Introduction to Mobile Marketing

3 HOURS · ONLINE · NO PRE-REQS

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Programme Highlights

The Introduction to Mobile Marketing module enables course participants to appreciate the unique power and connectivity associated with mobile marketing, and the compelling opportunity to engage and transact with their target audience in a relevant and meaningful way.

In the module, participants will gain exposure to a broad range of mobile marketing technologies including Mobile Messaging, where they learn about the opportunity with SMS and MMS technologies to administer brand messages, Mobile Sites, which addresses the area of mobile optimized websites and responsive technologies, and Mobile Apps, which considers mobile apps, and the process of developing apps that would be suitable, practical, and fulfill a genuine consumer need.

Participants will also learn about Mobile Advertising in terms of the broad range of advertising possibilities and in terms of the unique opportunities and advantages that mobile advertising offers.

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