STUDY ONLINE · EXPERT ·
Galvanize your reputation as a digital marketing expert with a Masters in Digital Marketing. Enroll now for January 2017.
Masters in Digital Marketing
STUDY ONLINE · EXPERT LEVEL ·
If you want to join an exclusive community of highly recognized digital marketing specialists, the Masters in Digital Marketing is the most advanced qualification.
The Masters in Digital Marketing is a customized award at Masters level, awarded by the Digital Marketing Institute.
Graduates are recognized as "Digital Thought-Leaders" having developed the expertise to manage a successful and sustainable digital marketing strategy and completed a piece of research that is extremely valuable to their industry.
This course commences February 1st 2017.
Applications due by Wednesday 18th January
What you'll learn
The Masters in Digital Marketing is ideal for experienced marketing and business professionals who want to validate their expertise at a senior digital marketing level. The specialist level of knowledge you develop will place you among the top digital marketing professionals in the industry.
Through 150 hours of specialist on-demand digital marketing content, dynamic lectures, case studies and instructional webinars you will gain exposure to the latest techniques and tools for improving your digital marketing and brand building efforts. You will also receive the guidance of both a digital industry expert and academic supervisor to assist you with the writing of your thesis.
The Masters can take between 12 to 24 months to complete; you have up to 60 weeks to complete stage one of the Masters, and an additional 52 weeks to complete stage two. Stage one consists of 150 hours of specialist digital content and the completion of two assignments. Stage two will involve a series of online webinars and mentorship to support the completion of your research-based thesis.
Stage 1 of the Masters in Digital Marketing comprises the following four core modules, along with additional lectures focused on email marketing and eCommerce.Download Brochure
Module 1: Search Marketing
Search marketing remains one of the most influential digital disciplines with over 90% of web users relying on search engines to find what they are looking for. This module gives you all the skills you need to build effective search marketing campaigns.
Students will gain an intricate knowledge of all search disciplines from Search Engine Optimization (SEO) to Pay-Per-Click (PPC) advertising and analytics.Download Brochure
Module 2: Social Media Marketing
Social networks have grown to become one of the primary communication channels on the internet. Conversations about your brand and industry are taking place online continuously, with or without your engagement.
Learning how to be part of that conversation and how to positively influence it to build brand credibility and grow your business is essential. Under the social media module, students will gain an invaluable understanding of how to monitor, analyse, manage and evaluate their social media marketing efforts and budgetary spend.Download Brochure
Module 3: Mobile Marketing
In the evolution of digital, the most important step has been the leap from the internet on your desktop to the internet in your hand. Mobile is one of the fastest growing disciplines within digital marketing; the world’s leading digital brands now design and optimize for mobile first and desktop second.
The Mobile Marketing module helps you to develop a range of skills you need to excel as a mobile marketing specialist, harnessing the unique power and connectivity associated with mobile marketing. Most importantly, it provides you with the opportunity to engage and transact with your target audience in a relevant and meaningful way based on the context of mobile.Download Brochure
Module 4: Digital Strategy and Planning
Most marketers are now expected to know how to develop both digital and traditional strategies, but there are crucial differences between the two. The Digital Strategy and Planning module provides you with the know-how to effectively plan, budget and resource digital marketing campaigns.
Our course will equip you with the skills to develop a digital marketing strategy that will stand up to the rigour and scrutiny of board-level decision making. Everything from budgeting, personnel selection and analytics, to reputation management and social customer service is covered in this module; arming you with the vital knowledge you need to develop comprehensive, effective digital marketing strategies of your own.Download Brochure
The second stage of the Masters focuses on a series of online webinars and the development of your thesis. Stage two allows you to research and explore your chosen digital area of focus and refine your analytical skills.
You’ll be required to submit your thesis proposal for approval prior to beginning stage two, which enables you to apply your insights from the webinar content to your research topic from the outset. These webinars will consist of practical guidance to help you structure your thesis, undertake primary research, interpret results and present your findings. The Masters thesis is a carefully argued scholarly paper. Written under the guidance of an academic supervisor, you will present an original argument that is supported by primary and/or secondary sources.Download Brochure
Advance your career with a Masters in digital marketing
Further your career and achieve more with the Digital Marketing Institute
Flexible study options
Whether you are studying at home, or on a tablet on your way to work, you can enjoy 24-hour access to video lectures, slide presentations, practical exercises, interactive quizzes and a supportive student network. Never fear missing a class again.
Designed and validated by industry experts
We bring together the world’s leading digital brands and agencies to review and approve your syllabus and course content. We work with companies such as Google, Facebook and Twitter to define a syllabus that will develop your digital career.
Internationally Recognized Accreditation
Exam questions are developed in alignment with the course syllabus, which means that every student, no matter who or where they are, is certified to the same standard.
Experience the Global Standard
Our courses are taught in over 70 countries around the world and we have trained more graduates to a single digital education standard than any other certification body.
Over 92% of graduates say that the Digital Marketing Institute qualification has had a positive impact on their career
To apply for the Masters in Digital Marketing, you must meet the minimum admission requirements:
The cost of the Masters in Digital Marketing is .
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