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Logical Operations Announces Partnership with the Digital Marketing Institute

15th July 2016

Today Logical Operations, the leading global information technology instructor-led courseware provider, announced that it has partnered with the Digital Marketing Institute, the recognized international certification standard for the digital marketing industry, to provide expert-facilitated training programs geared to help marketing and sales professionals gain the skills needed to succeed in the digital world.

The partnership will bring the Digital Marketing Institute’s professional certifications to Logical Operations’ network of over 3,000 partners worldwide, adding to the existing number of 15,000 plus professionals that the Digital Marketing Institute has already certified across 80 countries. As part of this partnership, training curriculum for the Professional Diploma in Digital Marketing course, the Digital Marketing Institute’s most widely taught digital marketing certification in the world, as well as training curriculum for the Professional Diploma in Digital Selling, Professional Diploma in Search Marketing, Professional Diploma in Mobile Marketing, Professional Diploma in Social Media Marketing, and Professional Diploma in Strategy and Planning are available now for immediate purchase on the Logical Operations store. Each of these 5-day instructor-led training programs include extensive hands-on activities and a real-world approach to gaining the skills needed for marketing and sales professionals to be more successful in their jobs.

Ian Dodson, co-founder and Director of the Digital Marketing Institute, said, “This partnership reflects the global demand for training in digital marketing and digital selling and the relevance of the Digital Marketing Institute’s certification standards for professionals, educators and industry. Logical Operation’s global presence and decades of experience educating corporations and consumers through its training delivery channel make them a terrific partner for the Digital Marketing Institute, and we are excited to be working with them to roll out our training to their extensive network.”

Logical Operations offers information technology and business professional courseware and certifications worldwide to its channel of commercial training providers, academic institutions, and enterprises. As more of an organization’s budget is allocated toward Sales and Marketing, Logical Operations sees programs like the Digital Marketing Institute’s as the next frontier of training and certification.

Bill Rosenthal, CEO of Logical Operations said, “Through our new partnership with the Digital Marketing Institute, we will be well positioned not only to provide a more comprehensive digital marketing training experience to our end customers through our training channel, but to ensure our end customer leaves class with a certification from a well-respected force in the industry.”

Michael Goeden, Director of Strategic Partnerships at the Digital Marketing Institute, said, “When looking at the profile of Logical Operation’s customers it was obvious that our certifications in digital marketing and digital selling would be a great addition, and would serve to strengthen their customer’s ‘digital’ training offer.”

About the Digital Marketing Institute

Founded in Dublin, Ireland in 2008, the Digital Marketing Institute is the certification standard in digital marketing education, training more graduates to a single standard than any other certification body.

The organisation works with the world’s largest and most influential brands to define the skills and qualifications required to excel in this rapidly growing industry through its Diploma, Postgraduate and Masters education programs. Industry-validated, the Digital Marketing Institute’s training is taught full-time, part-time and online in over 80 countries by the Digital Marketing Institute and its network of licensed education partners. 

The Digital Marketing Institute now certifies digital professionals through the following channels:

  •  Online: Where students can study for certification directly with the Digital Marketing Institute through online learning
  •  Licence: Where the Digital Marketing Institute licences its syllabus to an approved third party organisation to teach the content on its behalf
  •  Corporate: Where the Digital Marketing Institute offers access to its learning library to enterprise level corporates and delivers tailored certification programmes

About Logical Operations

Logical Operations helps organizations and individuals maximize training with an adaptable expert-facilitated learning experience. Its more than 5,100 titles are available globally through flexible delivery platforms that are designed for any learning environment. Logical Operations also offers a growing portfolio of high-stakes certifications such as Logical Operations Certified CyberSec First Responder and assessments including Logical Operations Certified CyberSAFE. Logical Operations' CEO, Bill Rosenthal, is a board member of the National Cyber Security Alliance (NCSA) and works alongside representatives from organizations such as AT&T, Bank of America, Facebook, Google, Intel, Microsoft, Verizon, Visa, and more, to make sure that everyone has the education and resources needed to stay safe and secure online. For more information, connect with Logical Operations at http://logicaloperations.com and on Twitter @logicalops.