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Get the competitive edge in 2017 with a Postgraduate Diploma in Digital Marketing. Download a brochure to find out more.
Postgraduate Diploma in Digital Marketing
STUDY ONLINE · ADVANCED ·
Confidently drive and deliver digital marketing strategies and campaigns beyond boardroom level with a Postgraduate Diploma in Digital Marketing. Dramatically increase ROI and career performance. The postgraduate diploma is perfect for both digital or traditional marketers looking to validate their skills with a globally recognized certification.
This practitioner-led programme is delivered by high-caliber digital marketing experts equipped the most up-to-date tools, trends, and practical insights within the industry.
This course commences March 1st 2017.
Applications due by Wednesday 18th January
Professionals are advised to apply in advance to secure their place.
What you'll learn
The Digital Marketing Institute’s Postgraduate Diploma delivers the framework and tools needed to meet the challenges of our economy today - and tomorrow. Digital marketing is one of the few industries where the demand for skilled professionals is higher than the supply. This is the perfect time for you to gain a digital marketing qualification and future-proof your career with the certification standard in digital marketing.
The Postgraduate Diploma in Digital Marketing comprises the following five streams:
Search Marketing, Social Media Marketing, Mobile Marketing, Digital Strategy and Planning, GeneralDownload Brochure
Digital Strategy and Planning
Most marketers are now expected to know how to develop both digital and traditional strategies, but there are crucial differences between the two. The Digital Strategy and Planning module provides you with the know-how to effectively plan, budget and resource digital marketing campaigns.
Our course will equip you with the skills to develop a digital marketing strategy that will stand up to the rigour and scrutiny of board-level decision making. Everything from budgeting, personnel selection and analytics, to reputation management and social customer service is covered in this module; arming you with the vital knowledge you need to develop comprehensive, effective digital marketing strategies of your own.
Topics covered include:
Introduction to Strategy and Planning, Traditional Communications, Digital Communications, Digital Channels, Social Customer Service, Budget, Personnel, Risks and Reputation, Analytics, and Strategy Formulation and PlanningDownload Brochure
Social Media Marketing
Social networks have grown to become one of the primary communication channels on the internet. Conversations about your brand and industry are taking place online continuously, with or without your engagement. Learning how to be part of that conversation and how to positively influence it to build brand credibility and grow your business is essential.
Under the social media module, students will gain an invaluable understanding of how to monitor, analyse, manage and evaluate their social media marketing efforts and budgetary spend.
Topics covered include:
Introduction to Social Media, Content Creation, Content Outreach, Facebook, Twitter, LinkedIn, Google+, YouTube, Future Trends, and Social Media Strategy and PlanningDownload Brochure
Search Marketing (PPC & SEO)
Search marketing remains one of the most influential digital disciplines with over 90% of web users relying on search engines to find what they are looking for. This module gives you all the skills you need to build effective search marketing campaigns.
Students will gain an intricate knowledge of all search disciplines from Search Engine Optimisation (SEO) to Pay-Per-Click (PPC) advertising and analytics.
Topics covered include:
Introduction to Search Marketing, SEO - Setup, SEO - Content, SEO - Workshop, PPC Advertising - Search, PPC Advertising - Display Networks, PPC Advertising - Video, Analytics - Setup, Analytics - Applied, Search Strategy and PlanningDownload Brochure
In the evolution of digital, the most important step has been the leap from the internet on your desktop to the internet in your hand. Mobile is one of the fastest growing disciplines within digital marketing; the world’s leading digital brands now design and optimise for mobile first and desktop second.
The Mobile Marketing module helps you to develop a range of skills you need to excel as a mobile marketing specialist, harnessing the unique power and connectivity associated with mobile marketing. Most importantly, it provides you with the opportunity to engage and transact with your target audience in a relevant and meaningful way based on the context of mobile.
Topics covered include:
Introduction to Mobile Marketing, Mobile Messaging, Mobile Sites, Mobile Apps, Mobile Advertising, Mobile Video, Mobile Games Marketing, mCommerce, Cross Channel, and Mobile Strategy and PlanningDownload Brochure
Digital Display Advertising
You will learn about the essential tactics and metrics that underpin digital display advertising, so you can develop a visually impactful advertising campaign to promote your brand and acquire new customers. This stream of the Masters will enable you to develop an expertise in every stage of the display advertising cycle, from creating to serving an ad.
You will also be able to ensure that your ads as effective as possible and incorporate everything from targeted Calls-To-Action to appropriate campaign imagery. The modules will equip you with an enhanced knowledge of programmatic advertising and retargeting, and teach you how to use these practices to your advantage.Download Brochure
The e-commerce stream will present powerful case studies of major e-commerce retailers to demonstrate the impact of e-commerce and how you can harness it as part of your digital marketing strategy. You will learn about the most important operational features and functionality of e-commerce sites, including the components of an optimized product page that will best present your offering to potential and existing customers.
You will be able to integrate your CRM, email marketing and social media platforms into your e-commerce activity to create an all-inclusive strategy that will drive traffic to your site and convert customers. You will be able to apply e-commerce techniques in relation to the various stages of the purchase funnel and understand their role in the consumer journey in order to enhance your strategy.Download Brochure
You will develop a comprehensive understanding of email marketing techniques that will enable you to target customers in a personalized, direct way. The email marketing stream will examine the concept of SPAM, and how you can optimize your marketing emails to avoid being categorized as SPAM.
You will be able to carry out advanced segmentation which will enable you to create and manage streamlined subscriber lists that you can interact with in the most relevant manner possible. You will learn how to maximize open and click rates, guarantee engagement and increase conversion, in line with your overall business goals.Download Brochure
User Focused Web Design
You will be exposed to fundamental definitions and illustrative examples of effective user-focused web design (UXD) that will support your business’s digital marketing strategy. This stream of the Masters will empower you to conduct research to define user needs and priorities, and carry out valuable competitor analysis.
You will learn how to protect your site from shopping cart abandonment, and gain an expert insight into the conversion process, from initial purchase decision to fulfilment. These modules will teach you everything you need to know about functional design and its potential impact on the customer buying process.Download Brochure
Advance your career with a Postgraduate Diploma
Further your career and achieve more with the Digital Marketing Institute
Flexible study options
Whether you are studying at home, or on a tablet on your way to work, you can enjoy 24-hour access to video lectures, slide presentations, practical exercises, quizzes and a supportive student network. Never fear missing a class again.
Designed and validated by industry experts
We bring together the world’s leading digital brands and agencies to review and approve your syllabus and course content. We work with companies such as Google, Facebook and Twitter to define a syllabus that will develop your digital career.
Internationally Recognized Accreditation
The Digital Marketing Institute is the global certification standard in Digital Marketing, producing more graduates trained to a single digital standard than any other certification body.
Experience the Global Standard
Our courses are taught in over 70 countries around the world and we have trained more graduates to a single digital education standard than any other certification body.
Our alumni thrive
Our Postgraduate students are working for top companies across the globe!
Over 92% of graduates say that the Digital Marketing Institute qualification has had a positive impact on their career
To apply for the Postgraduate Diploma in Digital Marketing, you must meet the minimum admission requirements:
The Postgraduate Diploma costs .
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