Is Zero-Party Data the future of marketing?

8th Dec 2021 02:00pm GMT
Online
Is Zero-Party Data the future of marketing?

Zero-party data is information that customers willingly and proactively give to brands, typically in the form of preferences and purchase intentions. It will become even more important in 2022 as marketers move away from third-party data and towards closer customer relationships and full personalization. 

Clark Boyd is a digital strategy consultant, author, and trainer. Over the last 12 years, he has devised and implemented international marketing strategies for brands including American Express, Adidas, and General Motors.

Today, Clark works with business schools at the University of Cambridge, Imperial College London, and Columbia University to design and deliver their executive-education courses on data analytics and digital marketing. 

Clark Boyd is a digital strategy consultant, author, and trainer. Over the last 12 years, he has devised and implemented international marketing strategies for brands including American Express, Adidas, and General Motors.

In this webinar he will look at all you need to know about zero-party, how marketers can capture this valuable currency, and the brands already getting it right today. 

  • Date and time
  • Dec 8th 2021
    Starts 02:00pm GMT
  • Location
  • Online
  • Add to calendar
  • Categories
    • Digital Strategy
    • E-Commerce
    • Data and Analytics
    • Digital Marketing
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