Mobile Messaging

3 HOURS · ONLINE · NO PRE-REQS

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Programme Highlights

The Mobile Messaging module helps participants learn about the significant marketing opportunities afforded by mobile.

The Mobile Messaging module helps participants learn about the significant marketing opportunities afforded by mobile.

Participants will learn about Short Message Service (SMS) technology, and to appreciate how push messaging functions as part of an active mobile marketing engagement.

Participants will learn about Short Codes and keywords, and appreciate how a mobile marketing campaign is developed, operated and optimized.

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