Search Engine Marketing – Pay Per Click


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Programme Highlights

At the end of this course, you will understand how Pay per Click advertising works and how you can take advantage of this advertising option. You will be in a position to plan and implement a Google AdWords advertising campaign. You should also be able to articulate your requirements regarding your AdWords account with your advertising/marketing agency.

Cathal from @dmigroup teaching us all about PPC and social advertising on mobile! #3xedigital #mobileworld

Cathal Melinn, Paid Media Manager @ Digital Marketing Institute

Pay per Click (PPC) advertising campaigns allow you to maximize your company’s visibility on key search engines. This course clearly explains how to set-up Google AdWords campaigns that are compelling and effective. We show you how to develop and manage your campaigns while increasing your click through rates (CTR’s) and decreasing your advertising budget.

You will be taken through a live tutorial to set up your own Pay-Per-Click campaign. If you have either under-performing campaigns or you simply want to get more out of your current AdWords budget, then this course is for you. Prepared and delivered by AdWords Experts, we explain how to optimize your campaigns, reduce your spend and get the most of your advertising spend.

You will learn what’s involved in ongoing AdWords campaign management, find out how to set your budget and how to write compelling advert copy. We take you through all of the essentials of planning, implementing and managing your successful PPC campaigns.

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