Digital Strategy and Planning – Budgets


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Programme Highlights

Participants will learn about the training perspectives for Digital Communications, and how they are multi-layered. The new training perspectives for the organization are: cultural, technical and organizational. Training needs to be planned in order to support new roles and functions, as well as the strategic objectives of the organization. Participants will also consider how new roles and functions within digital will also integrate with traditional roles and functions.

The Budget Module enables participants to recognize budgeting methodologies for Digital Marketing activities and the factors which must be considered when setting a budget. Budget allocation is the formal indicator from the organization that it is invested in Digital Communications, and sees the opportunity of digital as a significant potential contributor to the success and ongoing viability of the business.

Advance your career in digital marketing

The Digital Marketing Institute gives you access to world class training and certifications

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Validated by industry experts

Best practice learning designed by leading professionals

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Setting the standard for digital education

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Scalable career opportunities and access to incentivizing salaries

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Why should I study with the Digital Marketing Institute?
The Digital Marketing Institute is the global certification standard in digital education. To date, over 18,000 people in 115 countries have studied with the Digital Marketing Institute qualification, making ours the most widely taught digital certification standard in the world. The Digital Marketing Institute collaborates with global digital experts to define and develop the skills and qualifications required of today’s digital professionals.

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