Introduction to Social Media Marketing


Enrol today

Programme Highlights

The Introduction to Social Media Marketing Module enables participants to harness the power and reach of social media as a core driver of the marketing strategy for their organization.

Cathal from @dmigroup teaching us all about PPC and social advertising on mobile! #3xedigital #mobileworld

Cathal Melinn, Paid Media Manager @ Digital Marketing Institute

Participants will understand the foundation principles of social media marketing. They will learn how communication tactics can be applied in order to develop an integrated and effective overall social media marketing approach which complements the organization’s broader business goals.

Participants will also appreciate the value of ongoing monitoring and analysis as a way of managing and evaluating their social media marketing efforts and budgetary spend. Participants will also be aware of relevant laws and guidelines that pertain to the different aspects of using social media for business.Participants will be given a strong understanding of the modules that lay ahead and how each discipline within search marketing interacts with and affects the others. In addition, this module outlines how search marketing sits within the wider digital marketing practice.

Our Alumni thrive

Our students are working for top companies across the globe!

Advance your career in digital marketing

The Digital Marketing Institute gives you access to world class training and certifications

Flexible study options

24/7 access whenever and wherever you want

Validated by industry experts

Best practice learning designed by leading professionals

Globally recognised certification

Setting the standard for digital education

Increased earning potential

Scalable career opportunities and access to incentivizing salaries

Enrol today

Based on your location we have a selection of learning options for you

Study online with the Digital Marketing Institute

Study Time: 3 hrs

Got Questions? Get Answers

We love questions, almost as much as we love providing answers. Here are a some examples of what we’re typically asked, along with our responses: 

Why should I study with the Digital Marketing Institute?
The Digital Marketing Institute is the global certification standard in digital education. To date, over 18,000 people in 115 countries have studied with the Digital Marketing Institute qualification, making ours the most widely taught digital certification standard in the world. The Digital Marketing Institute collaborates with global digital experts to define and develop the skills and qualifications required of today’s digital professionals.

More Questions? Contact Us

How strong are your digital skills?

Just how much do you know about digital marketing? We've designed the Digital Diagnostic to help you find out.

Try for free