Content Creation

3 HOURS · ONLINE · NO PRE-REQS

Programme Highlights

This module equips you with the knowledge and skills to resource a content management function, to target your audience, select your platform and make use of social listening and competitor analysis.

The Content Creation Module introduces you to the concept of engaging with, and acquiring customers using the creation and sharing of media content.

On completion of this module, you will understand the value of social amplification and what makes content shareable within social networks. You will learn how to use social listening to monitor your brand on social media platforms and recognise which formats are suitable for the various target audiences.

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Study online with the Digital Marketing Institute

Study Time: 3 hrs

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Why should I study with the Digital Marketing Institute?
The Digital Marketing Institute is the global certification standard in digital education. To date, over 18,000 people in 80 countries have studied with the Digital Marketing Institute qualification, making ours the most widely taught digital certification standard in the world. The Digital Marketing Institute collaborates with global digital experts to define and develop the skills and qualifications required of today’s digital professionals.

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