search Engine Optimisation (SEO) to Pay-Per-Click (PPC) advertising and analytics. 

Topics covered include:

Introduction to Search Marketing, SEO - Setup, SEO - Content, SEO - Workshop, PPC Advertising - Search, PPC Advertising - Display Networks, PPC Advertising - Video, Analytics - Setup, Analytics - Applied, Search Strategy and Planning

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Social Media Marketing

Social networks have grown to become one of the primary communication channels on the internet. Conversations about your brand and industry are taking place online continuously, with or without your engagement. Learning how to be part of that conversation and how to positively influence it to build brand credibility and grow your business is essential.

Under the social media module, students will gain an invaluable understanding of how to monitor, analyse, manage and evaluate their social media marketing efforts and budgetary spend. 

Topics covered include:

Introduction to Social Media, Content Creation, Content Outreach, Facebook, Twitter, LinkedIn, Google+, YouTube, Future Trends, and Social Media Strategy and Planning

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Mobile Marketing

In the evolution of digital, the most important step has been the leap from the internet on your desktop to the internet in your hand. Mobile is one of the fastest growing disciplines within digital marketing; the world’s leading digital brands now design and optimise for mobile first and desktop second.

The Mobile Marketing module helps you to develop a range of skills you need to excel as a mobile marketing specialist, harnessing the unique power and connectivity associated with mobile marketing. Most importantly, it provides you with the opportunity to engage and transact with your target audience in a relevant and meaningful way based on the context of mobile. 

Topics covered include:

Introduction to Mobile Marketing, Mobile Messaging, Mobile Sites, Mobile Apps, Mobile Advertising, Mobile Video, Mobile Games Marketing, mCommerce, Cross Channel, and Mobile Strategy and Planning

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Digital Strategy and Planning

Most marketers are now expected to know how to develop both digital and traditional strategies, but there are crucial differences between the two. The Digital Strategy and Planning module provides you with the know-how to effectively plan, budget and resource digital marketing campaigns. 

Our course will equip you with the skills to develop a digital marketing strategy that will stand up to the rigour and scrutiny of board-level decision making. Everything from budgeting, personnel selection and analytics, to reputation management and social customer service is covered in this module; arming you with the vital knowledge you need to develop comprehensive, effective digital marketing strategies of your own. 

Topics covered include:

Introduction to Strategy and Planning, Traditional Communications, Digital Communications, Digital Channels, Social Customer Service, Budget, Personnel, Risks and Reputation, Analytics, and Strategy Formulation and Planning

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Marketers are expected to know about many additional areas of digital including Display, Email, E-commerce and User Focused Design. The General stream provides you with the knowledge required to plan, budget and resource campaigns across Digital, Email and e-Commerce.

In addition, you will learn the fundamental principles of user focused design and why it is so relevant to customers.

Topics covered include:

Digital Display, eCommerce, Email and User Focused Design

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Advance your career with a Postgraduate Diploma

Further your career and achieve more with the Digital Marketing Institute 

Flexible study options

Whether you are studying at home, or on a tablet on your way to work, you can enjoy 24-hour access to video lectures, slide presentations, practical exercises, quizzes and a supportive student network. Never fear missing a class again.

Designed and validated by industry experts

We bring together the world’s leading digital brands and agencies to review and approve your syllabus and course content. We work with companies such as Google, Facebook and Twitter to define a syllabus that will develop your digital career.

Internationally Recognized Accreditation

The Digital Marketing Institute is the global certification standard in Digital Marketing, producing more graduates trained to a single digital standard than any other certification body.

Experience the Global Standard

Our courses are taught in over 70 countries around the world and we have trained more graduates to a single digital education standard than any other certification body.

Our Alumni thrive

Our students are working for top companies across the globe!

Over 92% of graduates say that the Digital Marketing Institute qualification has had a positive impact on their career

Admission Requirements

To apply for the Postgraduate Diploma in Digital Marketing, you must meet the minimum admission requirements:

The Postgraduate Diploma costs .

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PDDM Admission Requirements

Enroll Today

Based on your location we have a selection of learning options for you.

Study online with the Digital Marketing Institute

Start Date: November 1st
Study Time: 140 hours

Got Questions? Get Answers

We love questions, almost as much as we love providing answers. Here are a few examples of what we’re typically asked, along with our responses: 

I am not very IT savvy. Is this course technical?
No, in the sense that it is not a programming course, and you will not have to learn any coding. The Postgraduate Diploma in Digital Marketing focuses on the commercial aspect of online/digital marketing.
How do I apply for the Postgraduate Diploma?
All applicants must complete the application form along with a copy of their degree transcript. The transcript is a document from your university, which outlines your academic history, course studied, grades achieved and date of graduation. This can be requested from your university, if you do not have a copy. All applications and supporting documentation are reviewed by our Admissions Board, prior to places being offered on the course. Please note, if you purchase the course via our website, your place is only confirmed once your application has been approved.
Why should I study with the Digital Marketing Institute?
The Digital Marketing Institute is the global certification standard in digital education. To date, over 18,000 people in 80 countries have graduated with a Digital Marketing Institute qualification, making ours the most widely taught digital certification standard in the world. The Digital Marketing Institute collaborates with global digital experts to define and develop the skills and qualifications required of today’s digital professionals.
Where will my qualification be recognized?
Successful completion will earn you a certification that is mapped onto the European Qualifications Framework and recognized and respected at a global level.

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