3 HOURS · ONLINE · NO PRE-REQS
This 3-hour Analytics Setup module enables participants to understand how to measure, monitor and optimize their digital marketing campaigns.
Participants will recognize that web analytics is the discipline that underpins measurement for digital marketing campaigns, and appreciate the full range of features and capabilities associated with analytics products.
The module teaches participants to set up accounts and goals, understand tracking codes and reporting metrics. Participants will learn how content measurement reports are organised and arranged within Analytics and be able to measure website performance.
By the end of the module, participants will recognise how web analytics is the discipline that underpins measurement for digital marketing, and appreciate the full range of features and capabilities associated with Analytics.
Advance your career in digital marketing
The Digital Marketing Institute gives you access to world class training and certifications
Flexible study options
24/7 access whenever and wherever you want
Validated by industry experts
Best practice learning designed by leading professionals
Globally recognised certification
Setting the standard for digital education
Increased earning potential
Scalable career opportunities and access to incentivizing salaries
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Study online with the Digital Marketing Institute
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