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Postgraduate Diploma
in Digital Marketing

"Between the course management team, comprehensive learning content and weekly blogs on the Digital Marketing Institute website, I felt that my learning experience was very well supported overall."

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Postgraduate Diploma
in Digital Marketing

Dramatically increase ROI and career performance, confidently drive and deliver digital marketing strategies and campaigns beyond boardroom level.

The Postgraduate Diploma is perfect for both digital or traditional marketers looking to validate their skills with a globally recognized certification. This practitioner-led programme is delivered by high-caliber digital marketing experts equipped the most up-to-date tools, trends, and practical insights within the industry.

FEE DOWNLOAD BROCHURE

Dramatically increase ROI and career performance, confidently drive and deliver digital marketing strategies and campaigns beyond boardroom level.

The Postgraduate Diploma is perfect for both digital or traditional marketers looking to validate their skills with a globally recognized certification. This practitioner-led programme is delivered by high-caliber digital marketing experts equipped the most up-to-date tools, trends, and practical insights within the industry.

The course fee is .

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Course commences 1st April 2017. Applications due by Wednesday, 8th February.

"The course is a great opportunity to get a broad overview of all aspects of a digital strategy. I found it really useful to understand a number of areas of digital and then focus in on a couple of areas that interested me most."

Roisin Milmoe, PWC

The course fee is .

DOWNLOAD COURSE BROCHURE

Course commences 1st April 2017. Applications due by Tuesday, 28th February.

Module Overview

Become a certified digital marketing leader

Comprised of digital leaders such as Google and Facebook, our Syllabus Advisory Council informs and validates our learning content to ensure it is cutting-edge, relevant and technically accurate.

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I felt that the Digital Marketing Institute offered me exactly what I was looking for.

Gavin O’Leary, Company of Huskies Read More

For me, everything from the learning materials to the video lectures complemented my learning experience.

Anna Moldovan, Google Read More

The knowledge I gained at the Digital Marketing Institute has helped me to execute marketing campaigns on a global scale.

Davin Kelly, Twitter Read More

The chance to learn from the very tenured lecturers that they have on staff was the main draw for me.

Kelly Herbst, Hubspot Read More

The course was a great opportunity to get a broad overview of all aspects of a digital strategy.

Roisin Milmoe, PWC Read More

Admission Requirements

To apply for the Postgraduate Diploma in Digital Marketing, you must meet the minimum admission requirements:

The Postgraduate Diploma costs .

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PDDM Admission Requirements

Got questions?

Who should take this course?

Marketing Professionals - to add online to the marketing mix and get the most out of their Digital Marketing channels. Graduates of other disciplines – to re-train or up-skill in an industry that is continually crying out for qualified candidates. Sales Professionals – to learn how to successfully utilize Digital Marketing for lead generation. Sole Traders and Small Business Owners – to find out what online marketing channels would work for your business and how to implement your Digital Marketing strategy. CEOs of large companies – to make informed strategic decisions.

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Do I need to have a marketing background?

Not necessarily. The Postgraduate Diploma in Digital Marketing focuses on the commercial aspect of online marketing.

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How is the programme assessed?

The Postgraduate programme includes the completion of two 5,000 word Digital Marketing assignments – a Digital Marketing Research paper and a Digital Marketing Strategy. Please note: As part of your Digital Marketing Research paper you will be required to undertake real world research (in the form of surveys, focus groups and/or interviews for example).

These assignments are designed to offer students the opportunity to produce meaningful and grounded Digital Marketing projects focused on their own career or business aspirations.

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Admission requirements

  • Third level honours degree (minimum second class honours) in either business/commerce/marketing and a minimum of 2 years' relevant work experience or
  • Significant and relevant work experience (minimum 2 years)

All applicants must demonstrate an interest in and aptitude for digital marketing and may be subject to interview. If English is not your first language, you must have a minimum IELTS level 6.0 or equivalent.

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Where will my qualification be recognized?

Our qualifications are world class. We offer courses in over 80 countries and are courses are recognised by the Scottish Qualifications Authority. This allows you to take your Digital Marketing Institute qualification with you, no matter where your exciting career may take you.

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How do I apply?

All applicants must complete the application form along with a copy of their degree transcript. The transcript is a document from your university which outlines your academic history, course studied, grades achieved and date of graduation. This can be requested from your university, if you do not have a copy. All applications and supporting documentation are reviewed by our Admissions Board, prior to places being offered on the programme. Please note, if you purchase the programme via our website, your place is only confirmed once your application has been approved.

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How strong are
your digital skills

Just how much do you know about digital marketing? We've designed the Digital Diagnostic to help you find out.