3 HOURS · ONLINE · NO PRE-REQS
Programme participants will recognize emergent trends in mobile advertising and also be aware of relevant laws and guidelines, including privacy and data protection that pertain to the different aspects of mobile marketing.
Cathal from @dmigroup teaching us all about PPC and social advertising on mobile! #3xedigital #mobileworld
Cathal Melinn, Paid Media Manager @ Digital Marketing Institute
The Mobile Advertising module centres upon the idea of mobile advertising as a one-on-one, bilateral marketing exchange, which offers unique opportunities and advantages for marketers.
Participants will learn about the different advertising channels that are available, how to select different ad networks that will be consistent with their mobile marketing campaign, and appreciate the unique targeting and segmentation options available within mobile network advertising.
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