Email Marketing


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Programme Highlights

After attending this course, participants will have a clear understanding of how to design, create and implement successful email marketing campaigns for your business. Note that this is not a technical course and will not teach you how to create email templates using HTML and CSS.

Email Marketing, when carried out properly is still one of the most effective forms of digital marketing thanks to the powerful reporting tools available to marketers. This course clearly explains how permission-based email marketing plays an integral part in digital marketing to increase customer reach and sales. 

You will find out how to write, time and test campaigns as well as gain an insight into data protection considerations. Email continues to be an outstanding customer communications tool despite the challenges of deliverability, inbox stand-out and list member dormancy.

Advance your career in digital marketing

The Digital Marketing Institute gives you access to world class training and certifications

Flexible study options

24/7 access whenever and wherever you want

Validated by industry experts

Best practice learning designed by leading professionals

Globally recognised certification

Setting the standard for digital education

Increased earning potential

Scalable career opportunities and access to incentivizing salaries

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We love questions, almost as much as we love providing answers. Here are a few samples of what we’re typically asked, along with our responses: 

Why should I study with the Digital Marketing Institute?
The Digital Marketing Institute is the global certification standard in digital education. To date, over 18,000 people in 115 countries have studied with the Digital Marketing Institute qualification, making ours the most widely taught digital certification standard in the world. The Digital Marketing Institute collaborates with global digital experts to define and develop the skills and qualifications required of today’s digital professionals.

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