Strategies For The New Customer Journey

We are experiencing a period of acceleration in digital transformation, as businesses were forced to speed up the adoption of digital technology and develop digital and/or digitally-enabled products and services that could be marketed and sold quickly. Digital Marketing professionals in response have pivoted, replaced, and evolved strategies and implement changes that could be here for the long haul.

We are joined by Clark Boyd, digital strategy consultant, author, and trainer, as we look at how to grow and retain your customers using your customer data in this redefined landscape and get results. 

In this session we will:

• Look at how customer demands and behaviors have changed
• Take a look at customer journey frameworks
• Consider different data sources
• Look at how to segment your audience
• We'll show how you can implement your new strategy.

Transform how you connect and engage with your customers. Get Results and Stay Ahead of the Game.