Introduction to Search Marketing


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Programme Highlights

The Introduction to Search Marketing Module introduces participants to the key technical concepts of search marketing. Students will learn how the core search elements, including search engine optimization, pay per click advertising, and analytics, work together to drive targeted, high converting traffic.

Participants will be given a strong understanding of the modules that lay ahead and how each discipline within search marketing interacts with and affects the others. In addition, this module outlines how search marketing sits within the wider digital marketing practice.

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