Introduction to Social Media Marketing
3 HOURS · ONLINE · NO PRE-REQS
The Introduction to Social Media Marketing Module enables participants to harness the power and reach of social media as a core driver of the marketing strategy for their organization.
Cathal from @dmigroup teaching us all about PPC and social advertising on mobile! #3xedigital #mobileworld
Cathal Melinn, Paid Media Manager @ Digital Marketing Institute
Participants will understand the foundation principles of social media marketing. They will learn how communication tactics can be applied in order to develop an integrated and effective overall social media marketing approach which complements the organization’s broader business goals.
Participants will also appreciate the value of ongoing monitoring and analysis as a way of managing and evaluating their social media marketing efforts and budgetary spend. Participants will also be aware of relevant laws and guidelines that pertain to the different aspects of using social media for business.Participants will be given a strong understanding of the modules that lay ahead and how each discipline within search marketing interacts with and affects the others. In addition, this module outlines how search marketing sits within the wider digital marketing practice.
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