Analytics Setup

3 HOURS · ONLINE · NO PRE-REQS

Programme Highlights

This 3-hour Analytics Setup module enables participants to understand how to measure, monitor and optimize their digital marketing campaigns.

 Participants will recognize that web analytics is the discipline that underpins measurement for digital marketing campaigns, and appreciate the full range of features and capabilities associated with analytics products.

The module teaches participants to set up accounts and goals, understand tracking codes and reporting metrics. Participants will learn how content measurement reports are organised and arranged within Analytics and be able to measure website performance.

By the end of the module, participants will recognise how web analytics is the discipline that underpins measurement for digital marketing, and appreciate the full range of features and capabilities associated with Analytics.

Advance your career in digital marketing

The Digital Marketing Institute gives you access to world class training and certifications

Flexible study options

24/7 access whenever and wherever you want

Validated by industry experts

Best practice learning designed by leading professionals

Globally recognised certification

Setting the standard for digital education

Increased earning potential

Scalable career opportunities and access to incentivizing salaries

Enroll today

Based on your location we have a selection of learning options for you

Study online with the Digital Marketing Institute

Study Time: 3 hrs

Got Questions? Get Answers

We love questions, almost as much as we love providing answers. Here are a few samples of what we’re typically asked, along with our responses: 

Why should I study with the Digital Marketing Institute?
The Digital Marketing Institute is the global certification standard in digital education. To date, over 18,000 people in 115 countries have studied with the Digital Marketing Institute qualification, making ours the most widely taught digital certification standard in the world. The Digital Marketing Institute collaborates with global digital experts to define and develop the skills and qualifications required of today’s digital professionals.

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How strong are your digital skills?

Just how much do you know about digital marketing? We've designed the Digital Diagnostic to help you find out.